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IP BLT 2016.03.22.
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[BLT] 특허 포트폴리오 전략_2016.03.22

Jan 22, 2017

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Page 1: [BLT] 특허 포트폴리오 전략_2016.03.22

IP

BLT

2016.03.22.

Page 2: [BLT] 특허 포트폴리오 전략_2016.03.22

BLT

• Business, Law & Technology patent and law firm– 23 members (8 patent attorneys, 4 patent practice experts)– Start-up oriented IP (Intellectual Property) strategy consulting– Start-up Investing (Angel, Venture Capital)– IP monetizing

Page 3: [BLT] 특허 포트폴리오 전략_2016.03.22

RippleBuds on KICKSTARTER

https://goo.gl/DZ0Ucv

Page 4: [BLT] 특허 포트폴리오 전략_2016.03.22

RippleBuds IP strategy

= =

Page 5: [BLT] 특허 포트폴리오 전략_2016.03.22

RippleBuds IP strategy

• 100 /

• IP

Page 6: [BLT] 특허 포트폴리오 전략_2016.03.22

IP ?

• Intellectual Property = IP• IP =

• = • IP

Page 7: [BLT] 특허 포트폴리오 전략_2016.03.22

IP ?

• IP -> •

VS

Page 8: [BLT] 특허 포트폴리오 전략_2016.03.22

IP

• 1) early stage investment– Startup valuation = IP + manpower (esp. Tech based startup)– compatible

• 2) copycat– take down the copycats to defense the market share

• 3) overseas patent guarantee– US is the most important

• 4) growth stage operation– Patent priority is based on filing date– Xiomi case (patent strategy should be steadily done)

Page 9: [BLT] 특허 포트폴리오 전략_2016.03.22

Xiaomi

Page 10: [BLT] 특허 포트폴리오 전략_2016.03.22

Xiaomi

?

1. &

2.

=>

Page 11: [BLT] 특허 포트폴리오 전략_2016.03.22

Fitness management solution

• 10-1273528 CASE)

IP

Page 12: [BLT] 특허 포트폴리오 전략_2016.03.22

IP ?

• 1• IP

29 97%

28

1

BM

EEG tDCS

BMBM

)

Page 13: [BLT] 특허 포트폴리오 전략_2016.03.22

IP

Page 14: [BLT] 특허 포트폴리오 전략_2016.03.22

IP - 1.

••••••• Value fit test ( )••••

Page 15: [BLT] 특허 포트폴리오 전략_2016.03.22

IP - 1.

• ,

• IP

• BM

• BM IP – BM– BM– IP– IP – BM– IP

Page 16: [BLT] 특허 포트폴리오 전략_2016.03.22

IP – 2.

• break down

1 2 3

4 5 6

1 2

3 4

Page 17: [BLT] 특허 포트폴리오 전략_2016.03.22

IP – 2.

• IP 1

1 2 3

4 5 6

1 2

3 4

#1

#3#2

#1 #4#2

Page 18: [BLT] 특허 포트폴리오 전략_2016.03.22

IP – 2.

• IP 2

1 2 3

4 5 6

1 2

3 4

#1

#2

#3

#1

Page 19: [BLT] 특허 포트폴리오 전략_2016.03.22

IP - 3.

• IP•• IP•

IP

• ex. EV, fintech, connected car, AI = IP

Page 20: [BLT] 특허 포트폴리오 전략_2016.03.22

IP - 4.

• Lean startup = feedback • feedback(=data)• Data

– 1) BM – 2) BM BM BM – ex) Flitto

• : • :

• , •

– ex) KaKaoTalk• : SNS + • : O2O

– ex) • : O2O • :

BM = IP

Page 21: [BLT] 특허 포트폴리오 전략_2016.03.22

IP – 5.

• IP•

• IP •

•–––

• ,

Page 22: [BLT] 특허 포트폴리오 전략_2016.03.22

- IP ?

1. 2. 3. /VC 4. (?)

• BLT voucher- IP voucher

voucher 1000 ~5000- Voucher

1%~3% - Voucher BLT IP

Tech based Startup

: #1.#2. IP #3. (?)

Page 23: [BLT] 특허 포트폴리오 전략_2016.03.22

END OF DOC

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