Bloom Fringe Festival Media Kit 2015
Bloom Fringe Festival Dublin 2015 - All you need to know
Jul 15, 2015
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Bloom FringeFestival Media Kit
2015
efore all else, our Mission...
BloomFringe celebrates nature, biodiversity, engaged citizenry, and creativity across Dublin City. We believe in events that improve the built urban environment through community activation. We seek to inspire art with urban
interventions, fresh ideas, spontaneity and fun.
Activate | Green | Create
Click on the underlined items to access our:
1. General Press Release
2. Shared Image files
3. Sample Poster Brochures 2014
4. Brand and Logo Image files
5. Our latest installation ideas
asket of Tools
ringing Life into the CityWhy Us?● We tap into feel-good community led stories
from the inner city
● We connect with urban citizenry interested in improving their built environment
● We provide a positive association with sustainability, creativity and active citizenry
● We will focus on Dublin as a garden city, a Blath Cliath, vibrant growing community
● We are a not for profit festival filled with curated green spaces, walks, events, performances, workshops, talks, green and art interventions,
● Our events are highly accessible and free, to the public
ring Life into our City
Our Story Dublin is evolving physically, commercially and culturally with a huge creative community now flourishing in the city. Bloom Fringe was the latest independent festival of 2014 to hit the streets.
The festival is a spin-off of the hugely successful Bloom and showcased Dublin’s ever growing creative capacity with fresh ideas, spontaneity and fun. We began 2014 with a vision - to take parts of the concept of fringe festivals and apply it to the Bloom weekend.
The aim is to celebrate biodiversity and sustainability of Dublin’s City Centre by bringing together communities, artists, performers, professionals, enthusiasts and free thinkers in a joyous explosion of garden-related creativity.
Our activities range from community-garden tours to avant-garden event, pop ups, walks and talk, installations, feasts and performances, to promote, celebrate and raise awareness.
.
In short...we are the edgier precocious little sister to Bloom in the Park
We play in the streets not the suburbs, with our urban interventions that stop traffic.
We are the grass in grassroots. We bring jungle to our Urban Jungle.
We celebrate passion in the community
We don guerrilla fatigues and pledge allegiance to Nature, not Profit
We bring good, green, gorgeous, life to the grittiest corners of our city
We are Bloom Fringe
ringing Life into the City
WhenJune Bank Holiday Weekend 2015. For a snapshot of our 2014 events calendar:
Take a look here
Where50 eclectic events staged in over 30 pop-up venues in parks, gardens, lane-ways and Dublin City Centre as well as cafés, shops & more.
Scan our 2014 event map
usy Bunch of Bees
Who Are We? ● BloomFringe is run by Festival Directors Esther
Gerrard and Marion Keogh
● We are supported by Dublin City Council.
● Current media partner: LeCool Dublin magazine
● Previous supporters include Sanctuary Synthetics, Peter O’Brien Landscaping, Fumbally Exchange, The Little Museum of Dublin.
● Previous event partners include: Recreate, The Landscape Institute, Urban Farm, Making Space, Bushcraft
The list is growing in 2015...
ringing you a Community
We have built organic online communities via:
● Facebook, (approaching 1000) ● Twitter (approaching 1100)● Instagram (approaching 250) .
Our online strategy objectives in the next 4 months will involve social media advertising, a clear content strategy and email to build our social media audiences to quadruple our following in all channels .
As we approach our event in the month of May we will generate above the line press to target audiences for each festival event.
ringing Community TogetherWho participates in BloomFringe Festival ? According to Twitter our community looks like this:
ringing Community Together
Who engages with BloomFringe? According to Facebook our Dublin centric community looks like this:
lowing our Trumpet
Press and Media Coverage 2014NEWSACCESS reported over €80,000 of valuable media coverage including:
● 01/06/2014 Sunday Business Post-Magazine:● 30/05/2014 Irish Times-The Ticket: THEATRE● 30/05/2014 Metro-Herald: YOUR DUBUN TO-DO LIST.● 29/05/2014 The Herald - National Edition: ● 28/05/2014 The Herald - National Edition: Blooming brilliant ● 24/05/2014 Irish Times-Magazine: Bloom's away● 23/05/2014 Irish Times: This Weekend● 01/06/2014 Irish Tatler: Summer kicks● 01/06/2014 Irish Tatler: Notes to self● 01/06/2014 The Irish Garden: BLOOM 2014● 01/05/2014 Retail News: BLOOM RETURNS TO PHOENIX
PARK● 21/06/2014 Liffey Champion:● 06/06/2014 Dungarvan Observer:● 01/05/2014 Totally Dublin:
We were blogged about at the following sites:
● Picture this Dublin
● The Purple Page
● Essential gathering festival
● The Sod Show
lowing our Trumpet
Press and Media Coverage samples from 2014
e part of our Hive
Staging an EventEver wondered about urban foraging? Thyme Travel? Want to try composting bootcamp or forest school? Need inspiration for re-creating stylish garden features? Want to discover secret gardens or cycle newfound trails? Fancy learning to make your own lip balm from your hedgerows?
These are the type of events we stage .
Why not join our hive of activity?
Stage an event of your own:
Download our Registration form
e a part of our Hive
Partners Benefit….... from publicity via BloomFringe marketing (independently assessed at €80K worth of PR & Publicity). This includes any broadcasts, printed material and the back up and support of BloomFringe Events team in creating content on the ground and online on the day. Participants receive:
● A Bloom Fringe website evet listing via www.bloomfringe.com with a link to your site.
● Publicity in Social Media Channels● Mention in Press Releases● Exposure via our partners’ extended network as we
collectively promote the event calendar.● Exposure via our Promotional Map, online brochure and
printed poster material. 2000 to be printed immediately, with a total of 10,000.
elieve in Numbers
Stats we like
80K + in Publicity
60 events
50 volunteers
30 locations
7 People in our core team
1 day of Infinite Possibilities
ubbles of Approval
What people say…“It is very exciting to see the development of a Bloom fringe festival which will provide the opportunity for communities to engage in new and creative ways with the already popular event. Dublin City Council is delighted to be associated with Bloom coming into the heart of the city.”“What is Bloom Fringe? It’s an
energetic, social-media driven, not-for-profit, environmentally minded upstart ... fuelled by a desire for change in our capital city”
The Irish Times.Fionnuala Fallon Sat May 24, 2014
Dublin City Council
e in touch
Email:
Phone:
Esther Gerrard 086 465 0673
Marion Keogh 087 813 7718
Website:
www.bloomfringe.com
Twitter:
@bloomfringe #bloomfringe
Facebook:
https://www.facebook.com/bloomfringedublin
Activate Green Create
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