Blood for Sale by Ravenshawvians

Group- 2

Service to mankind is

service to god

Blood For Sale

Identification of the problems Company’s perspective• Cases of Hepatitis reported in recipients.• Unethical pricing was made public by a

newspaper of Tampa.• National Health Service in Great Britain Supplies

blood without any charge.• Richard Titmus Report – British system works

better in terms of economic & administration efficiency, Price & blood quality.

Market perspective• Cost per unit blood is 5 to 15 times higher in USA

than Great Britain.• Commercialized blood market demotivates Blood

donors

ETHICAL ISSUES INVOLVEDSystematic

1. Should the company go for maximizing price or it should consider the needs of the society?

2. Was it ethical to exploit poor & illiterate people in Africa to get cheap blood?

Corporate

3. Should it follow the utilitarian theory and look for the end profit only or should it follow the Kantian (Deontological) theory?

4. What are the common practices in blood business ?

5. Should the company go for blood donation camps to distribute it free for goodwill?

Q-1

No, the blood business is not an ordinary business

1. Blood is not a commodity

2. Plasma international should more concerned about ethical aspect rather than business profit

3. If at all commercialized it should availed at cheaper price

4. Selling of blood affects the psyche of the donor

Q -2 (contrasting idea)

BRTAIN• voluntary blood donation

system• Blood is neither bought

nor sold• Donors gain no

preference over non-donor

• Altruism approach

USA• Commercialization of

blood is not a new market• In a competitive and busy

culture no one have the time to donate blood.

• Commercialization of life and no initiative by the US govt.

Contd..

The British system promote human freedom and respect for people

1. Blood is not a commodity it is God gifted

2. Altruism approach

3. There exists a greater bond between strangers of a community

4. No cash value is observed because it is a divine gift

Q-3 COMMERCIAL BLOOD TRANSACTION

Egoistic prospective

1. The company’s main motto is to earn profit & it’s doing so by any means

2. There was a desperate need for blood in hospitals & as a marketer Plasma international is exploiting it

Enlighted egoistic model

Putting itself in the customer’s position the company should be :

3. More careful about pricing of blood not to think of mere profit

4. More of an empathetic and socialistic approach should be followed in this kind of business

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