Blogworks india auto social index july 2013

IndiaAuto Social Index July 2013

#indiautosocial

All content copyright Scenario Consulting Pvt. Ltd.

3

ABOUT THE REPORT

The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact.

Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights. Through leaderboards that we have created, the report will help auto brands to monitor

their performance vis-�-vis their competitors over a period of time. This monthly report will show online movements in brand conversations and impact.

most mentioned brands blogworks vibrancy

index buzz vs sales

monitor health on the web through the brand dashboards

find out which brand generated the most conversations

channels and channel behaviour

monitor attributes and nameplates by categories

INDEX

BUZZ

12

BRAND DASHBOARD

80

CONVERSATION MAKER

19

CHANNELS

75

CATEGORY

25

LEADERBOARD

07

brand and category leaders

5

MOST MENTIONED BRAND

~ Tata Motors continued to be the most mentioned brand in July 2013 as well.

~ The top gainer by percentage of mentions was Maybach. The mentions increased by 5500% in July 2013 compared to June 2013.

~ The top gainer by rank was BMW. It climbed up to the 8th position in July 2013 from the 22nd position in June 2013. Contests like #Dynamic1 to initiate bookings for the 1 Series hatchback and announcement of BMW i3 contributed to the highest increase in volume for BMW across all brands in July 2013.

MONTHLY SENTIMENT BY BRAND

~ Tata Motors: Tata NanoÕs newly launched campaign ÔCelebrate AwesomenessÕ to promote the new Nano with added features and a Twitter activity , Ô#ILoveVistaBecauseÕ initiated by Tata Indica Vista contributed to positive buzz for Tata Motors.

~ Chevrolet: General Motors India recalled over 1.14 lakh units of the Chevrolet Tavera after an internal probe revealed that employees had been using pre-tested engines with lower emission in vehicles earmarked for testing by visiting inspectors. GM fired employees after the probe, and news of the discrepancy contributed to negative mentions for Chevrolet.

BRAND VIBRANCY INDEX (BVI)

Ferrari, Mercedes Benz and Mitshubishi were JulyÕs most vibrant brands displacing Porsche, BMW and Audi from June 2013.

EXECUTIVE SUMMARY

6

BUZZ V/S SALES

The section shows social metrics, consumer sentiment and sales data.

CONVERSATION MAKER OF THE MONTH - TATA NANO

~ Auto maker Tata Motors launched a campaign ÔCelebrate AwesomenessÕ for its brand, Tata Nano. To promote the campaign, it undertook a range of promotional activities on media Ð a Sound Cloud piece on the website, television commercials and contests on social media channels, thus making it our conversation maker of the month.

~ 68% of the mentions were around the car, where people talked about the carÕs features Ð both old and new. People specially mentioned the various colours, fog lamps, stylish interiors, and spaciousness of the car. 32% of the mentions were around the campaign.

TOP CATEGORY

~ By total mentions Ð Big hatchback overtaking SUVs, emerged as the most talked-about category.

~ By Brand Vibrancy Index Ð Sports cars were the most vibrant category in the month of July, 2013.

CHANNEL BEHAVIOUR BY CATEGORY

An in-depth look into which channels the conversations are taking place on, and how we can categorise the participants according to whether they are Spectators, Owners, Experts, Prospects, Media, Online Influencers or Bloggers.

EXECUTIVE SUMMARY

LEADERBOARD

07

brand and category leaders

9

LEADERBOARD

Rank Top-5 Most Mentioned Nameplates - SUV

1 Ford EcoSport

2 Tata Aria

3 Renault Duster

4 Mahindra Scorpio

5 Mahindra XUV 500

Rank Top-5 Most Vibrant Nameplates - SUV

1 Ford Endeavour

2 Honda CR-V

3 Chevrolet Captiva

4 Mitsubish Pajero Sport

5 Maruti Suzuki Gypsy

Rank Top-5 Most Mentioned Nameplates Ð Small Hatchback

1 Tata Nano

2 Maruti Suzuki Alto

3 Datsun Go

4 Chevrolet Spark

5 Maruti Suzuki WagonR

Rank Top-5 Most Vibrant Nameplates Ð Small Hatchback

1 Honda Brio

2 Hyundai i10

3 Chevrolet Spark

4 Maruti Suzuki WagonR

5 Datsun Go

Rank Top-5 Most Mentioned Nameplates Ð Mid size Sedan

1 Toyota Etios

2 Fiat Linea

3 Honda City

4 Maruti Suzuki SX4

5 Skoda Rapid

Rank Top-5 Most Mentioned Nameplates Ð Big Hatchback

1 Tata Vista

2 Nissan Micra

3 Maruti Suzuki Swift

4 Fiat Grand Punto

5 Ford Figo

Rank Top-5 Most Vibrant Nameplates Ð Mid size sedan

1 Mitsubishi Cedia

2 Toyota Etios

3 Fiat Linea

4 Honda Amaze

5 Ford Fiesta

Rank Top-5 Most Vibrant Nameplates Ð Big Hatchback

1 Tata Vista

2 Honda Jazz

3 Tata Indica

4 Maruti Suzuki Swift

5 Nissan Micra

SUV SMALL HATCHBACK MID SIZE SEDAN BIG HATCHBACK

10

LEADERBOARD

Rank Top-5 Most Mentioned Nameplates Ð Executive Sedan

1 Honda Civic

2 Chevrolet Cruze

3 Toyota Corolla Altis

4 Skoda laura

5 Hyundai Elantra

Rank Top-5 Most Mentioned Nameplates Ð MUV / MPV

1 Chevrolet Tavera

2 Toyota Innova

3 Tata Sumo Gold

4 Maruti Suzuki Ertiga

5 Mahindra Bolero

Rank

Top-5 Most Mentioned Nameplates Ð Sports Cars

1 Jaguar F-Type

2 Bugatti Veyron

3 Lamborghini Aventador

4 Lamborghini Gallardo

5 Porsche 911

Rank Top-5 Most Mentioned Nameplates Ð Luxury Sedan

1 Mercedes E-Class

2 Skoda Superb

3 BMW GT

4 Honda Accord

5 Toyota Camry

Rank Top-5 Most Vibrant Nameplates Ð Executive Sedan

1 Toyota Corolla Altis

2 Honda Civic

3 Chevrolet Cruze

3 Hyundai Elantra

3 Renault Fluence

Rank Top-5 Most Vibrant Nameplates Ð MUV / MPV

1 Mahindra Bolero

2 Toyota Innova

3 Maruti Suzuki Ertiga

4 Tata Sumo

5 Mahindra Xylo

Rank

Top-5 Most Vibrant Nameplates Ð Sports Cars

1 Audi R8

2 BMW Z4

3 Mercedes SLS-Class

4 Porsche Cayman

5 Audi TT

Rank Top-5 Most Vibrant Nameplates Ð Luxury Sedan

1 Mercedes C-Class

2 Volvo S60

3 Volkswagen Passat

4 Audi A6

5 Audi A4

EXECUTIVE SEDAN MUV/MPV SPORTS CARS LUXURY SEDAN

11

LEADERBOARD

Rank Top-5 Most Mentioned Nameplates Ð Premium

Hatchback

1 Volkswagen Beetle

2 BMW 1 Series

3 MINI Cooper

4 Mercedes A-Class

Rank Top-5 Most Mentioned Nameplates Ð Premium

SUV

1 Land Rover Range Rover

2 Porsche Cayenne

3 Audi Q7

4 BMW X6

5 BMW X1

Rank

Top-5 Most Mentioned Nameplates Ð Super

Luxury Sedan

1 Audi RS5

2 Audi A8

3 BMW M

4 Mercedes S-Class

5 Bentley Continental GT

Rank Top-5 Most Mentioned Nameplates Ð Hybrid /

Green

1 BMW i3

2 Toyota Prius

3 Mahindra Reva

Rank Top-5 Most Vibrant Nameplates Ð Premium

Hatchback

1 Mercedes A-Class

2 Volkswagen Beetle

3 BMW 1 Series

Rank Top-5 Most Vibrant Nameplates Ð Premium

SUV

1 Toyota Land Cruiser

2 BMW X6

3 BMW X1

4 Porsche Cayenne

5 Audi Q7

Rank Top-5 Most Vibrant Ð Super Luxury Sedan

1 Jaguar XF

2 Porsche Panamera

3 Jaguar XK

4 Audi RS5

5 Mercedes S-Class

Rank Top-5 Most Vibrant Nameplates Ð Hybrid /

Green

1 BMW i3

2 Toyota Prius

PREMIUM HATCHBACK PREMIUM SUV SUPER LUXURY SEDAN HYBRID/GREEN

BUZZ

12

most mentioned brands

monthly sentiment by brand

brand vibrancy index

buzz vs sales

Rank in July 2013 (June

2013) BRAND NAME July-13 June-13 % difference

1 (1) Tata Motors 18392 16637 11%

2 (4) Nissan 16064 10261 57%

3 (2) Ford 13063 15111 -14%

4 (5) Maruti Suzuki 12824 9408 36%

5 (3) Audi 10769 14907 -28%

6 (6) Mercedes-Benz 10621 8742 21%

7 (8) Toyota 8977 5265 71%

8 (22) BMW 8108 1022 693%

9 (11) Fiat 7361 3486 111%

10 (7) Ferrari 7360 5328 38%

11 (18) Chevrolet 5459 1396 291%

12 (-) Datsun 4430 - NA

13 (10) Renault 4284 3752 14%

14 (9) Mahindra 4267 4520 -6%

15 (12) Honda 4264 3018 41%

16 (13) Volkswagen 4195 2908 44%

17 (15) Hyundai 3734 2530 48%

18 (16) Skoda 3218 2080 55%

19 (19) Jaguar 3102 1273 144%

20 (14) Porsche 2841 2653 7%

21 (24) Mitsubishi 1485 811 83%

22 (21) Bentley 1374 1026 34%

23 (20) Bugatti 1182 1190 -1%

24 (17) Lamborghini 1036 1588 -35%

25 (25) Rolls-Royce 1028 755 36%

26 (28) Land Rover 989 366 170%

27 (27) Volvo 940 413 128%

28 (29) Force motors 844 340 148%

29 (23) Aston Martin 753 820 -8%

30 (26) MINI 412 449 -8%

31 (30) SsangYong Motor 288 205 40%

32 (32) Hindustan Motors 240 64 275%

33 (31) Maserati 89 66 35%

34 (34) Maybach 56 1 5500%

35 (33) Premier 22 18 22%

36 (35) San Motors 0 1 -100% 13

MOST MENTIONED BRANDS

By % change in volume of

mentions BRAND NAME

% difference from previous month

Top gainer Maybach 5500%

Top loser San Motors -100%

By rank BRAND NAME Difference in rank

Top gainer BMW +14

Top loser Lamborghini -6

16

Rank in July 2013

Rank in June 2013

Brand name Score in July

2013 Score in

June 2013

1 - Ferrari 1.00 Outlier

2 4 Mercedes-Benz 0.88 0.79

3 - Mitsubishi 0.83 Outlier

4 5 Jaguar 0.83 0.67

5 1 Porsche 0.82 1.00

6 17 Toyota 0.81 0.11

7 3 BMW 0.64 0.82

8 2 Audi 0.64 0.94

9 18 Honda 0.60 0.03

10 12 Ford 0.49 0.19

11 16 Fiat 0.44 0.13

12 - Datsun 0.33 New

12 20 Volkswagen 0.33 0.00

14 11 Tata Motors 0.33 0.20

15 8 Nissan 0.29 0.38

16 13 Mahindra 0.26 0.19

17 9 Maruti Suzuki 0.22 0.23

18 7 Hyundai 0.00 0.45

18 14 Skoda 0.00 0.18

20 19 Renault -0.18 0.03

21 15 Chevrolet -0.29 0.14

Note - Aston Martin, Bentley, Bugatti, Force Motors, Hindustan Motors, Lamborghini, Land Rover, Mini, Rolls-Royce, SsangYong Motors and Volvo have

been excluded due to extremely low volume of mentions.

BRAND VIBRANCY INDEX (BVI) or SOCIAL SENTIMENT SCORE

Inspired by the Net Promoter Score,

Brand Vibrancy Index = (% of positive mentions) Ð (% of negative mentions)

~! Ferrari: The volume of mentions for Ferrari increased in July 2013 owing to the news around Formula 1 racing.

~! In May & June, the brand had limited and hence

was not considered in the BVI calculation. ~! A hashtag activity by Toyota #TheRealSedan contributed

to an increase in positive mentions for the brand. ~! This also helped the brand to take a significant

leap on the BVI as it moved up from the 17th to the

6th position in July 2013.

Brand July 2013 mentions

June 2013 mentions

Volume difference

July 2013 brand

sentiment

(overall average) *

June 2013 brand

sentiment

(overall average) *

Sentiment difference

July 2013 Sales

June 2013 Sales

Sales difference

Tata Motors 18392 16637 11% 2.3 2.2 6% 10824 11804 -8%

Nissan 16064 10261 57% 2.3 2.4 -4% 1225 2954 -59%

Ford 13063 15111 -14% 2.5 2.2 13% 7867 7145 10%

Maruti Suzuki 12824 9408 36% 2.2 2.2 1% 75145 77002 -2%

Toyota 8977 5265 71% 2.8 2.1 34% 11515 11010 5%

Fiat 7361 3486 111% 2.4 2.1 16% 928 775 20%

Chevrolet 5459 1396 291% 1.7 2.1 -19% 6503 6575 -1%

Renault 4284 3752 14% 1.8 2.0 -9% 3763 6007 -37%

Mahindra 4267 4520 -6% 2.3 2.2 3% 15530 17232 -10%

Honda 4264 3018 41% 2.6 2.0 30% 11222 9297 21%

Volkswagen 4195 2908 44% 2.3 2.0 17% 4739 5356 -12%

Hyundai 3734 2530 48% 2.0 2.5 -20% 25965 30610 -15%

Skoda 3218 2080 55% 2.0 2.2 -9% 1560 1579 -1%

Mitsubishi 1485 811 83% 2.8 3.0 -6% 153 116 32%

17

* 1 = Negative, 2 = Neutral, 3= Positive

Note - The sales figures were obtained from the respective brandÕs monthly sales press releases.

BUZZ, SENTIMENT AND SALES COMPARISON FOR 14 BRANDS WHOSE SALES DATA WAS AVAILABLE

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~! Auto Maker Tata Motors launched a new campaign ÔCelebrate AwesomenessÕ for its brand, Tata Nano.

~! The campaign was primarily a build up to the unveiling of the new Nano with added features.

~! The new campaign targets the young generation, focusing on ÔThe youthÕs spirit of living life on own terms and being awesome at itÕ.

~! To promote the campaign, it undertook a range of promotional activities on various media channels Ð a Sound Cloud piece on the website, a television commercial and contests on social media channels.

~! Presented below is an analysis of the social media mentions around the campaign, based on a sample study (20% of total mentions). We undertook an analysis to find out whether the campaign has successfully connected to the target group with the campaign objective.

ABOUT THE CAMPAIGN

24

ANALYSIS OF THE CAMPAIGN

~ It is interesting to note that while people talked about their association with Tata Nano, mentions were also around the product attributes, functional benefits and cultural association.

Tata Nano ad campaign fared well, not only in terms of the conversations it generated but also in terms of the quality of those conversations.

Product attributes Ð New colours, fog lamps, stylish interiors, spacious

Functional benefits Ð Compact car which helps in driving through Indian streets, parks easily, and is good to look at

Emotional association Ð ÔDesiÕ car which is not only trendy, but also value for money

CATEGORY

25

top categories:

rank by total mentions

rank by brand vibrancy index (bvi)

July 2013 Rank

June 2013 Rank

Category July 2013 June 2013

1 4 Big hatchback 11504 9133

2 2 Small hatchback 11381 11109

3 3 Mid-size sedan 10716 10129

4 1 SUV 10408 14290

5 6 Sports car 3839 4195

6 5 MUV/MPV 3821 4561

7 11 Super luxury sedan 2468 1245

8 7 Luxury sedan 1846 2232

9 10 Premium SUV 1612 1495

10 12 Hybrid/Green 1397 274

11 8 Executive sedan 1329 1519

12 9 Premium hatchback 1120 1509

July 2013 Rank

June 2013 Rank

Category July 2013 June 2013

1 3 Sports Cars 0.84 0.86

2 1 Luxury sedan 0.79 1.00

3 4 Super luxury Sedan 0.71 0.63

4 5 Premium hatchback 0.64 0.60

5 12 Mid-size sedan 0.53 -0.03

6 2 Premium SUV 0.50 0.91

6 11 Hybrid/Green 0.50 0.00

8 7 Big hatchback 0.47 0.40

9 10 SUV 0.27 0.09

10 6 Executive sedan 0.20 0.50

11 8 Small hatchback 0.18 0.29

12 9 MUV/MPV -0.03 0.20

26

Rank by total mentions Rank by BVI

Top Gainer %*-G(*17$(7-"+$

Top Loser WJ7?./E7$(7-"+:$['7@*.@$0Z\$

Top Gainer Super luxury sedan

Top Loser SUV, Executive Sedan, Premium hatchback

TOP CATEGORIES

~! News of various brands coming up with face lifted models under the Big hatchback, Small hatchback and Mid-size sedan categories contributed to the increase in volume for them in July 2013, and resulted in them overtaking JuneÕs most mentioned category SUV, in terms of number of conversations.

SUV

27

top nameplates :


rank by bvi (brand vibrancy index)

category summary - SUV

attributes & sentiment

channel behaviour & author type

July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 5 Ford Endeavour 1.00 0.00

1 5 Honda CR-V 1.00 -

1 5 Chevrolet Captiva 1.00 -

1 5 Mitsubish Pajero Sport 1.00 -

5 5 Maruti Suzuki Gypsy 0.91 0.00

6 1 Toyota Fortuner 0.50 0.50

6 5 Mahindra Thar 0.50 0.00

8 4 Ford EcoSport 0.47 0.14

9 8 Mahindra Scorpio 0.35 -0.06

10 3 Skoda Yeti 0.17 0.20

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 1 Ford EcoSport 2,768 6,574

2 3 Tata Aria 2,075 1,607

3 2 Renault Duster 1,418 2,138

4 4 Mahindra Scorpio 964 1,245

5 5 Mahindra XUV 500 834 845

6 19 Maruti Suzuki Gypsy 560 14

7 8 Force motors One 495 340

8 7 Toyota Fortuner 327 368

9 14 Mitsubish Pajero Sport

183 39

10 6 Skoda Yeti 117 478

Top Gainer Maruti Suzuki Gypsy

Top Loser Skoda Yeti

Rank by total mentions

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Top Loser 02&-"$_7/$

Rank by BVI

~! Ford EcoSport continued to create the highest buzz for the SUV category . However, a dip in the mentions was noticed this month since its launch the last month. At the 2nd position in terms of mentions in July 2013 was Tata Aria Ð mentions around their Twitter contest Ô#NewBreedÕ contributed to the high volume.

28

TOP NAMEPLATES BY CATEGORY > SUV

29

龗! ÔFeaturesÕ was the most discussed attribute for SUVs, while ÔLooks/DesignÕ had the largest share of positive sentiment for SUVs.

龗! We observed that the consumers shared mixed sentiment for various attributes in this category. Though ÔCustomer ServiceÕ had low volumes of mentions, it is to be noted that 93% of these were negative.

龗! Mentions of Ford EcoSport dipped this month since its launch in June 2013. However contrary to last month, more positive mentions were generated this month around the ÔLooks/DesignÕ and ÔPriceÕ of the vehicle.

龗! Ford EcoSport and Renault Duster were compared on ÔLooks/DesignÕ, ÔFeaturesÕ and ÔPriceÕ. Ford EcoSport was appreciated by people for its better interiors and price as compared to Renault Duster.

CATEGORY SUMMARY > SUV

31

21% 16% 17%

40% 44%

17%

40% 40%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TWITTER Forums Blogs

0% 7%

27% 20% 17%

100%

50% 21%

50% 46%

0%

43% 52%

30% 37%

Experts Media/Bloggers/Online Influencers Owners/have driven the vehicle Prospects Spectators

Twitter Blogs Forums

CHANNEL BEHAVIOUR – SUV - JULY

龗! Owners and Prospects continue to be vocal on forums Ð primarily because of active interest in the vehicles in this category, which either they had newly bought or planned

to buy. However in July, more Owners (65%) were seen to be using Twitter compared to 39% in June.

龗! While 57% of the Spectators used Twitter as a medium, 41% took to forums to discuss.

100% 13%

75% 13%

59% 13%

28% 100%

35% 46%

19% 38%

36% 26%

38% 38%

25% 40%

48% 12%

83% 17%

33% 17%

50%

Neutral

Positive

Neutral

Negative

Positive

Neutral

Negative

Neutral

Positive

Neutral

Negative

Positive

Neutral

Negative

Positive

Neutral

Negative

Positive

Neutral

Negative

Positive

Neutral

Positive

Neutral

Negative

Expe

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Media/Bloggers/Online influencers

Owners/have driven the vehicle

Prospects

Spectators

Forums


Prospects

Spectators

Blogs

Media/Bloggers/Online Influencers

Spectators

32

18%

9%

28%

22%

52%

40%

25%

41%

44%

48%

33%

19%

0%

30%

10%

50%

25%

33%

41%

47%

24%

67%

59%

48%

70%

50%

25%

75%

67%

Spectator

Prospect

Owner

Expert

Spectator

Owner

Expert

Online Influencer/Blogger

Prospect

Media

Expert

Foru

ms

TW

ITTER

Blo

gs 18%

24%

42% 19%

33%

40%

57% 67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Forums TWITTER Blogs

20% 38%

13%

40%

32%

26%

45%

31%

10%

25%

48% 36% 43%

69% 50%

75%

Spectator Owner Prospect Expert Online Influencer/Blogger Media

Twitter Blogs Forums

Spectators

Prospects

Owners

Experts

FO

RU

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Spectators

Owners

Experts

Online Influencers/Bloggers

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TW

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Owners Prospects Spectators Online Influencers/

Bloggers

Media Experts

CHANNEL BEHAVIOUR – SUV - JUNE

龗! Owners and Prospects were more vocal on forums than on other channels Ð primarily because of active interest in the vehicle, which either they had newly bought or

planned to buy.

SMALL HATCHBACK

33

top nameplates :



category summary – small hatchback


channel behaviour by author type

July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 1 Honda Brio 0.71 1.00

2 10 Hyundai i10 0.50 -1.00

3 10 Chevrolet Spark 0.44 -1.00

4 3 Maruti Suzuki WagonR 0.40 0.64

5 8 Datsun Go 0.33

6 6 Mahindra Verito Vibe 0.33 0.21

6 1 Hyundai EON 0.33 1.00

8 5 Tata Nano 0.16 0.35

9 8 Maruti Suzuki A-Star 0.11 0.00

10 8 Maruti Suzuki Zen Estilo 0.00 0.00

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 1 Tata Nano 5,101 4,892

2 2 Maruti Suzuki Alto 2,315 2,389

3 13 Datsun Go 802 -

4 9 Chevrolet Spark 569 135

5 4 Maruti Suzuki WagonR 500 1,065

6 10 Hyundai EON 485 93

7 6 Honda Brio 443 301

8 7 Hyundai i10 249 207

9 3 Mahindra Verito Vibe 246 1,363

10 8 Hyundai Santro Xing 203 187

11 12 Maruti Suzuki A-Star 132 81

Top Gainer Datsun Go

Top Loser Mahindra Verito Vibe

Rank by total mentions

Top Gainer Hyundai i10

Top Loser Hyundai EON

Rank by BVI

~ Nissan relaunched its Datsun brand with the unveiling of hatchback 'Datsun Go'. The car was compared with Maruti Suzuki Alto 800 on ÔPriceÕ and ÔFeaturesÕ. This led to Datsun GoÕs jump to the 2nd position from the 13th by total mentions.

~ Hyundai IndiaÕs new diesel engine plantÕs announcement and catering to 2014 i10 diesel drew positive conversations taking the brand to the 2nd position from the 10th position by the Brand Vibrancy Index.

34

TOP NAMEPLATES BY CATEGORY > SMALL HATCHBACK

35

龗! Tata Nano contributed the most in terms of volume of mentions in the small hatchback category.

龗! Even though ÔFeaturesÕ was the most talked about attribute in the small hatchback category, the most positively talked about attributes were ÔLooks/DesignÕ and ÔOverall ExperienceÕ.

龗! Nissan relaunched its Datsun brand with the unveiling of hatchback 'Datsun Go'. The car was compared with Maruti Suzuki Alto 800 on ÔPriceÕ and ÔFeaturesÕ. This led to Datsun GoÕs jump from the 13th to the 2nd position.

龗! Hyundai IndiaÕs new diesel engine plantÕs announcement and catering to 2014 i10 diesel drew significant positive conversations taking the brand to the 2nd position from the 10th position by the Brand Vibrancy Index

CATEGORY SUMMARY – SMALL HATCHBACK

37

19% 18% 16% 0%

45% 44%

28%

36% 38% 56%

100%

Twitter Forums Blogs YouTube

24%

100% 46% 31%

52% 48%

100%

0% 40% 44% 45% 34%

Experts Media/Bloggers/Online Influencers


Prospects Spectators Media

龗! The category saw participation from all types of authors. 龗! Spectators and Owners ruled the volume of mentions Ð

primarily around the ÔFeaturesÕ and the ÔOverall

experienceÕ of the vehicles from the category Ð especially Tata Nano and Maruti Suzuki Alto.

龗! 62% Owners and 48% Prospects used forums to voice their views.

CHANNEL BEHAVIOUR – SMALL HATCHBACK - JULY

27%

40%

25%

60%

17%

100% 25%

53% 22%

63% 26%

12% 24%

71% 6%

33% 45%

23% 34% 36%

30% 69%

31% 35%

54% 10%

67% 33%

100% 40%

20% 40%

100%

Twitter

Experts


Owner/have driven the vehicle

Prospects

Spectators

Forums


Prospects

Spectators

Blogs



Spectators

YouTube Owners/have driven the vehicle

38

31% 29% 40% 33%

24% 30% 20%

45% 42% 40%

67%


26% 23%

17%

20%

33%

100%

47% 36%

58%

20%

50%

Spectator Owner Online Influencer/Blogger Prospect Expert Media

32%

25%

27%

17%

67%

0%

17%

50%

50%

33%

0%

100%

33%

24%

25%

9%

33%

0%

100%

31%

23%

50%

0%

100%

0%

0%

43%

50%

64%

50%

33%

0%

52%

27%

0%

67%

0%

0%

67%

Spectator

Owner


Expert

Prospect

Media

Spectator

Owner

Prospect

Spectator


Owner

Spectator

TW

ITTER

Foru

ms

Blo

gs

YouT

ube

龗! The category saw participation from all types of authors. 龗! Spectators and Owners ruled the volume of mentions Ð

primarily around the Features and the overall xperience of vehicles from the category Ð especially Tata Nano and

Maruti Suzuki.

CHANNEL BEHAVIOUR – SMALL HATCHBACK - JUNE

Owners Spectators Experts Media Prospects Online Influencers/ Bloggers

Spectators

Owners

Online Influences/Bloggers

Experts

TW

ITT

ER

Prospects

Media

Spectators

Owners

Prospects

FO

RU

MS

YO

UT

UBE

BLO

GS

Owners

Spectators

31% 29% 40% 33%

27% 40%

25% 60%

17%

Spectators


Owners

MID SIZE SEDAN

39

top nameplates :



category summary – mid-size sedan



July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 10 Toyota Etios

4,420 270

2 2 Fiat Linea

919 959

3 3 Honda City

856 821

4 11 Maruti Suzuki SX4

573 254

5 15 Skoda Rapid

538 170

6 4 Honda Amaze

531 721

7 9 Ford Fiesta

519 315

8 7 Volkswagen Vento

515 397

9 1 Tata Indigo

372 3,878

9 6 Maruti Suzuki Swift Dzire

372 441

July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 1 Mitsubishi Cedia 1.00 1.00

2 15 Toyota Etios 0.92 -0.57

3 6 Fiat Linea 0.90 0.31

4 12 Honda Amaze 0.88 -0.30

5 5 Ford Fiesta 0.71 0.43

6 1 Ford Classic 0.67 1.00

7 1 Nissan Sunny 0.25 1.00

8 11 Maruti Suzuki Swift Dzire 0.22 -0.25

8 10 Tata Indigo 0.22 -0.16

10 9 Honda City 0.00 -0.15

40

Top Gainer Skoda Rapid

Top Loser Tata Indigo

Top Gainer Toyota Etios

Top Loser Nissan Sunny

~ Toyota Etios climbed to the 1st position in July 2013, from the 20th position in June 2013 in terms of total mentions, mainly due to a Twitter contest #TheRealSedanÕ. The mentions were mostly positive. This also contributed to a jump in rank by the Brand Vibrancy Index for Toyota Etios.

~ Skoda launched Skoda Rapid Leisure which generated high volume of mentions. The campaign around the vehicle

was also talked about resulting in it jumping to the 5th position in July 2013 from the 15th position in June 2013 by total mentions.

TOP NAMEPLATES BY CATEGORY > MID-SIZE SEDAN


41

CATEGORY SUMMARY – MID-SIZE SEDAN

龗! ÔFeaturesÕ was the most discussed attribute in the mid-size sedan category. Mentions around ÔFeaturesÕ were followed by ÔEngine specification/PowerÕ, ÔLooks/DesignÕ and ÔPriceÕ.

龗! ÔFeaturesÕ also contributed to the maximum positive sentiment in July 2013. ÔLooks/DesignÕ had the largest volume of negative sentiment in the mid-size sedan category.

龗! Toyota Etios was followed by Fiat Linea in terms contribution to the overall volume in the category. A Twitter contest by Toyota Etios Ð Ô#TheRealSedanÕ contributed to the overall volume. Fiat Linea testing 1.6 multijet engine for its facelifted model generated high mentions.

龗! Skoda Rapid had the highest number of conversations around ÔCustomer ServiceÕ, and 50% of these were negative.

43

8% 24%

37%

29%

55% 47%

Twitter Forums

0% 0% 31% 23%

8% 0% 31%

12% 50%

41%

100% 69% 57%

27% 51%

Bloggers Media/Bloggers/Online Influencers


Prospects Spectators

CHANNEL BEHAVIOUR – MID-SIZE SEDAN - JULY

38%

5% 21%

100%

68%

32%

70%

7%

23%

29%

43%

29%

52%

41%

7%

100%

48%

16%

36%

25%

58%

17%

50%

36%

14%

Twitter

Bloggers


Owners/have driven the vehicl5e

Prospect

Spectator

Forums



Prospect

Spectator

44

21% 38%

26%

25%

53% 37%

100%

Twitter Forums Blogs

27%

17%

45% 16% 33%

46% 32%

50% 63% 67% 75%

Spectator Owner Expert Prospect Media Online Influencer/Blogger

21%

39%

5%

20%

0%

25%

34%

63%

22%

0%

0%

30%

9%

45%

10%

33%

0%

25%

25%

22%

50%

0%

49%

52%

50%

70%

67%

75%

42%

13%

56%

50%

100%

Spectator

Owner

Expert

Prospect

Media


Spectator

Owner

Prospect

Expert

Spectator

TW

ITTER

Foru

ms

Blo

gs

CHANNEL BEHAVIOUR – MID-SIZE SEDAN - JUNE

Spectators

Owners

Experts

Prospects TW

ITT

ER

Media


Spectators

Owners

Prospects

Experts

FO

RU

MS

21%

38%

28% 51%

5% 21% 25%

Owners Spectators Experts Media Prospects Online Influencers/ Bloggers

Spectators

BLO

GS

BIG HATCHBACK

45

top nameplates :



category summary – big hatchback



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 3 Tata Vista 0.95 0.70

2 6 Honda Jazz 0.92 0.33

3 8 Tata Indica 0.50

4 11 Maruti Suzuki Swift 0.45 -0.11

5 7 Nissan Micra 0.39 0.20

6 5 Ford Figo 0.39 0.50

7 12 Volkswagen Polo 0.38 -0.33

8 1 Chevrolet Beat 0.25 1.00

9 4 Maruti Suzuki Ritz 0.00 0.62

9 13 Toyota Etios Liva 0.00 -1.00

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 1 Tata Vista

2,752 2,180

2 6 Nissan Micra

1,754 638

3 4 Maruti Suzuki Swift

1,263 1,051

4 5 Fiat Grand Punto

1,190 978

5 2 Ford Figo

1,131 1,529

6 3 Maruti Suzuki Ritz

709 1,123

6 8 Honda Jazz

709 346

8 7 Volkswagen Polo

550 401

9 15 Tata Indica

385 -

10 9 Hyundai i20

217 341

46

Top Gainer Tata Indica

Top Loser Ford Figo, Maruti Suzuki Ritz

Top Gainer Maruti Suzuki Swift

Top Loser Chevrolet Beat

TOP NAMEPLATES BY CATEGORY > BIG HATCHBACK


~ While Tata Vista maintained its 1st position, Nissan Micra climbed to the 2nd position in July 2013 from the 6th position in June 2013 in terms of total mentions. Increase in volume and positive sentiment can be attributed to TataVistaÕs initiative on Twitter Ô#ILoveVistaBecauseÕ where people shared their Vista stories.

47

CATEGORY SUMMARY – BIG HATCHBACK

龗! ÔFeaturesÕ of the cars was the most talked about theme, and also generated maximum share of positive mentions in the big hatchback category. Tata Vista led the share of overall mentions and positive mentions within that. Tata Indica Vista led the share of mentions for ÔFeaturesÕ, ÔEngine specification/PowerÕ, ÔFuel EconomyÕ and ÔRide experience/PerformanceÕ.

龗! ÔLooks/DesignÕ was the second most discussed theme for this category. Tata Indica Vista leads with maximum share of positive sentiment for its Twitter contest Ð Ô#ILoveVistaBecauseÕ which generated positive mentions around the ÔLooks/DesignÕ of the car.

龗! Fiat Grand Punto had the highest share of negative mentions in the category. 40% of the negative mentions were around ÔCustomer ServiceÕ. Nissan Micra had the second highest negative mentions.

49

10% 15% 0% 0%

19%

45%

71%

41%

100%


0% 9% 22% 11% 9%

38% 29%

43% 58%

20%

63% 62% 35% 32%

71%

Experts Media/Bloggers/Online Influencers



CHANNEL BEHAVIOUR – BIG HATCHBACK - JULY

100%

26% 23%

18% 36%

龗! A large number of Owners and Prospects are talking about vehicles in this category.

61%

30%

9%

14%

57%

29%

29%

71%

78%

13%

9%

39%

41%

20%

33%

50%

17%

44%

48%

8%

63%

38%

63%

38% 100%

Twitter



Prospects

Spectators

Forums


Prospects

Spectators

Blogs Experts

Spectators

YouTube Media/Bloggers/Online Influencers

50

10% 14%

64% 63%

100%

Twitter Forums Blogs Mainstream Media

12%

11% 7% 100%

70% 53% 57%

100%

Spectator Owner Prospect Online Influencer/Blogger Expert

23%

31%

29%

0%

0%

13%

35%

43%

1

0%

9%

11%

0%

0%

100%

15%

12%

14%

0

0%

68%

57%

71%

100%

0%

72%

54%

43%

0

100%

Spectator

Owner

Prospect


Expert

Spectator

Owner

Prospect

Owner

Spectator

TW

ITTER

Foru

ms

Blo

gs

Main

stre

am

M

edia

CHANNEL BEHAVIOUR – BIG HATCHBACK - JUNE

Spectators

Owners

Prospects


TW

ITT

ER

Experts

Spectators

Owners

Prospects

Owners

Spectators

FO

RU

MS

BLO

GS

MA

IN

ST

REA

M

MED

IA

Owners Spectators Experts Online Influencers/Bloggers Prospects

100%

26% 23%

18% 36% 36%

龗! A large number of Owners are talking about vehicles in this category. Owners have used all the three channels - Twitter, forums and blogs to post their opinions.

EXECUTIVE SEDAN

51

top nameplates :



category summary – executive sedan



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 3 Toyota Corolla Altis 0.75 0.50

2 4 Honda Civic 0.57 0.33

3 1 Chevrolet Cruze 0.00 1.00

3 1 Hyundai Elantra 0.00 1.00

3 Renault Fluence 0.00

6 5 Skoda laura -1.00 0.00

6 Volkswagen Jetta -1.00

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 2 Honda Civic

425 304

2 3 Chevrolet Cruze

261 231

3 1 Toyota Corolla Altis

220 604

4 4 Skoda laura

153 201

5 5 Hyundai Elantra

110 78

6 7 Renault Fluence

93 46

7 6 Volkswagen Jetta

67 55

Top Gainer Honda Civic, Chevrolet Cruze, Renault Fluence

Top Loser Toyota Corolla Altis

Top Gainer Toyota Corolla Altis, Honda Civic

Top Loser Volkswagen Jetta

52

TOP NAMEPLATES BY CATEGORY > EXECUTIVE SEDAN


~ News on Honda Civic halting production contributed to increase in mentions in July 2013. It has also seen a jump by the Brand Vibrancy Index rank since May 2013. Honda Civic is perceived to be one of the most desirable nameplates and a good value for money vehicle in this segment.

53

CATEGORY SUMMARY – EXECUTIVE SEDAN

龗! Honda Civic is the highest contributor to the overall volume of mentions, and also to the volume of positive mentions. Honda Civic had high mentions around the news of the production version of the Honda Civic Tourer unveiling at Frankfurt.

龗! Chevrolet Cruze contributed the second highest mentions. The mentions were primarily around the carÕs 2015 model launch.

龗! ÔFeaturesÕ was the most talked about attribute in the executive sedan category. ÔFeaturesÕ and ÔLooks/DesignÕ contributed the most towards the percentage of positive mentions.

25%

75%

50%

50%

40%

40%

20%

100%

60%

40%

50%

38%

13%

55

13% 19%

53% 38%

33% 44%

Twitter Forums

0%

44%

17%

63%

33%

39%

37% 22%

44%



Spectators

CHANNEL BEHAVIOUR– EXECUTIVE SEDAN - JULY

Twitter



Spectator

Forums



Spectator

龗! Owners and those who have driven the cars have talked about the cars in this segment, more negatively than positively. The share of 44% negative mentions were

around ÔCustomer ServiceÕ.

56

24% 19%

12% 31%

65% 50%

Twitter Forums

25% 14%

100%

55% 57% 67%

100% 100%

Spectator Owner Prospect Media Expert Online Influencer/Blogger

29%

29%

0%

0%

0%

15%

50%

0%

0%

14%

100%

0%

0%

38%

0%

0%

71%

57%

0%

100%

100%

46%

50%

100%

Spectator

Owner

Media


Prospect

Spectator

Prospect

Expert

TW

ITTER

Foru

ms

CHANNEL BEHAVIOUR– EXECUTIVE SEDAN - JUNE

Spectators

Owners

Media


TW

ITT

ER

Prospect

Spectators

Prospects

Experts

FO

RU

MS

24% 19%

20% 29% 33%

MUV/MPV

57

top nameplates :



category summary – muv/mpv



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 1 Mahindra Bolero 0.75 1.00

2 4 Toyota Innova 0.57 0.08

3 3 Maruti Suzuki Ertiga 0.33 0.25

4 Tata Sumo 0.00 0.33

4 8 Mahindra Xylo 0.00 -1.00

4 5 Mahindra Quanto 0.00 0.00

7 Nissan Evalia -0.33 0.00

8 7 Chevrolet Tavera -1.00 -0.33

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 4 Chevrolet Tavera

908 296

2 2 Toyota Innova

886 1,087

3 9 Tata Sumo Gold

738 63

4 3 Maruti Suzuki Ertiga

696 925

5 5 Mahindra Bolero

239 117

6 6 Nissan Evalia

206 114

7 8 Mahindra Quanto

83 65

8 7 Mahindra Xylo

82 108

9 10 Maruti Suzuki eeco

38 31

10 11 Premier Rio

16 17

58

~ Even though Chevrolet Tavera was the top gainer by mentions in July 2013, it slipped to the 8th position by the Brand Vibrancy Index as it garnered more negative mentions. This was due to General Motors India recalling over 1.14 lakh units of the Chevrolet Tavera after an internal probe revealed that employees had been using pre-tested

engines with lower emission in vehicles earmarked for testing by visiting inspectors. GM fired employees after the probe, and news of the discrepancy contributed to negative mentions for Chevrolet.

Top Gainer Tata Sumo Gold

Top Loser Maruti Suzuki Ertiga, Mahindra Xylo

Top Gainer Mahindra Xylo

Top Loser Nissan Evalia


TOP NAMEPLATES BY CATEGORY > MUV/MPV

59

CATEGORY SUMMARY – MUV/MPV

~! ÔEngine specification/PowerÕ was the most mentioned attribute for MUV/MPV category of vehicles. Maruti Suzuki Ertiga had the maximum positive sentiment under this attribute.

~! ÔFeaturesÕ was the second most talked about attribute. Toyota Innova and Maruti Suzuki Ertiga contributed mainly to the mentions around ÔFeaturesÕ, with more positive mentions than negative.

61

26%

50%

100%

24%

15%

0%

50% 35%

0%

Forums TWITTER Blogs

31% 26% 0%

47% 15% 18% 58%

16%

54% 56% 42% 36%




CHANNEL BEHAVIOUR – MUV/MPV - JULY

21% 19% 38% 33% 50%

54%

19%

27%

42%

58%

49%

20%

32%

54%

15%

31%

100%

28%

15%

57%

100%

Forums


Prospects

Spectators

TWITTER



Blogs Spectator

62

15%

36%

50%

62%

38% 50%

100%

Twitter Forums Blogs Mainstream Media

31% 31%

48% 50% 63% 67%

50%

22%

18%

50%

0%

100%

21%

50%

25%

0%

0%

0%

0%

22%

9%

0%

0%

0%

39%

0%

75%

0%

100%

0%

0%

57%

73%

50%

100%

0%

39%

50%

0%

100%

0%

100%

100%

Spectator

Prospect


Owner

Expert

Spectator

Owner

Prospect

Expert

Prospect


Spectator

TW

ITTER

Foru

ms

Blo

gs

Main

stre

am

M

edia

CHANNEL BEHAVIOUR – MUV/MPV - JUNE

Spectators

Prospects



TW

ITT

ER

Spectators

Owners

Prospects

Experts

FO

RU

MS

Owners

Prospects


Spectators

Experts

BLO

GS

MA

IN

ST

REA

M

MED

IA

23% 26%

21% 19% 38% 33% 50%

SPORTS CARS

63

top nameplates :



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 3 Audi R8 1.00 0.88

1 5 BMW Z4 1.00 0.00

1 1 Mercedes SLS-Class 1.00 1.00

1 1 Porsche Cayman 1.00 1.00

1 - Audi TT 1.00 -

1 - Ferrari 458 Italia 1.00 -

1 - Ferrari 599 1.00 -

1 - Mitsubishi Lancer Evolution

1.00 -

9 4 Jaguar F-Type 0.86 0.50

10 5 Porsche 911 0.80 0.00

64

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 6 Jaguar F-Type 895 286

2 3 Bugatti Veyron 632 430

3 2 Lamborghini Aventador 544 520

4 1 Lamborghini Gallardo 372 1,054

5 5 Porsche 911 271 310

6 4 Porsche Cayman 176 413

7 9 Ferrari 458 Italia 107 56

8 10 BMW Z4 78 46

9 8 Mercedes SLS-Class 77 94

10 16 Mitsubishi Lancer Evolution

50 23

Top Gainer Jaguar F-Type

Top Loser Lamborghini Gallardo

Top Gainer BMW Z4,

Top Loser

TOP NAMEPLATES BY CATEGORY > SPORTS CARS


~! Launch of Jaguar F-Type contributed to the increase in overall volume for Jaguar in July 2013, leading it to the 1st position by total mentions. This also contributed in increase of positive mentions for Jaguar. ÔLooks/DesignÕ was the most discussed themes for the F-Type. Though there has been a dip in its rank, but it is to be noted that Jaguar F-

Type has a higher Brand Vibrancy Index point this month as compared to last.

LUXURY SEDAN

65

top nameplates :



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 10 Mercedes C-Class 1.00 0.00

1 10 Volvo S60 1.00 0.00

1 10 Volkswagen Passat 1.00 0.00

1 1 Audi A6 1.00 1.00

1 1 Audi A4 1.00 1.00

1 1 BMW 3 series 1.00 1.00

1 1 Toyota Camry 1.00 1.00

1 1 BMW 5 Series 1.00 1.00

1 1 BMW GT 1.00 1.00

10 1 Mercedes E-Class 0.86 1.00

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 1 Mercedes E-Class

436 818

2 2 Skoda Superb

285 300

3 7 BMW GT

195 94

4 4 Honda Accord

182 144

5 3 Toyota Camry

127 187

6 9 Volkswagen Passat

114 77

7 8 Audi A4

98 81

8 6 BMW 3 Series

76 115

9 5 Audi A6

72 119

10 10 Mercedes C-Class

57 73

66

Top Gainer BMW GT

Top Loser Audi A6

Top Gainer Mercedes C-Class, Volvo S60, Volkswagen Passat

Top Loser Mercedes E-Class

TOP NAMEPLATES BY CATEGORY > LUXURY SEDAN


PREMIUM HATCHBACK

67

top nameplates :



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 2 Mercedes A-Class 1.00 -0.59

2 1 Volkswagen Beetle 0.63 -0.30

3 BMW 1 Series 0.50

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 2 Volkswagen Beetle

387 541

2 4 BMW 1 Series

327 -

3 3 MINI Cooper

256 338

4 1 Mercedes A-Class

156 630

68

Top Gainer BMW 1 Series

Top Loser Mercedes A-Class

Top Gainer Mercedes A-Class

Top Loser

TOP NAMEPLATES BY CATEGORY > PREMIUM HATCHBACK


~! BMW opened the booking of its new 1 series hatchback in India. It is a competitor to the Mercedes A series. BMW India offered eight lucky winners the chance to travel to Germany all expenses paid, and drive the 1 Series at GermanyÕs Maisach circuit with Sachin Tendulkar and Armaan Ebrahim . This led to its jump in rank by total

mentions.

PREMIUM SUV

69

top nameplates :



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 1 Toyota Land Cruiser 1.00 1.00

2 8 BMW X6 0.75 0.50

3 1 BMW X1 0.50 1.00

3 1 Porsche Cayenne 0.50 1.00

5 1 Audi Q7 0.33 1.00

6 1 Audi Q3 0.00 1.00

6 1 BMW X3 0.00 1.00

6 1 BMW X5 0.00 1.00

6 9 Mitsubishi Montero 0.00 0.00

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 10 Land Rover Range Rover

827 56

2 6 Porsche Cayenne

146 93

3 2 Audi Q7

131 253

4 9 BMW X6

125 65

5 8 BMW X1

102 72

6 4 BMW X5

93 138

6 1 Land Rover Range Rover Evoque

93

274

8 3 Audi Q3

68 166

9 7 Toyota Land Cruiser

51 79

10 12 BMW X3

48 42

70

Top Gainer Land Rover Range Rover

Top Loser Land Rover Range Rover Evoque, Audi Q3

Top Gainer BMW X6

Top Loser Audi Q3, BMW X3, BMW x5

TOP NAMEPLATES BY CATEGORY > PREMIUM SUV


~! News of the launch of a long wheelbase Range Rover contributed to the jump in the rank of Land Rover Range Rover from 10th in June 2013 to 1st in July 2013 by the total mentions.

~! Since May 2013, there has been an increase in the positive sentiment for BMW. People posted pictures of BMW X6

on streets and appreciated the look of the vehicle.

SUPER LUXURY SEDAN

71

top nameplates :



July 2013

Rank

June 2013

Rank Brand name

Volume

July 2013 June 2013

1 5 Jaguar XF 1.00 0.00

1 1 Porsche Panamera 1.00 1.00

1 Jaguar XK 1.00

4 1 Audi RS5 0.90 1.00

5 5 Mercedes S-Class 0.80 0.00

6 4 BMW M 0.71 0.50

7 1 Jaguar XJ 0.50 1.00

8 5 Audi A8 0.29 0.00

July 2013

Rank

June 2013

Rank Brand name

Volume

July 2013 June 2013

1 6 Audi RS5

611 73

2 9 Audi A8

457 54

3 2 BMW M

376 299

4 3 Mercedes S-Class

326 226

5 7 Bentley Continental GT

122 72

6 5 Jaguar XJ

120 81

7 9 Jaguar XF

85 65

8 8 Rolls-Royce Phantom

73 70

9 4 Porsche Panamera

64 91

10 14 Jaguar XK

58 28

72

Top Gainer Audi A8

Top Loser Porsche Panamera

Top Gainer Jaguar XK

Top Loser Jaguar XJ

TOP NAMEPLATES BY CATEGORY > SUPER LUXURY SEDAN


~! Audi A8 which was 9th by volume in this segment in June 2013 and 8th in May 2013, has jumped to the 2nd place in July. Audi hinting at a new vehicle showcase at the upcoming Frankfurt show contributed to the increase in the volume in July 2013.

~! Jaguar XJ which was at the 1st position by the Brand Vibrancy Index in June 2013, dropped to the 7th position in July 2013. Jaguar XJ was mentioned as the most attractive car in the segment.

HYBRID/ GREEN

73

top nameplates :



July 2013 Rank

June 2013 Rank

Brand name

BVI score

July 2013 June 2013

1 BMW i3 0.53

2 1 Toyota Prius 0.33 0.00

July 2013 Rank

June 2013 Rank

Brand name

Volume

July 2013 June 2013

1 BMW i3

1,117 -

2 1 Toyota Prius

205 222

3 2 Mahindra Reva

26 52

Top Gainer -

Top Loser Toyota Prius, Mahindra Reva

Top Gainer BMW i3

Top Loser Toyota Prius

74

TOP NAMEPLATES BY CATEGORY > HYBRID/GREEN


~! BMW revealed its first electric car BMW i3 in July 2013. ÔDesign/LooksÕ were appreciated by media but received some negative comments by the people. This new addition in the BMW family is now a part of the ÔHybrid / GreenÕ segment along with Toyota Prius and Mahindra Reva.

~! Mentions of Mahindra Reva have decreased since May 2013 at the rate of 21%.

CHANNELS

75

channels by brand

channels by brand – twitter

channels by brands – forums

channels by brands - blogs

BRAND DASHBOARD

80

monitor health on the web

through the brand

dashboards

81

Brand name (listed alphabetically) Rank by mentions Rank by BVI

! Jul-13 Jun-13 Jul-13 Jun-13

Audi 5 3 8 2

BMW 7 22 7 3

Fiat 9 11 11 16

Ford 3 2 10 12

Honda 14 12 9 18

Hyundai 16 15 18 7

Jaguar 18 19 4 5

Mahindra 13 9 16 13

Maruti Suzuki 4 5 17 9

Mercedes-Benz 6 6 2 4

Nissan 2 4 15 8

Skoda 17 16 18 14

SsangYong Motor 28 29 $$ $$

Tata Motors 1 1 14 11

Toyota 8 8 6 17

Volkswagen 15 13 12 20

Note - - Aston Martin, Bentley, Bugatti, Force Motors, Hindustan Motors, Lamborghini, Land Rover, Mini, Rolls-Royce, SsangYong Motors and Volvo have been excluded because of extremely low volume of mentions

RANK OF BRANDS

82

Brand Price Fuel economy/Mileage

Looks/ design Engine Specification/ Power

Ride experience/ performance

Features Customer Service

Audi 10 21 14 13 3 13 16

BMW 11 16 16 20 6 17 13

Fiat 14 6 7 6 5 6 2

Ford 3 4 4 3 3 4 4

Honda 7 7 6 5 4 8 7

Hyundai 17 27 10 15 16 14 10

Jaguar 15 28 18 16 15 16 20

Mahindra 6 12 8 7 6 5 6

Maruti Suzuki 1 1 1 1 2 2 1

Mercedes-Benz 13 27 13 14 11 12 18

Nissan 2 4 2 8 14 7 8

Skoda 9 18 9 10 12 9 10

SsangYong Motor

23 - 27 27 32 29 14

Tata Motors 4 8 3 2 1 3 3

Toyota 12 20 12 4 7 1 9

Volkswagen 16 26 11 12 9 11 5

Note - - Aston Martin, Bentley, Bugatti, Force Motors, Hindustan Motors, Lamborghini, Land Rover, Mini, Rolls-Royce, SsangYong Motors and Volvo have been excluded because of extremely low volume of mentions

RANK OF BRANDS BY ATTRIBUTES

83

Attributes Rank in July

2013 (By

volume)*

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Price 10 10 0% 100% 0%

Fuel economy/Mileage 21 13 - - -

Looks/ design 14 10 70% 10% 20%

Engine Specification/

Power 13 3 85% 0% 15%

Ride experience/ performance 3 3 67% 33% 0%

Features 13 5 33% 33% 34%

Customer Service 16 14 - - -

Nameplates Rank in July 2013 (By volume)

Rank in June 2013 (By volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Audi RS5 1 6 90% 10% 0%

Audi A8 2 7 43% 43% 14%

Audi Q7 3 2 67% 0% 33%

Audi A4 4 5 100% 0% 0%

Audi A6 5 4 100% 0% 0%

Audi Q3 6 3 0% 100% 0%

Audi TT 7 9 100% 0% 0%

Audi Q5 8 8 0% 0% 0%

Audi A7 9 10 0% 0% 0%

Audi R8 10 1 100% 0% 0%

By volume By BVI

Jul-13 Jun-13 Jul-13 Jun-13

Rank 5 3 8 2

Volume / BVI 10,769 14,907 0.64 0.94

~ The launch of Audi RS5 Coupe and news about the Audi A8 facelift that it is to feature LED headlamps generated high mentions and contributed to the overall volume. However, the volume has decreased this month as compared to last. The mentions around the launch of Audi RS5 Coupe were mostly positive in sentiment.

~ Compared to last month where Audi R8 was mentioned in reference to the movie ÔIron Man 3Õ, in July there were less

positive mentions.

*For theme and sentiment comparison, see last monthÕs report ** The ranks have been calculated across attributes for 36 brands covered in the report.

84


2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 11 17 17% 83% 0%

Fuel economy/Mileage

16 16 100% 0% 0%

Looks/ design 16 19 82% 14% 5%


Power 20 20 64% 36% 0%


6 18 75% 25% 0%

Features 17 18 100% 0% 0%

Customer Service 13 21 100% 0% 0%

Nameplates Rank in July 2013 (By

volume)

Rank in June 2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

BMW i3 1 - 59% 35% 6%

BMW M 2 1 71% 29% 0%

BMW 1 Series 3 - 50% 50% 0%

BMW GT 4 4 100% 0% 0%

BMW X6 5 6 75% 25% 0%

BMW X1 6 5 50% 50% 0%

BMW X5 7 2 - - -

BMW Z4 8 8 100% 0% 0%

BMW 3 Series 9 3 100% 0% 0%

BMW 5 Series 10 7 100% 0% 0%

BMW X3 11 10 - - -

BMW 7 Series 12 9 - - -

BMW 6 Series 13 11 - - -

By volume By BVI


Rank 8 22 7 3

Volume / BVI 8,108 1,022 0.64 0.82

~ Total mentions of BMW increased in July 2013 by 693%, BMW jumped to the 8th position this month from the 22nd position, in terms of the total volume of mentions. The high mentions were around BMW unveiling the BMW i3 and BMW M5 Nighthawk.

~ The newly launched BMW i3 was received well by the media; the highlights being that the body is made of carbon-fiber reinforced plastic and the battery powered engine. It is to be noted that while the media appreciated the car

in general, negative feedback around ÔLooks / DesignÕ were shared by some people. ~ Despite the higher volume of mentions, BMW dropped to the 7th position by the Brand Vibrancy Index. ~ People appreciated the ÔLooks/DesignÕ of the BMW cars.


85


2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 14 8 25% 50% 25%


6 8 0% 100% 0%

Looks/ design 7 9 86% 0% 14%


Power 6 7 73% 27% 0%


5 8 43% 43% 14%

Features 6 6 71% 14% 14%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Fiat Grand Punto 1 2 25% 45% 30%

Fiat Linea 2 1 90% 10% 0%

~ With 111% increase in mentions since June 2013, Fiat gained 3 positions in rank by volume and was at the 9th position in July 2013.

~ News of Fiat launching new cars in 2014 and testing new multi jet engine for Linea contributed to the increase in

buzz in July 2013. ~ Negative mentions under ÔFeaturesÕ decreased in July 2013. This resulted in the rank jump by the Brand Vibrancy

Index.

By volume By BVI


Rank 9 11 11 16

Volume / BVI 7,361 3,486 0.44 0.13


~ There was an increase in volume because of the launch of the Ford EcoSport in June 2013. In July 2013, overall mentions dropped. However, this didnÕt have an impact on the rank of Ford in terms of volume.

~ ÔLooks/DesignÕ and ÔRide experience/ PerformanceÕ continued to generate positive mentions for Ford EcoSport.

~ Negative mentions decreased in the month of July 2013 for ÔCustomer ServiceÕ and ÔFeaturesÕ as compared to the last month. This contributed to the jump bringing Ford back up to the 10th position in July 2013 from the 12th position in

June 2013, by the Brand Vibrancy Index.

86


2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 3 1 75% 25% 0%

Fuel economy/Mileage 4 2 40% 60% 0%

Looks/ design 4 1 78% 17% 4%


Power 3 1 28% 56% 17%


Features 4 1 55% 32% 14%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Ford EcoSport 1 1 57% 33% 10%

Ford Figo 2 2 50% 39% 11%

Ford Fiesta 3 3 71% 29% 0%

Ford Classic 4 4 67% 33% 0%

Ford Endeavour 5 5 100% 0% 0%

By volume By BVI


Rank 3 2 10 12

Volume / BVI 13,063 15,111 0.49 0.19


87

Attributes

Rank in July

2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 7 7 57% 29% 14%


Looks/ design 6 11 63% 37% 0%


Power 5 8 44% 44% 11%


Features 8 12 73% 27% 0%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Honda City 1 2 15% 69% 15%

Honda Jazz 2 1 92% 8% 0%

Honda Amaze 3 5 88% 13% 0%

Honda Civic 5 3 57% 43% 0%

Honda Brio 4 6 71% 29% 0%

Honda Accord 6 4 75% 25% 0%

Honda CR-V 7 7 100% 0% 0%

~ The overall volume of mentions for Honda has been decreasing since June 2013. In June, it dropped one position from its 11th rank in May, and in July it dropped two more positions to settle at the 14th rank.

~ Volume of mentions for Honda Jazz increased in July 2013. These were primarily because of the shares on Twitter of

the pictures of the facelifted Honda Jazz model to be launched in 2014. ~ Anticipation around the facelifted Honda Jazz model contributed to the increase in positive mentions which in turn

led to a jump from the 18th position to the 9th position by the Brand Vibrancy Index.

By volume By BVI


Rank 14 12 9 18

Volume / BVI 4,264 3,018 0.60 0.03


89


2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 15 23 0% 0% 100%


Looks/ design 18 20 100% 0% 0%


Power 16 17 50% 50% 0%

Ride experience/ performance 15 21 - - -

Features 16 21 - - -



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Jaguar F-Type 1 2 93% 0% 7%

Jaguar XJ 2 1 50% 50% 0%

Jaguar XK 4 3 100% 0% 0%

Jaguar XF 3 4 100% 0% 0%

~! Launch of Jaguar F-Type contributed to the increase in volume of mentions for Jaguar in July 2013. ÔLooks/DesignÕ was the most discussed theme for the F-Type.

~! Jaguar was also ranked 1st by the Brand Vibrancy Index in May 2013, again mainly due to the large number of

positive conversations around F-Type.

By volume By BVI


Rank 18 19 4 5

Volume / BVI 3,102 1,273 0.83 0.67


90

Attributes

Rank in July

2013 (By

volume

)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 6 4 8% 85% 8%


Looks/ design 8 8 86% 14% 0%


Power 7 9 40% 60% 0%


Features 5 8 23% 55% 23%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Mahindra Scorpio 1 1 59% 18% 24%

Mahindra XUV 500 2 2 13% 73% 13%

Mahindra Verito Vibe 3 3 67% 0% 33%

Mahindra Bolero 4 4 75% 25% 0%

Mahindra Thar 5 5 50% 50% 0%

Mahindra Quanto 6 6 0% 100% 0%

Mahindra Xylo 7 7 0% 100% 0%

Mahindra Verito 8 8 0% 0% 0%

Mahindra Reva 9 9 0% 0% 0%

~! Mentions of Mahindra had already seen a drop in volume from May to June, and decreased further in July 2013. ~! The overall dip this month was due to the decrease in mentions of Mahindra Verito Vibe. ~ Mahindra Verito Vibe also drew the most share of negative sentiment across all nameplates under the brand,

bringing down MahindraÕs rank by the Brand Vibrancy Index from the 13th to the 16th position.

By volume By BVI


Rank 13 9 16 13

Volume / BVI 4,267 4,520 0.26 0.19


91

Attributes

Rank in July

2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Price 1 2 32% 64% 5%


Looks/ design 1 3 37% 29% 33%


Power 1 2 40% 52% 8%


Features 2 2 43% 48% 10%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Maruti Suzuki Alto 1 1 18% 58% 24%

Maruti Suzuki Swift 2 2 60% 25% 15%

Maruti Suzuki Ritz 3 3 20% 60% 20%

Maruti Suzuki Ertiga 4 4 58% 17% 25%

Maruti Suzuki SX4 5 5 0% 0% 0%

Maruti Suzuki Gypsy 6 6 91% 9% 0%

Maruti Suzuki WagonR

7 7 60% 20% 20%

Maruti Suzuki Swift Dzire

8 8 22% 78% 0%

Maruti Suzuki A-Star 9 9 33% 44% 22%

Maruti Suzuki Alto K10

10 10 0% 0% 0%

Maruti Suzuki Zen Estilo

11 11 0% 0% 0%

Maruti Suzuki eeco 12 12 0% 0% 0%

Maruti Suzuki Grand Vitata

13 13 0% 0% 0%

Maruti Suzuki Kizashi

14 14 0% 0% 0%

By volume By BVI


Rank 4 5 17 9

Volume / BVI 12,824 9,408 0.22 0.23

~!A 36% increase in the volume of mentions led to a jump in rank by volume for Maruti Suzuki.

~!Maruti Gypsy contributed to an increase in positive

mentions as it is seen as one of the most reliable off-road vehicles in India by people.

~!Maruthi Suzuki Ertiga also contributed to positive mentions, with people perceiving it as being a value for money and efficient car.


~

~!Despite a 21% increase in the volume of mentions in June 2013, there hasnÕt been a change in the rank by overall mentions; Mercedes-Benz continues to stay at the 6th position in July 2013.

~!Launch of the facelifted Mercedes Benz E-Class contributed to the overall increase in mentions.

~!The new look and design of the vehicle and its 9-speed gearbox generated an increase in the positive sentiment for Mercedes Benz. This contributed to a jump in rank by the Brand Vibrancy Index rank from the 4th position in June 2013

to the 2nd position in July 2013.

92

Attributes

Rank in July

2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 13 5 0% 100% 0%


Looks/ design 13 5 80% 20% -


Power 14 12 - - -

Ride experience/ performance 11 7 100% 0% -

Features 12 3 88% 13% -


Nameplates Rank in July 2013 (By volume)

Rank in June 2013 (By volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Mercedes E-Class 1 1 86% 14% 0%

Mercedes S-Class 2 2 80% 20% 0%

Mercedes A-Class 3 3 100% 0% 0%

Mercedes SLS-Class 4 4 100% 0% 0%

Mercedes C-Class 5 5 100% 0% 0%

Mercedes M-Class 6 6 0% 0% 0%

Mercedes R-Class 7 7 0% 0% 0%

Mercedes GL-Class 7 8 0% 0% 0%

Mercedes CLA-Class 9 9 0% 0% 0%

Mercedes SL-Class 9 10 0% 0% 0%

Mercedes SLK-Class 11 - 0% 0% 0%

By volume By BVI


Rank 6 6 2 4

Volume / BVI 10,621 8,742 0.88 0.79


94

Attributes

Rank in July

2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 9 15 0% 67% 33%


Looks/ design 9 14 50% 30% 20%


Power 10 18 67% 33% 0%


Features 9 15 56% 11% 33%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Skoda Rapid 1 1 20% 20% 60%

Skoda Superb 2 2 86% 0% 14%

Skoda Fabia 3 3 25% 50% 25%

Skoda laura 4 4 0% 0% 100%

Skoda Yeti 5 5 33% 50% 17%

~! Despite the increase in total volume of mentions in July 2013 as compared to June 2013, Skoda lost a position in rank by volume, and was at the 17th position in July 2013. The increase in volume is due to the increase in mentions of the facelifted Skoda Superb.

~! ÔCustomer serviceÕ seems to be a problem area for Skoda. Negative feedback by people across all nameplates was seen. It is observed that prospects opt for another option instead of Skoda vehicles because of concerns about the

post sales service.

By volume By BVI


Rank 17 16 18 14

Volume / BVI 3,218 2,080 0.00 0.18


95

Attributes

Rank in July

2013 (By

volume)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 23 29 0% - 100%

Fuel economy/Mileage - 17 - - -

Looks/ design 27 28 100% - 0%


Power 27 28 100% - 0%

Ride experience/ performance 32 29 - - -

Features 29 29 100% - 0%

Customer Service 14 23 0% - 100%


volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

SsangYong Rexton - - 0% 50% 50%

~! SsangYong Motors was at the 30th position in terms of volume of mentions in June 2013. It climbed up to the 28th position in July 2013.

~! The Rexton continued to drive negative mentions for ÔPriceÕ and ÔCustomer serviceÕ.

~! There was anticipation around the launch of Korando in the conversations.

By volume By BVI


Rank 28 30 Outlier Outlier

Volume / BVI 288 205 NA NA


97

Attributes

Rank in July

2013 (By

volume

)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 12 9 33% 58% 8%


20 9 100% 0% 0%

Looks/ design 12 6 50% 33% 17%


Power 4 11 100% 0% 0%


7 6 82% 18% 0%

Features 1 10 93% 2% 5%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Toyota Etios 1 1 95% 3% 3%

Toyota Innova 2 2 71% 14% 14%

Toyota Fortuner 3 3 50% 50% 0%

Toyota Corolla Altis 4 4 75% 25% 0%

Toyota Prius 5 5 33% 67% 0%

Toyota Etios Liva 6 7 50% 0% 50%

Toyota Camry 7 6 100% 0% 0%

Toyota Land Cruiser 8 8 100% 0% 0%

Toyota Land Cruiser Prado

9 9 0% 0% 0%

~! With a 71% increase from June, the brand jumped to the 7th position in July 2013, up from the 8th position in terms of the volume of mentions.

~! Additionally, an increase in positive mentions around the brand also contributed to a jump in rank by the Brand

Vibrancy Index from the 17th position in June 2013 to the 6th position in July 2013. ~! The positive mentions were around the #TheRealSedan contest which not only increased the volume for Toyota Etios

but also the overall mentions for the brand.

By volume By BVI


Rank 7 8 6 17

Volume / BVI 8,977 5,265 0.81 0.11


98

Attributes

Rank in July

2013 (By

volume

)

Rank in June

2013 (By

volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative (In July

2013)

Price 16 16 0% 67% 33%


26 10 0% 0% 100%

Looks/ design 11 12 100% 0% 0%


Power 12 10 25% 50% 25%


9 11 64% 18% 18%

Features 11 13 67% 0% 33%



volume)


volume)

Positive (In July

2013)

Neutral (In July

2013)

Negative

(In July 2013)

Volkswagen Polo 1 1 50% 38% 13%

Volkswagen Vento 2 2 38% 25% 38%

Volkswagen Beetle 3 3 75% 13% 13%

Volkswagen Passat 4 4 100% 0% 0%

Volkswagen Jetta 5 5 0% 0% 100%

Volkswagen Touareg 6 6 0% 0% 0%

Volkswagen Phaeton 7 7 0% 0% 0%

~! News that Volkswagen is working on the next-generation Polo hatchback, and that it will get the 1.0-litre three-cylinder TSI engine in India contributed majorly to overall mentions in July 2013. This also increased the positive mentions for Volkswagen overall.

By volume By BVI


Rank 15 13 12 20

Volume / BVI 4,195 2,908 0.33 0.00


Report Parameters

~! The report currently considers 36 four wheel consumer segment vehicle brands.

~! All publicly available data from channels like Twitter, forums, blogs, mainstream media, YouTube, Flicker and Facebook were tracked for the month of July 2013. Given that most Facebook conversations happen on closed personal networks, tracking them is not possible. Hence their percentage is very tiny in overall mentions.

~! All nameplates of brands featured in the below-mentioned categories were considered. Newly announced nameplates are also considered in the report.

METHODOLOGY

Category Sub-category

Hatchback

Small hatchback

Big hatchback

Premium hatchback

Sedan

Mid-size sedan

Executive sedan

Luxury sedan

Super luxury sedan

SUV/MUV/LMV and offroad

SUV & offroad

Premium SUV

MUV/MPV

Other Sports car

Hybrid/Green

83

Report Parameters

龗! All 12 categories of cars were considered for the attribute study. A sample of 1000 mentions each month were taken for the thematic study.

龗! Publicly available data with the region filter ÔIndiaÕ reflected very low volume of mentions on Facebook. Hence we did not consider Facebook data for the sample.

METHODOLOGY

94

101

We have made all efforts to keep the report error free. Please do point out any errors that you may notice and we will incorporate your insights in future editions. Please write to us at [email protected] with the subject line ÔcorrectionsÕ.

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