BlogWell San Francisco Social Media Case Study: Intuit, presented by Kira Wampler

How Big Companies Use Social Media

Kira WamplerIntuit

San Francisco | June 23, 2009

“Customers First: TurboTax in Social Media”

The New Normal – Winning with Social Media BlogWell – How Big Brands Use Social Media

Kira Wampler, Social Media Marketing Leader, Small Business Group, [email protected] / twitter.com/kirasw

Intuit Proprietary & Confidential 2

Welcome to the “new normal”

What’s Normal? People talking.

What’s New? The talk spreads far, fast. And, it’s permanent.

Intuit Proprietary & Confidential 3

Social is in our DNA

Intuit Proprietary & Confidential 4

Intuit in Social Media

Social Media Platforms/Networks

someone else builds: Facebook, Twitter,

MySpace

Technology Platforms you

build

Communities

Output Customers! Positive Talk Online! Better Products!

Live Community

Small Business United

Intuit Community QB Inner Circle

Town Halls Digital “Care” Reviews

Intuit Proprietary & Confidential 5

Live Community in QuickBooks

In-product, contextual help powered by tens of thousands of small business owners and experts

Intuit Proprietary & Confidential 6

Digital customer care & feeding

Feeding

Helping customers be successful, where they are, with our products and in their business

Care

Intuit Proprietary & Confidential 7

Small Business United – Enduring Campaign

7

Focus on small biz success delivered 1.2MM visits, 2K real stories, 30K ratings & better than avg conversion

Bloggers Social Media

Intuit Proprietary & Confidential 8

Q&A + Thank You!

How Big Companies Use Social Media

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