SocialMedia.org Video Case Studies Kate Gold & Sarah De Heer Food Network Invites You to #PullUpAChair This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York September 12, 2012 socialmedia.org/blogwell
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BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer
In their BlogWell New York presentation, Food Network's Director of Social Media, Kate Gold, and Editor, Sarah De Heer, share how they launched and sustain their Twitter campaign to engage fans.
Kate and Sarah describe the execution of their #PullUpAChair campaign that includes: their initial goals for the program, their partner strategy, the official launch, and lessons learned.
Watch the video of this presentation here: https://vimeo.com/51618064
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