SocialMedia.org Video Case Studies Leigh Acton & Rob Jacobs Social Media Advocacy This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York September 12, 2012 socialmedia.org/blogwell
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BlogWell New York Social Media Case Study: Avon, presented by Leigh Acton & Rob Jacobs
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SocialMedia.orgVideo Case Studies
Leigh Acton & Rob Jacobs
Social Media Advocacy
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
Social Media Advocacy Leigh Acton – Social Media Manager
Rob Jacobs – Sr. Manager Global Digital Strategy & Activation
Sept 2012
•Since 1886, Avon has been bringing together women to socialize, share and buy products
•Avon has harnessed the traditional word of mouth business model to build an $11B+
business worldwide
•We have over 6M+ representatives who have built their own business, centered around
their social communities
•Through this social network we sell ~5 lipsticks every second