BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoenberg

From Financial Currency to Social Currency

CME GroupAllan Schoenberg

Chicago | August 11, 2010

www.gaspedal.com/blogwell

How Big Brands Use Social Media

@AllanSchoenberg@CMEG@CMEGroup

© 2010 CME Group. All rights reserved

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Expanding GloballyExpanding Globally

© 2010 CME Group. All rights reserved 14

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“Social media is theSocial media is the new trading floor – it’s

where traders now connect virtually”connect virtually.


CME Group’s LinkedIn

• 1,010 followers

5 G (4 i t )• 5 Groups (4 private)

• Equity Index Products- 94 members

• Careers in the Futures Industry- 1,724 members

J li t d bl 205• Journalist and bloggers- 205 members

• Interest Rate Products- 218 members

• Forex Products- 177 members


CME Group’s Discussions

Interest RatesInterest Rates• Are you trading Ultra Bond Futures? http://bit.ly/3QLncw.

Have you used our new Fed Watch

FX• Is the worst over for the Euro? http://bit.ly/8YUKTW What’s your•Have you used our new Fed Watch

tool yet? (Posted by Jack Callahan) http://bit.ly/ce6oD0

http://bit.ly/8YUKTW What s your opinion?

•We've developed quarterly and monthly realized historical volatilitiesE iti monthly realized historical volatilities of our most popular currency futures contracts (Posted by Craig LeVeille) http://ow.ly/1Q982

Equities• New equity quarterly roll analyzer now available: http://bit.ly/d6zrjM.

) p // y/ Q•Research team shows how our E-mini markets functioned properly on May 6 (Posted by Brett Vi t i ) htt // l /1KK7


Vietmeier): http://ow.ly/1KK7c

What we’ve learned• 24x7 focus group

• Transparent and more reliableTransparent and more reliable

• Build relationships by creating private and targetedcon e sations and disc ssionsconversations and discussions

• More control over members

• We become a hub to connect members to each other

• Further opportunities for creating unique content

Staff training


• Staff training

Real-time news ticker

• Early adopter

B ki• Breaking news/different views

• Issues mgmnt

• ExchangeTalk

St kT it• StockTwitspartnership

• Hootsuite


@StockTwits

@HowardLindzon@PPearlman



Farmers Twitter Lucrative Tips To Commodity Traders – Forbes, Aug 5, 2010


The Google Effect


Lessons Learned

• This is not about you it’s about your audience (70/30)• This is not about you…it s about your audience (70/30)

• It’s not a silver bullet

• Be social…monitor, listen, respond

• Try new things and benchmarky g

• Understand the risks/rewards


Twitter:Twitter: @AllanSchoenberg@MichaelAShore@L Q@LacyQ@JWachtel@CMEGroup

Blog: http://www.b2bvoices.com

Li k dILinkedIn: http://www.linkedin.com/in/allanschoenberg

Y d l d thi t ti hYou can download this presentation here:

http://www.slideshare.net/allancme


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Chicago | August 11, 2010

How Big Brands Use Social Media

BlogWell Chicago Social Media Case Study: CME Group, presented by Allan Schoenberg

Documents

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members journalist

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