BlogWell Austin Social Media Case Study: Texas Instruments, presented by Aimee Kalnoskas

Spinning a Social Web

Integrating Social Media at Texas Instruments

Blogwell Austin, February 2, 2011Aimee Kalnoskas, WW Manager, Community & Social Media, Texas Instruments

The ceramic input bypass cap needs to be right on the VIN and PGND pins. You can't get too close. Let me know if any of this works.

It'll be great to see these in mobile phones in stores in the not too distant future. It's hard to be fussy when you realize just how small it is.

Steve Smith <http://www.facebook.com/profile.php?id=100001781976275> electric/gas hybrids are great, though the drawbacks are not good, high EMF's, on the field DIY tech knowlege, ETC.

Are you a "Ninjaneer"? Test your skills and see how you match up to your peers in Texas Instruments new game - http://ht.ly/3BgNL

Conversation Agent Guidelines

• Guidelines for TI employees representing the company owned and non-owned social media properties such as blogs, E2E, forums, twitter, etc.

Conversation Agent Training

• Series of Web Training Video Focusing on :

— Social media basics

— Where to participate

— Responsibilities of conversation agent

— Steps to conversation agent certification

— How to write a blog

— Best practices in social media

— All Videos to be tied to conversation agent guidelines

Conversation Agents to Date

From Less than 10 to

more than 115

Social Media Toolkit

• Comprehensive document that includes:

— Platform guidelines for starting and using SM property accounts

— Best practices for using accounts

— Checklist for getting started (choosing

Account name, necessary tools, etc.)

— Approval process for content

— Key contacts (legal, IM)

Social Media InfoLink Room

• Permanent location for:— Training videos

— Guidelines

— Social media toolkit

— Content submission

— Question and feedback area for employees

What’s Next and Why?