BLOGVILLE EMILIA ROMAGNA NICHOLAS MONTEMAGGI DIGITAL PRESS OFFICER EMILIA ROMAGNA TOURIST BOARD PROJECT MANAGER BLOGVILLE EMILIA ROMAGNA
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BLOGVILLE EMILIA ROMAGNANICHOLAS MONTEMAGGIDIGITAL PRESS OFFICER EMILIA ROMAGNA TOURIST BOARDPROJECT MANAGER BLOGVILLE EMILIA ROMAGNA
@socialtrav ,#STM2012
@socialtrav ,#STM2012
Where does the idea come from?
Blogtrip =
Presstrip
Fixed and intense schedule No time to enjoy
the “real essence” of the
destination
Covered themes may be not of
interest for the blogger and
his/her audience
@socialtrav ,#STM2012
To get the most out of the destination why don’t we…
base
time
no limits
@socialtrav ,#STM2012
Partnership with bloggers
@socialtrav ,#STM2012
#blogville Emilia Romagna
50 bloggers
2 apartments (Bologna – Rimini)
83 days of Live Blogging
20 organized trips
@socialtrav ,#STM2012
#blogville tools
Blogville Card
Mobile Wi-Fi
Survival Pack
Tailored list of suggestions/itineraries
@socialtrav ,#STM2012
+250 blog posts
+3.000 shared photos/videos
Reached 8M people
75M tweet impressions
Results
@socialtrav ,#STM2012
Covered themes
Wine & Food Art Cities, Culture, UNESCO
Motors & Motorvalley Fashion & Shopping
@socialtrav ,#STM2012
Press/Media coverage
TV
Newspapers
Magazines Foreign press
Radio
@socialtrav ,#STM2012
Blog posts, tweets, photos
Brand ambassadors
Long tail effect
@socialtrav ,#STM2012
the #blogville eBook
@socialtrav ,#STM2012
What next?
@socialtrav ,#STM2012
Nicholas MontemaggiDigital Press Officer APT Servizi Emilia-RomagnaProject Manager BlogVille Emilia-Romagna
Contacts
www.facebook.com/BlogVilleEmiliaRomagna
www.twitter.com/BlogVilleEmRom
Web
www.blogville-emiliaromagna.com
www.aptservizi.com
www.emiliaromagnaturismo.com
With thanks to our partners
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