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BLOGS Leonardo da Vinci Project 2012-2014: New Media Literacy for Media Professionals Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO). This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship Dr. Andrej Školkay Dr. Bissera Zankova
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Page 1: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

BLOGS

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Dr. Andrej ŠkolkayDr. Bissera Zankova

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Microblogging by Countries

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

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TECHNOLOGICAL IMPACT

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Microblogging on Twitter and Facebook

has contributed to a decline in traditional blogs

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Types of Blogs

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

SOURCEGENRE

SIZE

MEDIA TYPE

Personal/Private Political

StandardVlog

Corporate/Governmental Travel

Microblogging(Twitter,

Facebook)

Photoblog

Typology of Bloggs

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Blog Platform Comparison Chart

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All Equal?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Should all bloggers be protected like journalists?

YES!

NO!

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Blogs and Content

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Key issues: - content regulation

- how much, if any, interaction should be allowed to readers

- protection of personal rights

- crime and violence

- hidden advertising and flogs

- quality of a discussion

- copyright

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Early Political Impact

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

The “Trent Lott” case and other cases

but data does not provide strong support for the claims of the significant new media impact on

the Arab Spring political protests

Page 11: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

The blogosphere in Bulgaria: blogs, politics and protests

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Page 12: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

The “Bivol” (Buffalo) site in Bulgaria and its experience in investigative journalism

The blogosphere in Bulgaria: blogs, politics and protests

Page 13: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

The blogosphere in Bulgaria: blogs, politics and protests

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The blogosphere in Slovakia: blogs, politics and journalism

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Page 15: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

The blogosphere in Slovakia: blogs, politics and journalism

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The blogosphere in Slovakia: blogs, politics and journalism

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Page 17: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

The blogosphere in Slovakia: blogs, politics and journalism

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

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Riadok 1 Riadok 2 Riadok 3 Riadok 40

2

4

6

8

10

12

Stĺpec 1

Stĺpec 2

Stĺpec 3

The blogosphere in Slovakia: blogs, politics and journalism

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Defamation and Liability

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

International

Cases

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Regulation of User’s Comments

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

No commentsModerated commentsRegistered users only

Staff patrolled User-patrolled comments

Page 29: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Liability for Third Party Comments

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Delfi AS v. Estonia

Page 30: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Self-Regulation

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Tim O´Reilly (2007)

"Blogger's Code of Conduct

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The Case of Trolls

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Page 32: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Quality of Discussion

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Factors:protected anonymity

no sense of placeno or little time left for serious

thinking

Page 33: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Self-Regulation and Freedom of Expression

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Code of Ethics for Bloggers, Social Media and Content Creators

Media and Content Creators - Norway

Page 34: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

Code of Ethics for Bloggers, Social Media and Content Creators” in Norway

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

opinion

your opinionyour

It is your right to voice your opinion.

Be critical of everything, even your self.

Use your power to protect.

Tell the truth at all times.

Present your opinion as your opinion.

State your allegiances to stay independent.

Reveal your sources unless doing so can harm your sources.

Be critical of your sources and seek independent verification.

Always give credit where credit is due.

Always preserve the intended meaning of a given statement.

Give your opponent a chance to respond.

Admit and correct your mistakes immediately.

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Advertizing, Hidden Advertising and Flogs

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Cases: Vichy/ L'Oreal Microsoft

Wallmarting Across AmericaSony

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Find your nicheKeep it simpleKeep it short

Be provocative, personal, and preemptive

How To Write a Blogg?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Page 37: Blogs_Školkay,Zankova_NewMediaLit, Bratislava_Slovakia

How To Write a Blog?

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by Media 21 and SKAMBA and is free to use under condition of acknowledging authorship

Write irresistible headlinesWrite with rhythm

Offer evidenceStress action

Strive for clarity

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