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Blogs are likePreventive Maintenance
Stuart Smith, MBA, MSEAT
WHY IS BLOGGING THE PREVENTIVE MAINTENANCE OF MARKETING?
Your [insert word] is a SHARK
YOU NEED CONSISTENCY AND A SCHEDULE
WHAT IS A BLOG?
COMPANYA Permanent Display of Your
PRODUCTA Permanent Display of Your
KNOWLEDGEA Permanent Display of Your
EXPERTISEA Permanent Display of Your
WHICH IS THE MOST IMPORTANT TO YOU?
A)CompanyB)ProductC)Knowledge D)Expertise
WHICH IS THE MOST IMPORTANT TO YOU?
A)CompanyB)ProductC)Knowledge D)Expertise
WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?
A)CompanyB)ProductC)Knowledge D)Expertise
WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER?
A)CompanyB)ProductC)Knowledge D)Expertise
WHY BLOG?
ESTABLISH A WEB PRESENCEWhy Blog?
NAME RECOGNITIONWhy Blog?
SUBJECT AUTHORITYWhy Blog?
INEXPENSIVE COMPARED TO OTHER MEDIA
Why Blog?
WORLDWIDE REACHWhy Blog?
WHAT MAKES A GOOD BLOG?
QUALITY CONTENTWhat makes a good blog?
LINKSWhat makes a good blog?
KEYWORDSWhat makes a good blog?
CALL TO ACTIONWhat makes a good blog?
SEO BASICSWhat makes a good blog?
WHAT IS QUALITY CONTENT?
INFORMATIVEQuality Content
READABLEQuality Content
RARELY MENTIONS PRODUCT OR COMPANY NAME
Quality Content
INTEREST CAPTURING TITLE AND HEADLINES
Quality Content
HAS PICTURES OR VIDEOSQuality Content
MAKES PEOPLE WANT TO RESPOND OR KNOW MORE
Quality Content
WHY ARE LINKS IMPORTANT?
LINKS TELL THE SEARCH ENGINES WHAT IS IMPORTANT ABOUT YOUR WEBPAGE
Links
LINKS POINT READERS TO IMPORTANT PAGES AND INFORMATION