An Introduction to SEO @ma$beswick By Matt Beswick
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An Introduction
to SEO
@ma$beswick
By Matt Beswick
SEO is
NOT
Magic
@ma$beswick
SEO is
NOT
a dark art
TIME
@ma$beswick
SEO TAKES
@ma$beswick
SEO is
Part of
a Marketing Strategy
Become a BRAND
@ma$beswick
But it’s just ME
@ma$beswick
UP!
@ma$beswick
Man *
*Or Woman
Be You
Get Yourself NOTICED
@ma$beswick
Create GREAT Content That IS
EVERGREEN
CREATE TOPICAL Content
CREATE Important Content
Content Drives
Everything
Audience &
Relationships
It all comes DOWN to two things…
Playtime
Over!
SEO Tools
Google Analytics 1. Create an Account (http://www.google.com/analytics/)
2. Install (http://www.wikihow.com/Add-Google-Analytics-to-Blogger for blogger or http://wordpress.org/plugins/google-analytics-for-wordpress/ for wordpress)
3. Log in and Play – you won’t break anything!
Google Webmaster Tools 1. Create an Account (https://www.google.com/webmasters/
tools/)
2. Install (Automatically done for Blogger, use https://yoast.com/wordpress/plugins/seo/ for Wordpress)
3. Log in and Play – you won’t break anything!
Google Keyword Planner 1. Login to your Google Account (https://
adwords.google.com/KeywordPlanner)
2. Click ‘Search for New Keyword and Ad Group Ideas’
3. Start entering Keyword Ideas
Your ideas
Trends
Update search Your ideas
Monthly Searches
Change Ordering
Don’t try to be a hero
When you’re starting out
I want to rank for… “dog recipes”
Start with something easier…
“Recipes to help obese
dogs lose weight”
This is called “Long Tail”
Then move onto something more
competitive…
“Healthy dog recipes”
And then, eventually…
“dog recipes”
On Page Optimisation
Google Loves Content
WRITE For PEOPLE
1. Page title 2. URL
3. Header / Post Title
4. Content
5. More Content!
6. Internal Links
7. Alt Tag
8. Social Proof
Make your site LOOK GOOD
Don’t use too Many
Adverts
Make it EASY To Use
There is no Correct # Of Words!!
Let’s Talk SPIDERS
@ma$beswick
Google LOVES
LINKS
LINKS
Links = Votes
Votes = Rankings
Off site Optimisation
@ma$beswick
Get links from Authoritative
sites
Opensiteexplorer.org
Domain Authority 35+ with a Decent level of social engagement? Likely to be a great link.
The Aim is Referral Traffic
Do not
BuY Links
Avoid Penguins At all costs
So how Do I
Get Links?
Blog Directories (e.g. Technorati.com)
Guest posting
Editorial
Larger Content Pieces
(guides, infographics)
Speaking
Mattbeswick.co.uk Or
hiddenpixel.com J
Making Friends
Will getting Social Shares = Rankings?
At the moment, Probably not
Shareable content =
Linkable content
On page Things to Remember 1. Don’t underestimate the power of navigation
– think “Top Down”. 2. Whenever possible, link between your posts. 3. Set your site up for people 4. If you’re using wordpress, install a related
posts plugiN (http://wordpress.org/plugins/nrelate-related-content/)
OFF page Things to Remember 1. Getting links from other sites drives
rankings. 2. These need to be relevant and authoratitve –
“Will this link send me traffic?” 3. Don’t game Google – Penguin Will Get you.
There is Light at the
End of the tunnel
Questions?
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