May 15, 2015
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12AffiliateConference hashtag: #BlogHer12
The Professional – Advanced
Affiliate Marketing Programs as an Additional Revenue Stream
Robert Glazer, moderator
www.acceleration-partners.com @affiliatemgr
Alicia Navarrowww.skimlinks.com@alicianavarro
Keri Lyn Rennerwww.SheSaved.com@SheSaved
Nina Hellenyaccordingtonina.com@accordingtonina
Sally McGrawwww.alreadypretty.com @SallyMcGraw
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
What Is Affiliate Marketing
• Similar to an online franchise program, started in 1996 with Amazon (genesis of the cloud)
• Partnering with sites that have relevant traffic and users
• Cost Per Action (CPA)
• Almost all companies with $1M in sales have affiliate programs.
• There are thousands of companies with affiliate programs, ranging from big ones like Amazon.com and Best Buy to smaller niche retailers
• Consistently one of the lowest customer acquisition costs
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
The Landscape: Clear as Mud
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
Terms Explained
• Merchant (Advertiser): Retailer who wants to have affiliates in their program to advertise their products and services (i.e. Best Buy)
• Affiliate (Publisher): Website that advertises and sells on behalf of a business or the merchant (i.e. Mike’s Tech Reviews)
• Commission Level: Standard amount paid to affiliates on a sale or lead basis
• Cookie Period: Also known as returns days, it’s the time period where merchant will give credit (i.e. a commission) to the affiliate-referrer if the customer comes back to the site directly
• Data feed: A product catalog including images, descriptions, and direct links made available to affiliates so they can post products directly on their site
• EPC: Earnings per 100 clicks sent to merchant. It’s a scorecard that takes into account purchase price, commission level and return days
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
The Players
• Merchants (Advertisers)
• Affiliates (Publishers)
• Networks (Commission Junction, LinkShare, ShareASale, Google Affiliate Networks, etc.)
• Customers
• Affiliate Managers/Outsourced Program Managers (OPM)
• Tools (Skimlinks, PopShops, etc.)
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
Affiliate Network Role
• Act as the trusted intermediary, solve the 1-1 problem
• Handle all tracking, reporting, payments, 1099s, etc.
• Host all program creatives (banners, data feed, etc.) so that affiliates may easily choose components for their sites
• Opportunity to promote merchant program to a large pool of affiliates who are network members
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
Do-It-Yourself in-text monetization is hard & unoptimized; tools can be used to achieve higher yield & efficiency
10
Do-It-Yourself
Integrate with Affiliate Network
Install 1 line of code
Apply to merchant affiliate
programs
Create deep-link syntax
Hard code into site
Maintain links
Access multiple reporting interfaces
Optimize performance
Affiliate marketing tools
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
Technology solutions can help
you:1) monetize existing links & 2) create new links to drive purchases
11
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
High paying CPC deals with trusted brands
12
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: # BH12AffiliateConference hashtag: #BlogHer12
13
Wireless Network: BlogHerPassword (case sensitive, one word): lifewellsaid
Session hashtag: #BH12AffiliateConference hashtag: #BlogHer12
The Professional – Advanced
Affiliate Marketing Programs as an Additional Revenue Stream
Robert Glazer, moderator
www.acceleration-partners.com @affiliatemgr
Alicia Navarrowww.skimlinks.com@alicianavarro
Keri Lyn Rennerwww.SheSaved.com@SheSaved
Nina Hellenyaccordingtonina.com@accordingtonina
Sally McGrawwww.alreadypretty.com @SallyMcGraw