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Blogging for Impact: Agriculture and Ecosystems Blog
18

Blogging for Impact

Jun 24, 2015

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WLE’s blog, the Agriculture and Ecosystems Blog, has grown into a platform for discussion and networking among development professionals, academics and researchers on how we can feed a growing population without wrecking the planet. We encourage participation from our partners and organizations. Share your opinions, use the blog to spark debates and discussions, get your ideas and stories out to a wider audience!

Learn more about how blogs can be used to maximize impact and how to write a great blog post.
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Page 1: Blogging for Impact

Blogging for Impact:Agriculture and Ecosystems Blog

Page 2: Blogging for Impact

Why Blog?“A new paradigm of research communications has grown up – one that de-emphasizes the traditional journals route, and re-prioritizes faster, real-time academic communication in which blogs play a critical intermediate role.

They link to research reports and articles on the one hand, and they are linked to from Twitter, Facebook and Google+ news-streams and communities.

So in research terms blogging is quite simply, one of the most important things that an academic should be doing right now”

-London School of Economics Blog

Page 3: Blogging for Impact

Water Land and Ecosystem Vision:A world in which agriculture thrives within vibrant ecosystems, where communities have higher incomes, improved food security and the ability to continuously improve their lives

Page 4: Blogging for Impact

• Screen shot of WLE Blog

Page 5: Blogging for Impact

Blogs create a dialogue

Page 6: Blogging for Impact

AgEco Blog

• Discussion

• Knowledge sharing

• Partnership

engagement

Page 7: Blogging for Impact

Blog post on publication: “Scalar Disconnect” Paper Downloads

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Before Blog

680

After Blog

Page 8: Blogging for Impact

Why blog?

Page 9: Blogging for Impact

TestimonialsFrom Bloggers

3,479 people from 67 countries have visited my blog. The AgEco blog has brought in a lot of new voices that you would not have had in IWMI if you were just talking to yourself. The blog by Stephen Carr has had more than 800 views in just one week!

– Aditi Mukherji, ICIMOD

“If I put my research on the Agriculture and Ecosystems blog, I am contacted more often by people interested in my research”- IWMI India

From a commenter:

If I were not a professor here at ISU I would come and work for you - I just read the Ag and Ecosystems Blog you posted and went on to send it to students in my class on Resources of Developing Countries.

Page 10: Blogging for Impact

Creating a Community

WLE Partners

Local NGOs & research orgs

Universities

Ministries

Journalist/Media

Who: Writing workshops

Field visits

Blog Themed Months

Thru:

Page 11: Blogging for Impact

Theme Months• Past:

– Ecosystem Services– Landscapes

• This year:– Resilience (May)– Family Farming (June)– Rural/Urban Myths (Sept)– RRR (Oct)

• Suggest a theme!

Page 13: Blogging for Impact

How to write a good blog post

• 3 Main Points

• Introductory Paragraph

• Short sentences/paragraphs

• Evidence

• Limit scientific jargon

See our guidelines and tips online

Page 14: Blogging for Impact
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Exercise: Intro Paragraph

• Saturday March 22nd is World Water Day on Water and Energy

• Grand Ethiopian Renaissance Dam– 30% built– Huge potential environmental/social impact– Generate 6,000 megawatts of electricity– Majority of Ethiopians have no access to

electricity

Page 17: Blogging for Impact

Discussion

• When you visit a blog, what information are you looking for?

• How do you cope in areas with poor internet connectivity?

• What do you think about creating a section of our blog on Africa?

Page 18: Blogging for Impact

Contact Us

• Abby Waldorf, Agriculture and Ecosystems Blog Coordinator: [email protected]