Blogging for Business The Greenside Up Experience www.greensideup.ie/dees-vegetable-blog
Blogging for business - The Greenside Up Experience
Jan 13, 2015
As winner of Best Overall Blog of the Blog Awards Ireland 2013 plus best Eco/Green Blog, Best Outdoor Blog and Best Lifestyle Blog, Dee Sewell of Greenside Up shares her experience on why blogging is good for business
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Transcript
Blogging for Business
The Greenside Up Experience
www.greensideup.ie/dees-vegetable-blog
Blogging for Business
What is a blog
Why blog
What do you blog about
How to blog effectively
How to get traffic
Calls to Action
Where to get help
www.greensideup.ie
What is a Blog?
A blog is a page on your website
A blog is like an online diary that updates frequently.
Blogs can also be standalone websites
www.greensideup.ie
Why Blog?
Credibility
Trustworthiness
Adds value to my business & allows me to communicate with customers
Increase brand awareness
To drive more traffic to website & increase sales
To improve SEO
Blogs can be used to tell your customers what your product/service can do for you.
More PR & Media Attention
www.greensideup.ie
What do I blog about?
My area of business
Keep a note of any ideas
Have a focus – Sunday Snap
Guest posts and interviews
How to’s
10 ways to..
Blogging calendar
What’s popular but be different
Look at & read other blogs
www.greensideup.ie
How to Blog Effectively
Write good titles
Effective opening paragraphs
Add good images to posts
Spelling & grammar
Hyperlink
Use the keyword tool
Calls to action
www.greensideup.ie
A.I.D.A
Attract attention with a great title
Interest them in your topic
Desire – arouse desire for your product or service but
don’t give away all the information
Action – always end with a call to action
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How to get traffic
Use searched keywords
Use keyword analysis tool
Comment on other blogs and create a community
Share – Tweet, Facebook, LinkedIn etc.
Offer giveaways, contests
Be original, topic or slightly controversial
www.greensideup.ie
Calls to Action
Always ask your readers to do something
Like your Facebook page/visit Etsy/follow you
Ask them to share the post if they enjoyed it
Ask them to sign up for the newsletter
Ask a question inviting them to leave a comment in the box
Ask them to check out the product you’ve written about
www.greensideup.ie
Where to Get Help
Join the KLCK Bloggers Network – Meetings are held on the second Monday of each month in Kildare, Laois, Carlow and Kilkenny.
Visit www.weteachsocial.com
Visit www.spiderworking.com
www.greensideup.ie
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