Blogging For Business Success Jonnie Jensen Social Media & Internet Marketing Twitter @jonniejensen [email protected]http://tmandi.co.uk/blog Twitter.com/jonniejensen LinkedIn.com/in/jonniejensen For a copy of this presentation visit Linkedin.com/in/jonniejensen
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Blogging for Business: Dont Waste Your Time Do It Right - Jonnie jensen social media strategist trainer
Blogging offers huge benefits to your business. Whether a large or small company sharing your knowledge and experience can raise your profile and improve your search ranking. Google likes fresh topical content and so do your customers. A blog can be hard work, unless you start right. Follow these steps to getting started
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• Create content for audience • Publish it on your blog
Create Step 1
• Promote links to your blog content • Updates /replies • Discussions / in chats • Answers
• Create key influencer position NB: Shorten URL to measure clicks
Share Step 2
• Drives visits to website and blog • Have dialogue with your audience • Establish relationships • Generate sales NB: Monitor site analytics to see where visitors come from
Drive Traffic & Awareness Step 3
• Content is shared by audience • Awareness grows • Following grows • Influence and traffic increases
Audience Share Bonus
http://tmandi.co.uk/blog Twitter.com/jonniejensen
LinkedIn.com/in/jonniejensen
Getting Your Blog Read
• Share your articles at every stage of production – Create desire and anticipation
• Announce new posts via social media – Twitter, LinkedIn, Facebook
• Offer your blog as response to other blog posts
• Invite key influencers to comment
• Share excerpts and key findings
• Write guest articles for other blogs
• Submit your blog to aggregators and news sites – blogsearch.google.com/ping