Blogging, A Practical Guide

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9Blogging: A Practical Guide

Ciarán Norris: Director, Mindshare SocialMedia8

Mindshare SocialMedia8 – Our ServicesJu

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Social Media Tracking & Viral Tracking Services

Influencer Identification Research & Outreach

Natural Seeding & Social Media Optimization

Paid Seeding & Social Media Advertising

Viral Widgets & Content

Conversational & Buzz Tracking

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e3 Agenda

• What blog?

• How blog?

• Who blog?

• Twhatter?

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e5 What Is A Blog Exactly?

Somewhere For Silly Pictures Of Cats?

Blogs Are Simply Publishing ToolsBlogs Are Just Publishing Tools

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So forget about blogs and bloggers and blogging and focus on this - the cost

and difficulty of publishing absolutely anything, by anyone, into a global

medium, just got a whole lot lower.

And the effects of that increased pool of potential producers is going to be vast

Clay Shirky, 2004

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• How Should I Blog?

• Who Should I Blog Like?

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• There is no right or wrong way…

• No ‘too short’ or ‘too long’…

• A few tips though.

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3 Make Them SearchableJu

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“Mourning crowds converge on Vatican”

Damouns on flickr

“Pope dies”

jetalone on flickr

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3 Make Them EngagingJu

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The Finishing Touch

The Finishing Touch

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The Finishing Touch

The Finishing Touch

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MAKE THEM USEFUL

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MAKE THEM VARIED

MAKE THEM VARIED

MAKE THEM VARIED

MAKE THEM VARIED

MAKE THEM VARIED

MAKE THEM VARIED

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9 What Is Twitter?

It’s just like Facebook status updates, right?

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Twitter [is] the crack cocaine of communication right now

(addictive; likely to induce a certain amount of narcissism &

vertigo)

Comment: We Are Social blog

Twitter Is Just A Communications Tool

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7 Happy Blogging & TwitterJu

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HAPPY BLOGGING & TWEETING

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9 Questions?

Ciarán Norris

[email protected]

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