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11 advantagesof using a blog

for teaching


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Advantage # 1

Using a blog makes

learning independent

of time and place


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From teaching at a certaintime in a certain place


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To teaching anytime and anywhere

Source: http://frankcalberg.blogspot.com/


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Blogs and other asynchronous media give

learners time to reflect

Sourcedieberater.com: Die Kunst des Netzwerkens, p. 85.http://www.niace.org.uk/euroweaving/docs/The-Art-of-Networking-D.pdf

Blogs. Wikis.

Internet databases for

sharing slides, photos,and/or videos.

Other news sites.

Asynchronous media

Chat.

Phone conference.

Video conference.

Synchrononous media


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Advantage # 2

Using a blog makes

educationdemand oriented,

participant-centered


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From 1-way teaching


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And supply orientation


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To participation by everyone



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Bloggi

ng

Participation

Supply focus /curriculum focus Demand focus /real problem focus

One-wayteaching


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Demand focusReal problem focusSupply focus /curriculum focus

Participation

One-wayteaching


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education has been transformed from

a teacher-led class to astudent-centricexperienceaccentuated by self-learning;peer-to-peer teaching; rich, readilyavailable content; greater accessibility;and discovery-based learning.

Source: http://www.weforum.org/pdf/gitr/summary2007.pdf


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Some learners are self driven:

Strong desire to learn. Want to discover, act proactively,

take initiatives. Want to set own goals. Need freedom and individual

feedback.


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Other learners prefer 1-way-teachingand to be told what they must do

Problem / disadvantage # 1


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Supply orientation is still a part ofeducation culture at many schools.


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As everyone can participate ona blog, biased and/or inaccurate

information may occur.


Source: http://www.educause.edu/ir/library/pdf/ELI7006.pdf


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Advantage # 3

Using a blog

encourages learnersto be active throughout

the course period


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Sources:

- dieberater.com: Die Kunst des Netzwerkens, p. 84.http://www.niace.org.uk/euroweaving/docs/The-Art-of-Networking-D.pdf

- A Survival Kit for European Project Management.


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Workingintensity

Time

Continuous testing / assistance, e.g. using a blog

Final exam


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Working pressure

Performance

Frustration

Low selfconfidence

Fatigue

Unsatisfaction

Effectiveproblem solving

Creativeproblem solving

High selfconfidence

Satisfaction

Exhaustion

Irrationalproblem solving

Low self

confidence

Illness


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Lecture

Learners watch videosand/or listen to audios

Demonstration

Read

Learners talk about workingexperiences on a blog

Learners try outnew knowledge at work

Learners teach

Leasteffective

Most

effective


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Some learners are under heavy time

pressure Full time job besides school.

(own decision and/or external pressure). Other courses. Family.

Other private activities.

Problem / disadvantage


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Advantage # 4

Using a blog helps

learners improve their

writing competencies


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Participants get better atreflecting and expressing

reflections in writing


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Are social competencies beingsufficiently developed through

interactive and collaborativetechnologies, social media etc.?


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Advantage # 5

Using a blog

captures changes

in thinking


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Captures changesless clearly in apersons thinkingand ideas.

Captures changesin a personsthinking and ideas.

WikiBlog

Source: For more inspiration on the difference between blog and wiki, see for example

http://ferret.bemidjistate.edu/~morgan/cgi-bin/blogsAndWiki.pl?WikiAndBlog


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Advantage # 6

Using a bloginvites people to

collaborate


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One-to-one

TacitKnowledge

ExplicitKnowledge

Many-to-many


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Very collaborative

Participants createtogether. They canadd and edit to

content written byeach other.

Collaborative

For example, peoplecan ask and answerquestions to/from

each other.

WikiBlog

Source: For more inspiration on the difference between blog and wiki, see for example

http://ferret.bemidjistate.edu/~morgan/cgi-bin/blogsAndWiki.pl?WikiAndBlog


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Poll



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Web 2.0 tools are helping to

encourage interest in collaborationacross the organization and

helping us toexplore new anddifferent ways of collaborating.

SourceHow businesses are using web 2.0. A McKinsey Global Survey.http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913


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In individualistic cultures, some peopletend to guard knowledge, i.e. do not

share their knowledge.


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Fear of losing individual power.

Reason for not sharing knowledge


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Advantage # 7

Using a blog

makes education

more informal

UnexpectedDeliberate


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Chat withpeople

Example

Write what people doAsk / answer questions

Discuss topicsExample

Informaleducation

Dointernet search

Example

Prepare, do, watch,listen to presentations

Examples

Formal

education

Unexpectededucation

Deliberateeducation


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Work and learning are coming together

Source: http://www.jaycross.com/informal_book/nutshell.htm


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we know that most learning occursoutsideformal educational settings.

Sourcehttp://partners.becta.org.uk/upload-dir/downloads/page_documents/research/emerging_technologies08_chapter1.pdf


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Most learning in organizations is informal,yet the majority of learning dollars are spent

on formal courses. If organizations are goingto successfully transfer knowledge betweenemployees, they must tap into informallearning. One approach that has been usedsuccessfully isthe corporate blog.

Source:http://www.elearnmag.org/subpage.cfm?section=opinion&article=81-1


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Advantage # 8

Using a bloginvolves also

external people


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67% read blogs during work

Source:Maz/Bernet-study web 2.0, November 2007.Survey among 104 of the largest Swiss companies.

http://www.maz.ch/service/maz_bernet_studie_web20.pdf


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Blogs revolutionize

the communication

Source:Maz/Bernet-study web 2.0, November 2007.Survey among 104 of the largest Swiss companies.

http://www.maz.ch/service/maz_bernet_studie_web20.pdf

People working efficientlyHierarchical


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People working efficiently

and innovatively

Hierarchical

company

TopMgmt.

MiddleManagement

Operational

level


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Blogs are powerful because theythey allow millions of people to

easily publish and share their ideas,and millions more to read and

respond. Theyengagethe writerand reader in an open conversation,and are shifting the Internet paradigmas we know it.

Source: http://www.technorati.com/about/, May 14, 2008


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Examples ofblog

participants

CourseparticipantsTeache

r

Customers, manager, and work colleaguesof course participants

Otherteachers and

consultants

Schoolmanagement

The most valuable aspects today are


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The most valuable aspects today are

providing a means for customers to havea dialogue with us. This provides benefitsto both parties.

If we get something wrong, our customerslet us know very quickly and they expect toknow when we are going to address it.This rich dialogue alsobrings us ideas

and suggestionson future productdevelopments, which is extremely valuable.SourceHow businesses are using web 2.0. A McKinsey Global Survey.http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913


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Our success is based onallowing clients to participate

in the process.

SourceHow businesses are using web 2.0. A McKinsey Global Survey.http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913


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2/3 of all survey respondentsuse online tools toinvolve

their customersinproduct development

SourceHow Companies are marketing online. A McKinsey Global Survey. n = 410http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_companies_are_marketing_online_A_McKinsey_Global_Survey_2048


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Some education participants

are less open than others.

Extrovert


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PersonalityOpen

vs.

Closed

Conscientiousvs.

Not conscientious

Extrovert

vs.Introvert

Agreeablevs.

Disagreeable

Worryingvs.

Calm


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Source

Guadagno, R. E. et al. Who blogs? Personality predictors of blogging.Computers in Human Behaviour, 2007.

n = 89


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n = 278

Source

Guadagno, R. E. et al. Who blogs? Personality predictors of blogging.Computers in Human Behaviour, 2007.


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Prefers variety,doing what isnew.

Curious.

Imaginative.

Open Prefers routine,

doing what isknown.

Conforming.

Conventional.

Closed


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At some companies,education is isolatedfrom work.


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Education isisolated from work.

Education is a costthat should be

minimized.

Education is anormal part of work.

Company cultureB

Company cultureA


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Advantage # 9

Using a blog facilitatesthe use of images


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Students seem to be more at homewith images (icons, video, photos)

than text.

Sourcehttp://partners.becta.org.uk/upload-dir/downloads/page_documents/research/emerging_technologies08_chapter1.pdf


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Advantage # 10

Using a blogreduces costs

Example: Costs for exams


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Example: Costs for exams

Rooms. Paper.

Pencils/pens. Control.

Transportation.

Problem


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Problem

Fear for change among peoplepeople benefiting from the

current way of doing things.


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Advantage # 11

Using a blog encourages

people to continouslytry things out


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In a world that is constantly

changing, it is riskier toplan, control, and do little

than to continuously

try things out


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Build ajust try itculture- emphasize test and learn

instead of plan and execute

Source: Hamel, Gary: The Future of Management, p. 120.

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