Enhancing The Online Presence Of Animal Shelters An Introduction To MyShelterSite.com, Guide For Navigating Shelters Through Social Media
May 12, 2015
Enhancing The Online Presence Of Animal
Shelters
An Introduction To MyShelterSite.com, Guide For Navigating Shelters Through Social Media
What We’ll Be Covering
• About Rachael Ray Nutrish™
• Getting You Up & Running
• Extending Your Presence Online
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About Rachael Ray
• Chef, best selling author, dog lover and host of the Emmy-winning daytime television show Rachael Ray
• Believed that her dog Isaboo should eat as well as the rest of her family, but had a difficult time finding a food that combined both good taste and nutrition
• She began working with Ainsworth Pet Nutrish to create a super premium brand that was delicious, nutritious and also helped shelter animals…
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About Rachael Ray Nutrish™
• In July 2008, Rachael and Ainsworth Pet Nutrition launched Rachael Ray Nutrish™. The brand includes two varieties of all natural dog food with real meat as the first ingredient (Chicken and Veggies; Beef and Brown Rice). There are no by-products, fillers, artificial flavors or preservatives.
• Rachael Ray Nutrish™ is available almost everywhere you shop for pet food. The dog food line retails anywhere from $7.99 to $16.99, depending on package size and retailer.
• In the next few months, you’ll also see Just 6™ crunchy dog treats. Varieties include beef, chicken and lamb and all will be made with only six natural, simple ingredients.
• To learn more about Rachael Ray Nutrish™ you can visit www.nutrishforpets.com or follow us on Twitter handle @Nutrish. You can also receive a free sample by visiting www.switchtonutrish.com.
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About Rachael’s Rescue™
• Heartbroken by the thought of the millions of mistreated and abandoned animals taken in by shelters each year, Rachael started Rachael’s Rescue™.
• All of Rachael’s proceeds from the sale of Rachael Ray Nutrish™ go to Rachael’s Rescue™, which is dedicated to helping at-risk animals through adoption, medical care and educational programs, along with training and outreach initiatives. Donations specifically go to 501c3 no-kill animal shelters and organizations.
• The three main arms of Rachael’s Rescue™ :- Food donations- Monetary donations- New initiatives, i.e. Mutt Madness, MyShelterSite.com
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About Rachael’s Rescue™, Continued
• In 2008-2009, more than 65 tons of Rachael Ray Nutrish™ were donated to local shelters across the country via Rachael’s Rescue™.
• In November of 2009, Rachael surprised a New Jersey woman who converted an old barn into a shelter for distressed animals with $20,000 for shelter renovations, a tractor full of dog food, a dozen fleece blankets and cases of treats.
• Also last year, the brand launched the first year of “Mutt Madness,” a pet charity contest that offered charities with 501c3 status a chance to win $50,000. The second place winner won $25,000 and 64 other organizations received $1,000.
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How Else Can We Help?
• Approximately 3-4 million dogs and cats are adopted from shelters each year*
• A growing number of potential pet parents look online before deciding to adopt a pet
• Understandably, many shelters/rescues don’t have time/people/ resources to build a dynamic Web site
*Source: Humane Society of the United States
Introducing…MyShelterSite.com!
• A dynamic, user-friendly site to show your loveable friends & connect with your community
• Easy, Easy, Easy
• Absolutely FREE!
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How It Helps You
• Cost savings – money better spent elsewhere
• Community Activity - Includes adoptions, news, blog, donations, forms
• Fundraising – Pay pal integration for donors to contribute
• Social Media – integration to spread the word
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Let’s Get Started
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4 Easy Steps And You’re Off and Running
• Every site has its own web address (this and the original administrator can not be changed).
- For example, if you want your site to be at http://acme.mysheltersite.com you would enter acme in the field below.
• If you already have a shelter URL and would like that URL to point to your new MyShelterSite, just follow the directions located in Step 1.
Step 1: Creating Your Shelter Site
Step 2: Designing Your Site• Choose a site template that works for you. The Beagle option is for
shelters that concentrate mostly on adoptions. The Shih Tzu template is catered for shelters focused on news.
Adoption-first template News-first
template
Step 3: Upload Your Images
Upload your shelter logo here
Color-customize the
site in your shelter color
palette
• If you have logos / photos you want on the home page of the site, it is easy to upload them.
Step 4: Verify E-mail Address• You’re basically done – all that’s left to do is check your e-mail to verify your address
• Time to get started!
Extra Features That Are Easy to Use
• Easy to integrate social media, i.e. Casa Del Toro’s twitter feed• It can always change!• Google analytics• Designed with your needs in mind
- Miscellaneous page- Monetary donations- Mailing lists- Pet adoption grids- Custom wish lists
The Power Of Social MediaEnd Of Part 1:
MyShelterSite.comPart 2: Social Media Tutorial
Social Media Landscape!
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Making It Relevant
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• The right mix of social media tools can make the biggest impact for your shelter – help you connect and meet your goals!
- Google Alerts
Facebook• Key stats:
– It’s hugely popular – 400 MILLION users worldwide– Has multiple touch points – through individual profile pages, fan pages
(“Like”) and Groups
• Why Facebook:– It is a great social networking device. By creating a shelter profile, you
can inform interested parties of your latest news and events, etc. – If you want to spread the word about something coming up (event, new
animals available for adoption), post it on Facebook so people can re-post and further get the word out to their constituents too!
• Completing your Fan Page profile
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• Key stats:– Popular micro blogging tool – 105 million
accounts worldwide
– Say it for less: all Tweets in 140 characters (120, actually)
• Why Twitter:– Effective method to get your message out
and build relationships with influential folk via social media
– Stay in the conversation! Hashtag Tweets to follow topics and gain new followers #shelterdogs
• Tweeting etiquette
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@Nutrish• @Nutrish talks about dogs
and pet news
• @Nutrish wants to hear from you!
• Follow us – we’ll follow back and give you a #WoofWednesday or a #FollowFriday shout out!
• While you’re at it…we recommend following @RealPawPawty and @BlogPaws too
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Google Alerts
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