"Blockchain & Big Data", Trent MConaghy, Founder & CTO at ascribe GmbH

Blockchain & Big DataTrent McConaghy, CTO

[email protected]

doge(wow.)

When you share your stuff on the net, do you know where it goes?

When you share your stuff on the net,now you know where it goes.

But do you how it spreads?

Oct 2014. ≈0 copies

techpowerup.com ≈400 copies

sc2tv.ru

Now. ≈2200 copies

taringa.net shentucao.com

What does this have to do withBig Data or Blockchains?

Let’s start at the

Jonathan Monaghan Escape Pod

2015, 3 editions

How do you collect digital

art?

Jonathan Monaghan Escape Pod

2015, 3 editions

How do you collect digital

art?

?

http://www.theverge.com/2013/10/17/4844814/would-you-pay-2000-for-a-gif

"the question of ownership

[of digital art]

… is still unsolved

... the elephant in the room”

-the Verge, 2013

We asked: Can you own digital art,

the way you own Bitcoin?

Blockchain 101

A blockchain is a spreadsheet in the sky, in which: • anyone can add to it, • and it gets auto-synced, • nothing can be deleted, and • it’s public

The Bitcoin blockchain is a spreadsheet where you can buy and sell e-money called “Bitcoin”.

• Easy legals via terms of service: “I claim copyright rights” (creator) and “I transfer [beneficial-use] copyright rights” (sale). • Copyright in a box!

• Secure legals by time-stamping evidence of ownership actions onto a blockchain. • Special “SPOOL” protocol for ownership:

unique editions, consign, loan .. • Time-stamp = evidence for court in case of

ownership dispute (thank you Silk Road!)

Q: Can you own digital art the way you own Bitcoin? A: Yes! Via framework of easy, secure legals

ascribed digital art at world-class gallery

(bitforms NYC)

Jonathan Monaghan Escape Pod

2015, 3 editions ID:

1P1EumqcJoxMMGf79WwdkFn7uCRBeNaCR8http://ascri.be/1KfMJt0

Cryptographic Certificate of Authenticity

152-year old art museum MAK Vienna bought

ascribed digital art to its collection

http://ascri.be/1datNRs

We asked: does this generalize?Can it solve other problems?

Creators register content via ascribe, then license it to

ikonoTV (300M TV viewers, 100K+ app

users, top app)

Q: Does this generalize? A: Yes

Creative Commons FR

With CC licenses of course!

Case study: film & TV trust network 1/2

Discover, consume content

Your TV & Film

content

Intake content

Others’ content

1

Broadcast TV

PC internetCable TV

Retail (eg DVD rental)

Mobile internet

Others’ content

2

Others’ content

3

Case study: film & TV trust network 2/2

ascribe licensing API

Discover, consume content

ascribe registration API

Your TV & Film

content

Intake content

Others’ content

1

Broadcast TV

PC internetCable TV

Retail (eg DVD rental)

Mobile internet

Others’ content

2

Others’ content

3

blockchain

France

Q: Does this generalize? A: Yes

BUT…

“my conclusion is that whatever you put on the internet you lose it. Maybe keep the rights, but lose the power over it.”

-user on Shapeways blog

http://www.shapeways.com/blog/archives/19789-copyright-3d-printing-and-you-what-does-it-all-mean.html

“my conclusion is that whatever you put on the internet you lose it. Maybe keep the rights, but lose the power over it.”

-user on Shapeways blog

http://www.shapeways.com/blog/archives/19789-copyright-3d-printing-and-you-what-does-it-all-mean.html

Creators were apprehensive about sharing on the net

Where’s my stuff?

A new framework…

Where’s my stuff?

Easy, secure legals

Where’s my stuff?

Easy, secure legals

Lock it

down?

Where’s my stuff?

Easy, secure legals

Lock it

down?

Where’s my stuff?

Easy, secure legals

Visibility?

We asked: why not crawl the web? It’s not that big…

Visibility: How

• Crawl the web (220 Tb text) • Index each image, 3d design etc found

(10G+ images) with a special machine learning feature vector, indexable in DB

• Cast any input search as a DB-lookup problem to filter to highest-likelihood images. Follow with more detailed filtering

• Look backwards in time too, for copies-vs-time

knowyour meme.com

quick meme .co

m

Where’s my stuff?

Easy, secure legals

Visibility

REST API

REST API interfaceFor content providers, and marketplaces of digital goods (art, photography, 3d, ..)

WEB APP

Webapp interface

For individual creators (artists, graphic designers, photographers, writers, ..) who want to register, consign, and archive their work directly. E.g. securely submit content to big distributors

Where’s my stuff?

Easy, secure legalsVisibility

Conclusion

Big data & blockchains are key to building an ownership layer for the internet.

ascribe.iowhereonthe.net