Blizzard by Matt Nguyen

B L I Z Z A R D E N T E RTA I N M E N T

M A T T N G U Y E N

F I N A N C I A L S

• NASDAQ : ATVI (2016)

• $28.12 / share

• $20.56B Market Cap

• Blizzard Entertainment (2014)

• $1.720B Net Revenue

• $756M Operating Income

H I S T O R Y

1991Silicon & Synapse was founded by

Michael Morhaime, Allen Adham, and Frank Pearce

1993Name changed

to Chaos Studios

1994Name changed

to Blizzard Entertainment + Acquired by Davidson

& Associates

1998Ownership changes to

Vivendi Games

2008 Vivendi and Activision

merge to become Activision Blizzard

W H AT ’ S H O T ?

• Overwatch

• Newest franchise in 17 years

• Over 7 million players signed up for closed beta

S E C R E T S A U C E

• The main three franchises (Warcraft, Diablo, Starcraft)

• Customer loyalty

• Long-lasting games

C O M P E T I T O R S

F U T U R E

• It will stay successful

• Catering to both “casual” and “hardcore” gamers

• Investment into eSports

Questions?