Blink case studies

The Client: Tnuva – the largest dairy products manufacturer in Israel. Creating an activity to promote the “White Chef” Tnuva culinary brand.

The Brief: Increasing “White Chef” website traffic.

The Solution – Phase 1: Creating an app especially for white chef’s recipes. We Created a multi platform app (web, mobile and Facebook), enabling to enter data such as: desired preparation time, difficulty level, preferred category and receiving recommendations for relevant recipes and links to various recipes on “White Chef” website.

Digital Data

Engaged Users

Reach

Buzz

Monthly average users

152,250

2,772,483

53,850

100,000

The Solution – Phase 2: Creating a recipe platform using Roojoom - an online content marketing tool.

We created an app allowing our customers to search for specific recipe books (built with 200 Roojooms) based on the food type and difficulty level of the recipe.

The app became a quality digital asset that is organically promoted in search engines and driving more traffic.

Digital Data

Page views increased by

Engaged Users

Average time spent

300%

139,826

8 min

The Client: YesTV– Israel’s biggest broadcaster via satellite.

The Brief: Launching the new season of the successful series “Game of Thrones”, and generating Buzz related to the broadcast of the series by YesTV.

The Solution: Developing an app that enables users to create viral memes, including series’ familiar pictures , in addition to a personal note related to it.

Digital Data

Local websites and newspapers wrote positive articles about our app.

Furthermore, international articles were published referring to our App, among others by the successful blog “allfacebook”.

Generated mems

Shares

Reach

350

3,200

500,000

The Client: Haaretz is Israel's leading daily newspaper and online newspaper reporting real-time news.

The Brief: To position Haaretz as a primary news platform during elections time in Israel.

The Solution: Creating a multi platform app (web, mobile, Facebook). The “Dream Government” app invited our online users to create and share their potential dream team of government. This activity became viral, and over 20,000 governments were created and shared by online users.

Digital Data

App Users

Reach

Shares

Number of governments

created by online users

72,789

566,921

5,411

21,777

The Client: “Yolo” – a new dairy milk chocolate treat, that is made out of real chocolate.

The Brief: In order to promote the new "Yolo” product, We created a Facebook page to attract the chocolate lovers, and an activity to create a buzz throughout the web, using Online Influencers.

The Solution: Sending a special shipment of the product to 150 strong online influencers. The shipment included a locked “Yolo”, in a see-through box, with a lock and no code to open it. The online influencers were asked to upload a photo of the locked product to their facebook and Instagram accounts and hashtagit #Unlockyolo.

Digital Data We reached over 3.5 million people, and had 150,000 engaged users.

After the buzz we created, we noticed a large demand of online users to taste “Yolo”, and jealousy of those who received a delivery.

People who did not receive the product, uploaded funny MEME’s of other products locked.

Thanks!