BlackBaud

A Clear ViewAltru™

The most comprehensive and effective single solution for managing your arts and cultural organization

800.443.9441

[email protected]

www.blackbaud.com

2000 Daniel Island Drive | Charleston, SC 29492

About BlackbaudBlackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them

to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately

24,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School,

Lincoln Center, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the

WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship

management, financial management, website management, direct marketing, education administration, ticketing, business

intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering

with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide.

Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the

United Kingdom. For more information, visit www.blackbaud.com.

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Revolutionary.

That’s the only way to describe Blackbaud’s Altru™ solution. It’s 30 years of nonprofit

experience rolled into a new revolutionary platform for arts and cultural organizations.

This groundbreaking technology allows everyone to gain a clear view of your entire arts

and cultural organization. It’s simply a better, more efficient way to cultivate supporters, sell

and schedule programs, manage your earned and contributed revenue, and keep everyone

focused on the mission.

Why? Because we listened to you and built a solution that puts an end to your biggest

obstacles. When everyone’s working from the same page, your organization can

reach its full potential.

No more struggling to purposefully engage, cultivate, and communicate with your audiences.

No more wasted time and money on never-ending IT issues. And no more inefficiency and

redundancy that comes with departmental silos.

Get the clear, 360-degree view of your entire organization you need to better deliver on

your mission.

Altru. A clear view.

“Museums of all types and sizes — from aquariums and historic sites to art museums and zoos — are always searching for more efficient ways to do business, particularly in this economic climate. As AAM continually strives to advocate on behalf of the field and provide outstanding service to our members, we applaud Blackbaud for its Corporate Affinity Partnership and for providing this new solution at a discount to AAM members.”

— Ford W. Bell President

American Association of Museums

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With Altru, your general admissions arts and cultural organization can:

• Gain a clear, 360-degree view of your organization, data, supporters,

and audiences, right at your fingertips.

• Boost efficiency to focus on your mission — not on administrative tasks.

• Engage and cultivate audiences and supporters more consistently

and efficiently across multiple departments.

• Streamline your external and internal communication efforts.

• Reduce IT costs and create organizational efficiency with our state-of-the-art,

web-based, SaaS (Software as a Service) platform.

Altru gives you:

• The ability to engage, incent, appeal, and sell through seamless

online and offline avenues

• Information that’s viewable by defined user roles and prescriptive best

practices that allow staff to see only what’s relevant for their roles

• A single constituent record that shows all activities, communications, and

revenue transactions

• One calendar view of all key organizational and functional activities

• One online shopping cart for your customers’ convenience

• Embedded role-based training and help that’s easily accessible

within the solution

Introducing AltruThe most comprehensive and effective single solution for managing your entire arts and cultural organization

“The Association of Children’s Museums (ACM) is pleased to announce that Altru, powered by Blackbaud, is now part of the ACM Affinity Partnership Program, which brokers high-quality products or services at a discount for members. As an Affinity Partner, Altru offers what our members have been asking for: a unified museum management solution that is priced affordably for most organizational types and sizes.”

— Janet Rice ElmanExecutive Director

Association of Children’s Museums

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Gain a clear, 360-degree view of your organization, data, supporters, and audiences, right at your fingertips.

• At any time, view a current global snapshot of your organization —

as well as information to support a strategic vision for future growth.

• Successfully manage your organization with unified functionality for memberships,

fundraising, ticketing, marketing, merchandising, and more.

• More effectively manage your resources — including staff, volunteers, and facilities —

with a centralized calendar and other tools.

• Identify trends to inform forecasts of future performance; predict and respond to

seasonality; even out cash flow during the year and take action to make better

business decisions with robust reporting tools.

• Monitor multiple income streams to ensure profitability and drive better

investment decisions.

“Altru is intuitive technology that allows staff to work more efficiently, communicate better, and get a global view of our organization, which allowsus to know and serve our patrons better.”

—Russell Daws,Executive Director,

Tallahassee Museum

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Boost efficiency to focus on your mission — not administrative tasks.

• Eliminate silos, allowing all departments to work together and communicate easily.

• Enable staff to spend less time on non-value-added and redundant activities —

such as synchronizing data across disparate systems — and spend

more time on your organization’s mission.

• Drive an increased return on all your organization’s assets, such as collections,

buildings, and staff, with efficient booking for group sales and scheduling through

a centralized calendar.

• Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups.

• Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory.

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments.

• View a single, holistic constituent record for each individual connected

to your organization.

• Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations.

• Serve and steward members and guests to increase retention, visitation, and

acquisition. Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members, supporters, and major donors.

• Update staff with relevant and easily understood reports, giving them the information

they need to make course corrections in communications, pricing, or selling.

“The American Public Gardens Association is committed to raising the professionalism of our member gardens. In today’s uncertain economic climate, we know that our members need a competitive edge in all areas of their business, as well as the ability to streamline their operations. Therefore, APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardens.”

— Daniel J. StarkExecutive Director

American Public Gardens Association

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Streamline your external and internal communication efforts.

• Drive an increased rate of return on marketing efforts and lower costs through

personalized, targeted communications while tracking the success of various

marketing tactics.

• Segment your marketing messages based on your audiences’ profiles.

• Create tailored appeals and thank-you messages for donors of all levels.

• Market programs and exhibits to members with appropriate, timely campaigns to

drive program sales, donations, and membership renewals.

• Improve internal communications among your leaders, staff, and volunteers.

• Use your existing, branded website to engage more audiences by enabling

online donations, membership acquisitions, discounts, ticket purchases, and

event registrations.

Reduce IT costs and create organizational efficiency with our state-of-the-art, web-based, SaaS platform.

• Leverage Blackbaud’s secure hosting center and IT infrastructure.

• View instructional videos embedded in the technology without interrupting your work.

• Enjoy access to award-winning live support from Blackbaud experts.

• Create and manage system views and access for your staff with security based on

each user’s roles or permissions.

• Monitor user activity, which is tracked in the audit tables, for further analysis

and reporting.

• Access your database remotely via HTTPS/VPN through Blackbaud’s secure servers.

“I chose Altru for its single source of information, which will advance operational practices and enrich strategic fiscal decision-making. It will force a common style — it’s a good thing.”

— Angela MackExecutive Director

Gibbes Museum of Art

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Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

• One constituent record with relationships noted

• Constituent home page with transaction/activity summary

• Drill down for details of giving, purchases, and communications

• Immediate record updates and status changes

• Permission-based access to information according to roles

Membership Program Management

• Fast track membership processing

• Online membership sales, renewals, upgrades, and gift memberships

• Membership programs, including renewals, with benefits and card printing

Public Program Sales/ Ticketing Management

• Advance, online, and walk-up sales

• Membership sales, renewals, and discounts at Admissions

• Pre-registered event and group check-ins at Admissions

• Touchscreen interface

• Limited capacity/timed events management

• Attendance per event/time period reports

Group Sales/ Facility Rentals Management

• Reservation status and order balance tracking

• Group itineraries, variable-level pricing, and discounts

• Document attendance by group types

• Contract and multiple payment processing for reservations

• Volunteer, staff, and resource assignments for group events

Reporting

• Dashboards for easy view of progress and activity levels

• Industry-driven key performance indicators (KPIs)

• Audit trail for record changes

• Account tracking by general ledger code

• Automatic general ledger posts in existing financial system

Resource/ Volunteer Management

• Management of consumables, space, and equipment

• Staff and volunteer assignments

• A consolidated calendar view

• Permission-based access to information according to roles

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Category Solution Functionality and Benefits

Marketing/ Communications Management

• Mail and email communications and response-tracking

• Visitor survey during sales process

• Segmentation

Fundraising Management

• One donor constituent record with revenue history, communications, and acknowledgements

• Constituent segmentation based on donor giving patterns

• Online donations

• Annual fund workflow and appeals response-tracking

• Appeal/acknowledgement mailings and pledge reminders

Special Events Management

• Comprehensive event management, including registrations, guest lists, and payments

• Event check-in and payment processing at Admissions, as well as in advance

• Event activity (task assignments and progress)

Online Management

• One shopping cart for tickets, donations, and membership sales

• Email campaign creation and execution

• Online membership discounts

Merchandise Sales Management

• Set up and sell merchandise through Admissions and/or store

• Inventory adjustments to amount on hand following sales

• Apply membership benefits and view activity on constituent records

• Manage pricing, discounts, refunds, taxes, and fees

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Turn to Altru for answers to these questions and more:We only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient. Right now, we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require. How can

we improve this process?

Altru pulls all the data from every department across your organization together, giving you a

single view of critical information, and it allows you to easily and quickly produce the reports

your stakeholders need.

What’s the most effective and efficient way to communicate with all of our different

types of audiences? Who are our most loyal constituents? How can we obtain more

contributed income?

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized, targeted communications.

Are our activities profitable? Where should we invest across our various revenue

streams? How can we project what’s coming?

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision.

How can I maximize revenue from our capital assets? What’s our capacity to deliver?

How do we do more with less?

Altru helps drive an increased return on organizational assets through accurate scheduling

of space, equipment, staff, and volunteers, as well as managing any applicable payments for

these resources.

How can we become more proactive with forecasting and perform “what-if” analysis

using historic data as the basis?

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance.

© November 2010, Blackbaud, Inc.

This material is for informational purposes only. The information contained in this document represents

the current view of Blackbaud, Inc. on the items discussed as of the date of this publication, and could be subject to change.

© November 2010 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E [email protected] W www.blackbaud.com