Presented by Scott Elliott Delivering local content direct to local audiences online.
Jun 30, 2015
Presented by Scott Elliott
Delivering local content direct to
local audiences online.
ON TARGET
The Sites - BCLocalNews.com- Web Papers- BCClassified.com- UsedEverywhere.com- Flyerland
Agenda About Me
The Stuff
We’re a hit
The Demo
Fast Facts
The Numbers
The Value
ON TARGET
Facilitating digital strategies for National and Regional companies and their agencies.
About Me
National Online Account Manager
Dedicated to online advertising.
Direct contact with the design, development, and ad trafficking teams.
Direct contact with 75 BC Publications and their web editors.
Access to a further 80 publications in Alberta and Washington.
Add me!
LinkedIn: elliottscott
Twitter: scott_adsonline
Enjoys holding hands, Long walks on the beach, etc., etc.
ON TARGET
The Value of Black Press
Providing award-winning journalism to over 80 B.C. communities in print and 24/7 online.
Largest locally embedded news contingent in Western Canada.
We use best-of-breed tools. Web ads are served with DoubleClick, and our audience is tracked using Omniture.
All content is produced and updated by our deeply connected local newsroom using a web-first strategy.
Our websites are professionally managed by a core team of experienced New Media experts.
All online advertising accounts are professionally managed by a dedicated online marketing specialist.
Multiple niche sites – free and paid classifieds, real estate, getaways, flyers, coupons, videos, directories, employments, and renovation.National Partnership with Metroland and their online portal Flyerland.ca
ON TARGET
2.4 Average Visits per Visitor
Fast Facts
1,000,000+ Unique Visitors/Month (RON)
3.3 Average Minutes per Visit
7 Total Pages Viewed on Average
4,500,000+ Page Views/Month (RON)
Average user between 25 to 54 years old
Average income $40K - $59,999
ON TARGET
We cover B.C.
LOWER MAINLAND
Abbotsford NewsAgassiz ObserverAldergrove StarBowen Island UndercurrentBurnaby News LeaderChilliwack ProgressCloverdale ReporterHope StandardIndulge MagazineLangley TimesMaple Ridge NewsMetroValley ClassifiedsMission City RecordNew Local HomeNew Westminster News LeaderNorth Shore OutlookPeace Arch NewsRichmond ReviewSouth Delta LeaderSurrey North Delta LeaderThe Tri-City NewsWestEnder
BC INTERIOR NORTH & SOUTH
100 Mile House Free PressArrow Lakes NewsAshcroft Cache Creek JournalBarriere Star JournalBurns Lake Lakes District NewsCaledonia CourierCastlegar NewsClearwater TimesGolden StarGrapes to WineHouston TodayInvermere Valley EchoKamloops This WeekKelowna Capital NewsKeremeos ReviewKitimat Northern SentinelKootenay News AdvertiserKootenay WomanLake Country CalendarLakeshore NewsMerritt HeraldNelson StarOkanagan Falls ReviewPenticton Western NewsPrince George Free PressQuesnel Cariboo ObserverRevelstoke Times ReviewSalmon Arm ObserverSicamous Eagle Valley NewsSimilkameen SpotlightSmithers Interior NewsSummerland ReviewTerrace StandardThe Northern ViewTrail-Rossland NewsVanderhoof Omineca ExpressVernon Morning StarWilliams Lake TribuneWine Trails
VANCOUVER ISLAND
Alberni Valley NewsCampbell River MirrorComox Valley RecordCowichan News Leader PictorialGoldstream News GazetteGulf Islands DriftwoodLadysmith ChronicleLake Cowichan GazetteMonday MagazineNanaimo News BulletinNorth Island GazetteNorth Island MidWeekOak Bay NewsParksville Qualicum Beach NewsPeninsula News ReviewSaanich NewsSooke News MirrorVictoria NewsWhere Magazine
SPECIALTY WEB SITES
BCLocalNews.comBCClassified.com Flyerland.comUsedEverywhere.com BCJobNetwork.comBCLocalHomes.comNewLocalHomes.comBCDailyBuzz.comGetawayBC.comBCLocalBiz.com
More coming soon…
ON TARGET
BCLocalNews.comBCLocalNews.com
Only BC News Video content Community calendar User generated content Question of the week Twitter feed Comics, Puzzles, and more!
The Sites
ON TARGET
Web PapersWeb Papers
“Web First” policy Local news Video content Community calendar User generated content Question of the week Twitter feed Comics, Puzzles, and more!
The Sites
ON TARGET
BCClassified.comBCClassified.com
All classified ad’s go online Advertised in all papers High page view ratio Viewers are looking to buy Target by region, paper and/or category
The Sites
ON TARGET
UsedEverywhereUsedEverywhere
Largest Canadian owned Free Classified Avg 9.5 minutes per visit 6 visits per unique user per month. Advertise by location and/or theme.
The Sites
ON TARGET
FlyerlandFlyerland
Flyers, Brochures, etc.Deals & Feature DealsCouponsBanner, Skyscrapper & BoxProv/National clients are included in Ads/Promos/PR
The Sites
ON TARGET
Flyerland Testimonials“[We are] running in the products section and since they have added a Catalogue/Flyer the page views and sales have almost tripled compared to the month of May and we are only half way through June!”-Sony Canada
Flyerland.ca is a great way for us to have increased exposure for our flyers. Flyerland continues to do a superior job managing our flyers and insuring that the correct version is served up to our customers. We have seen substantial growth in traffic viewing of our flyers with Flyerland.ca and look forward to growing this partnership.- Wal-mart Canada
“Flyerland.ca has provided us with a great service for the last two years. Not only is this a great advertising venue for retailers, but Flyerland.ca continually promotes the site in order to attract new Customers to our flyers. The site is professional looking and is very creditable due to the participation by so many well known companies – but most importantly, the site is extremely user-friendly for new and existing Customers!” -National Sport
ON TARGET
We’re a hit
We use Omniture to monitor our anaytics and Doubleclick to display and monitor our advertisements.
UsedEverywhere and Flyerland use different software and provide us with analytics on a monthly basis or by request.
More then 4 Million
views a month! Not including Flyerland or Used.
Web Site Uniques Visits Views
BCLocalNews.com 122,425 134,251 311,266
BCClassifieds.com 93,927 133,340 1,130,424
UsedEverywhere.com
1,788,700 52,438,780
Flyerland.com 73,057 473,902
Other Specialties 47,147 78,634 234,252
BC North & Central
140,177 199,035 693,740
BC South 133,511 174,924 535,676
Vancouver Island 168,058 215,086 730,845
Lower Mainland 248,718 317,387 1,007,254
April 2010
ON TARGET
Even an unclicked (but viewed) ad can play an important role in promoting your company. A well-designed ad will catch a viewer’s eye and promote brand recognition and brand loyalty.
The Value of CPM
The Black Press network provides naturally targeted and highly desirable audiences/leads.
CPM-based advertising would be more suited for your company or client if your desired keywords are very popular and expensive.
Do you know where ad is being placed? Our content is brand safe. We don’t sensationalize our news. We only publish news that is locally relevant and oriented.
You get what you pay for - invest in quality content, desirable audiences, and valuable leads.
A Cost-Effective Alternative To CPC
Source: http://www.allbusiness.com/marketing/advertising-internet-advertising/2646-1.html
ON TARGET
The Numbers
50,000 Impressions at $15 = $750
500,000 Impressions at $15 = $7500 - 15% Discount = $6375
1,000,000 Impressions at $15 = $15,000 - 25% Discount = $12,750
Ad File Type Banner/Skyscrapper
Box Button (static)
Animated GIF $15.00 $20.00* $12.00*
Flash Ad $22.00 $27.00
Expandable Ad $28.00 $32.00
CPM - Min 50,000 Imp.
*n/a on BC Classified
ON TARGET
Award winning newsrooms. Web first strategy.
Things to remember
Located in more then 80 B.C. communities.
“Flyerland.ca is a great way for us to have increased exposure for our flyers.”
1,000,000+ Unique Visitors/Month (RON)
The Black Press network provides naturally targeted and highly desirable audiences/leads.
Brand safe, locally relevant and oriented content.