Black Hat Reputation Management - Pubcon Hawaii 2012 - Dwight Zahringer

BlackhatReputationManagementPrecautionary measures to keep you safe.

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disclaimernotes




blackhatthinkingIf I was a Black Hat online marketer, there are many ways I would source out or perform different techniques to help “modify” your rankings, persona and brand image online.




ipproxyfun

• Become anonymous

• IP masking

• Proxy servers

• Throw-away domains, free accounts

• Third-party use (think Eastern Europe and Middle East regions)

I shall never leave breadcrumbs and feed the wolves…

If I were a black hat…..




playmoney

• Set up offshore accounts

• International prepaid cell phone

• Prepaid Credit/Debit cards

• Cash

• Trade of services, items

• Friends in other countries can take a rip for transacting

• Get creative

Tony Soprano always liked fat, white envelopes…





wwmcd?

• Get in the mindset of your competition. Write down what they would want to be perceived.How would you counteract this?

• Individual or corporation?

• What are my goals?

• Where do I start? What are the weakest points?

• Look hard and create a game plan.

What would my competition do, or where would they be?





researchthem

• Get public records (home, property, foreclosure, bankruptcy)

• Learn the trust, alias, maiden names

• Private Investigator

• High School and College

• Craigslist, Facebook help

• Do they love Cabo, or Comic books? Know!

• The Turk, Offshore is very affordable…

If it is public record, I want a copy…





researchthem

• You would be amazed what public records can show: taxes, property, bankruptcy, liens, lawsuits, legal decisions and more! – oh the humanity!

• SS# = Background Check – Not hard to get your SS#

• Where you lived, family, employment, liens and judgments, drivers licenses, registered vehicles, violations, rent vs. own, who owns the rentals, businesses, alias names – so many leads to follow and exploit!

• Credit report – OMG, fun stuff here!

Three reports that are wonderful…





researchthem

• Website – view source, comments and third party interesting inclusions, tools and stolen snippets, analytics code

• Version of software(s) used – are there vulnerable holes?

• Robots.txt – can expose hidden directories (CEO’s family pictures, software used, *where to hack*)

• Misspellings of a name in search

• Family members – bait and look for answers

Look for breadcrumbs…





researchthem

• Hacking for hire

• Email accounts, free sites

• Cell phone, text messages

• Financial, accounts

• In to a computer / laptop / phone

• The sense of invisibility seems to free people to engage in behavior they never would have before online….

Have friends all over the world…





becareful

• 1-27-2012, Kuwati billionaire Bassam Alghanim hired Chinese hackers to uncover information from his brother’s email accounts

• Cost him $400

• Now in pending investigation over family fortune

• Technology section coverage on WSJ

Some press is not good press for you, or them…





becareful

• 1-2012, Utica, MI man charged with Cyber Bullying against cop who gave him a ticket

• Created fake FB account

• Followed many of the cop’s friends

• Posted dumb, insulting comments

• Prosecuted on two felonies, awaiting sentencing

• Computer crime – 2 years

• Unlawful posting messages – 2 years

Some aggravation is just not worth the time…





gatherassets

• Review their existing accounts

• Image search, videos, public records, Robots.txt

• Gather and sort; Notice patterns

• Hiretohack.com

• Manipulate!

Images, video, quotes, foreclosure and more!





createnewassets

• Modify images

• Scan documents

• Re-edit video

• Prep for release…tell a story

Learn or know someone with a creative eye….





registeraccounts• Get the accounts they didn’t, or a similar name

• Google, Yahoo, Bing, FB, Twitter, Wordpress, Typepad, Blogger, LinkedIn, Tumblr, Flickr, Scribd, Flavors.me, Dooid, Realme, FastCompany, Gather, DocStoc, Focus, Netvids, Zerp, Identyme, Partnerup, Worky, Weebly, Follr.me, Posterous, Visible.me, Soup.io, Connectture, Plaxo, About.me, Multiply, Ziggs, Sing, Vladeo, VisualVC, BigSight and hundreds more…

• Know their friends, connections – copy them on new accounts - make friends

• The Turk, Offshore is very affordable…

Claim the space- err, the ones they didn’t….





fullfatprofiles

• Make them look good & professional

• Make them full, complete

• Auto-post as much as possible

• Take 30-90 days to build out profile & age

• Put lipstick, foundation, eye liner, blush and mascara on a pig

I’d never invest in a $50 suit….





free&lowcostblogs

• Go free first

• Specific articles and information

• Content is king

• Links are queen

• People love images

• People love controversy

• People read and believe

• Get active!

• SEO India $5 PR 2,3,4 Links

“Free” authority sites give authority….





promotethem

• Press release

• Article marketing

• AdWords

• Paid Tweets

• FB Ads

• Buy text links

• Social, Fiverr

• Image submission

• SEO India $5 PR 2,3,4 Links

Your friends will love the new publicity!





promotethemmore

• Forum links

• xRumer, Professional-Submitter.com, SENukeX

• BuySellLinks.com

• Link Wheels

• Paid blog posting

• Offshore links (India, China, Russia, Turkey)

• Social votes, Fiverr, etc.

• Buy locked footer sponsorships of WP Templates

Get Links, links and more links!





reallyreallypromote

• Craigslist – post as them and solicit services, links, likes, etc.

• Post in forums on how you “tricked the search engines”

• Twitter automation of followers, posting

• Sell your “advice/product” info guide on Ebay (“How to trick Google!)

• Post freelance projects to build links to your sites

• Crowdsourcing can be beneficial for links and exposure, opinion

Dig deep, get creative over the long haul….



otherpromotions• Reddit accounts, posts and “up-votes” can be bought

• Don’t always promote back to your fake sites, have some links with creative “offers or links” point over to the real sites, too!

• Fill their forms with requests for service, request catalogs, etc.

• Give stuff away for free – point over to real site for more info

• Follow and engage users on their SM accounts with new, redirected info

• Highlight the new home, car or celebration they just had

You can never get enough links….



ohjuststoppleaseThis can be very ugly and embarrassing….


• Even if not true, it’s in head of your audience

• Consider business / reputation lost or tarnished

• Litigation can be very hard and costly

• Your time – it’s worth something

• Ounce of prevention is worth a pound of cure

claimyournames


knowproblems


monitor&manage


BlackhatReputationManagement

Thanks for listening!

[email protected] 248-582-9210

Black Hat Reputation Management - Pubcon Hawaii 2012 - Dwight Zahringer

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