Wireless Mobility with BlackBerry
Wireless Mobility with BlackBerry
What’s in it for me?
• The BlackBerry Platform
• BlackBerry Software Offerings
• Mobilizing Applications
• BlackBerry Mobile Voice System
The BlackBerry The BlackBerry
PlatformPlatform
Competitors Focus on the Surface
Look at what’s beneath the surface.
BlackBerry is more than just a smartphone with a keyboard.
• Complete end to end solution
• Scalable & manageable
• Rich programming environment
• Low cost of ownership
• Secure, secure, secure
• Support for all major email environments
• Always On, Always Connected: real push
• Long battery life
• Extensive network coverage
• Hardware and software integration
• NOC-based architecture
equals
Transparent and predictable TCO
• Known costs for hardware, software, wireless data and support
Proven and demonstrable ROI
• BlackBerry users report that they recover 60 minutes in downtime each day (250 hours per year)
• BlackBerry increases team efficiency by 38%
• BlackBerry Net TCO per user totals US$1,085
• BlackBerry ROI is conservatively calculated at a minimum of 238%; payback period of 5 months
*2007 IPSOS Reid BlackBerry ROI Study
Value
Key Enterprise Services
Desktop (Email/PIM)• Microsoft Exchange (47%)• Lotus Notes Domino (39%)• Novell Groupwise (13%)
Real Time Computing• Lotus SameTime• Microsoft Live Communication Server• Novell Groupwise IM
Intranet/Web Services• SAP• Oracle/Siebel• Web Services• .NET• Many, many others
Voice Systems• Legacy PBX• VoIP• Hybrid Systems
BES 4.1
BlackBerry SoftwareBlackBerry Software
Offerings Offerings
BlackBerry Solution Portfolio
Segment Small (SOHO) Small / Medium Large
Employees 1 - 19 20 - 499 500+
BlackBerry
Solutions
BIS
BlackBerry Professional Software Exchange and Domino Available
Enterprise BES
RIM Confidential
BlackBerry Professional Software vs. Enterprise BES
Feature BlackBerryProfessional Software BlackBerry Enterprise Server
Target Market (Max Users) SMB (30) Enterprise (Thousands)
Runs on Email Server Yes – certified Not recommended
Support for Mobile Voice Services Not in first release Yes
Email Platforms SupportedMicrosoft® Exchange, IBM® Lotus® Domino®,GroupWise® in roadmap
Microsoft Exchange, IBM Lotus Domino, GroupWise
CAL Model Both SMB & Enterprise CALs Enterprise CAL model
BlackBerry MDSJava & Browser apps onlyThird party applications
Yes
Wireless File / Media Access No No
IT Policy Approach IT Policy Templates (>400 policies) Over 400 IT Policies
Installation Simplified for SMB BlackBerry Enterprise Server Standard
Software Pricing (MSRP)$499 with 5 CALs$849 with 10 CALs
$3,999 with 20 CALs
Software Distribution ESD & CD via Channel ESD & CD via Channel
Localization EFIGS (SW and Documentation)English & Japanese (4.1.4J)Documentation in EFIGS
Upgrade to BlackBerry Enterprise Server Yes, with Upgrade Service Pack NA
Support Model Carrier & RIM Technical Support Carrier & RIM Technical Support
Mobilizing ApplicationsMobilizing Applications
Extensibility Options for BlackBerry
Increasing Complexity and Specialization
Siz
e of
Com
pany
Hosted Applications
MDS Studio
Alliance Partner Application Platforms
Custom Java Application
Personal Productivity
Time and Cost
BlackBerry ISV Community
Sales Force Automation
Field Service Automation
Fleet Management and Dispatch
ERP – SCM, HR, Financials, CRM
Unified Communications
Business Intelligence
IT Systems Management
Document Management & Printing
BlackBerry MDS-JMA Scenario
BlackBerry Enterprise Server
Port 3101
MDS Service Active
Content Servers Database
DatabaseApplication Server 1
Database
Application Server 2
Alliance Partner Custom Application Server
Email ServersInstant Messaging
Server
Intranet Server
Sales Dashboard
View Data via Graphs & Charts
One Hand Navigation via “Tab” Interface
View Performance for Regional Managers
CRM
Help Desk Infoman
Remote Server Management – Rove Mobile
Mobile Admin from Rove Mobile
• Remote management of servers using BlackBerry– MS Windows, Active Directory and Exchange
– MS DHCP, SQL, IIS, DNS and Cluster Servers
– Lotus Domino
– Novell
– BlackBerry Enterprise Server
– Oracle, Citrix, RSA, Veritas, VMware and more
• Resetting passwords, rebooting, print services…
Emergency Communications – MDS Developed
Excel Data
Data Optimized &Pushed to Device
Emergency Communications – Wallace Wireless
• Stay in communication even when the mail server is down– Never lose message history– Changes to the database are done automatically
• Mass Notifications– Pre-defined messages – Provide concise response to an emergency or incident
• BlackBerry access for HAZMAT incidents– Extensive chemical databases – HAZMAT response guidance
BlackBerry MobileBlackBerry Mobile
Voice System Voice System
BlackBerry Mobile Voice System
BlackBerry MVS is designed to help Enterprise usersand Admin with the following:
– Help Others Reach Me
– Help Me Reach Others
– Extend Telecom Admin to Mobile
MVS Components: • BlackBerry Enterprise Server v4.1+• Device Software v4.2.1+• Ascendent Voice Mobility Suite v4.5+
Security Problem Solved: User Authentication Through Secure Data Channel
Internet
PSTN
Dialing an Extension via
the PBX
Encrypted signalingdatagram
Call Initiation request
Outbound call to BB
Calls bridged together
Voice
BES
PBX
Data
Ascendent Server
PRI, ISDN, or SIP
Call Dropped In Seamlessly to User