Top Banner
GOFER? Errands controlling your life? BlackBerry Storm’s Maps application gives you the shortest and most direct route to get your errands done. Well done moms. we’re not just business.
5

Black Berry Campaign

Jun 21, 2015

Download

Technology

abigailmara

“We’re not just business”
This campaign for BlackBerry phones is targeted towards
the stay at home mom. By showing the various applications
a single phone has to offer it creates awareness that this
phone is not just for the stereotypical businessperson.
Contrasting common business jargon with every day
"mom" activities shows the product in a new light that will
make the technology more approachable.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Black Berry Campaign

GOFER?

Errands controlling your life?BlackBerry Storm’s Maps application givesyou the shortest and most direct route to get your errands done. Well done moms.

we’re not just business.

Page 2: Black Berry Campaign

OUTSOURCING?

Need an extra hand with you housework?BlackBerry Pearl’s web browser and reliable Wi-Fi connection makes your cleaning lady, decorator or landscaper only a click away. Good going mom.

we’re not just business.

Page 3: Black Berry Campaign

OVERBOOKED?

Too much to do in one day?BlackBerry Curve’s Magic Task application keeps your family’s tasks under control. So you can continue to be the supermom that you are.

we’re not just business.

Page 4: Black Berry Campaign

GOFER?

we’re not just business.

Errands controlling your life?BlackBerry Storm’s Maps application givesyou the shortest and most direct route toget your errands done. Well done moms.

Page 5: Black Berry Campaign

OUTSOURCING?

Need an extra hand with you housework?BlackBerry Pearl’s web browser and reliable Wi-Fi connection makes your cleaning lady, decorator or landscaper only a click away. Good going mom.

we’re not just business.