black

PRESENTATION ON COLORs

NIKITA HAKELS HASHAM-UL-HAQ QAZI MOHAMMAD SAAD IBHRAHIM

CONTENTS

With colors you can set a mood, attract attention, or make a statement. You can use color to energize, or to cool down. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness. Color can be your most powerful design element if you learn to use it effectively. 

Introduction to Color Theory

Primary ColorsRed, Yellow and Blue

Secondary ColorsGreen, orange and purple

Tertiary ColorsYellow-orange, red-orange,

red-purple, blue-purple, blue-green & yellow-green

• In traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that can not be mixed or formed by any combination of other colors.

Primary Colors

These are the colors formed by mixing the primary colors

Secondary Colors

• These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.

Tertiary Colors

Color SchemeA color scheme is a planned combination of colors.

Color concepts which will help you understand color schemes include warm colors, cool colors, complementary colors and adjacent colors.

There are types of color schemes Complementary, Split Complementary,  Analogous, Triadic, Monochromatic

Triadic Color Scheme

Analogous Color Scheme

Split Complementary Color Scheme

Complementary color Scheme

TRIADIC COLOR SCHEME Three hues equally positioned on a color

wheelANALOGOUS COLOR SCHEME Those colors located adjacent to each other on a color wheel.

SPLIT COMPLEMENTARY COLOR SCHEME

  One hue plus two others equally spaced from its complement

  COMPLEMENTARY COLOR SCHEME  Those colors across from each other on a color wheel.

PSYCHOLOGICAL ASPECT

OF COLORS

It is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantifying individual color Preference to investigating the relationship between shirt color and match outcome in English football

What is Color Psychology ?

Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or using colors to heal. Chromotherapy is sometimes referred to as light therapy or colourology and is still used today as a holistic or alternative treatment.In this treatment:Red was used to stimulate the body and mind and to increase circulation.Yellow was thought to stimulate the nerves and purify the body.Orange was used to heal the lungs and to increase energy levels.Blue was believed to soothe illnesses and treat pain.Indigo shades were thought to alleviate skin problems. 

Color Psychology as Therapy

• Color has long been used to create feelings of coziness or spaciousness.

• Colors have an effect on people's moods and emotions.

• Color can affect our reactions to people. The effect is subtle but very real; color sways perception, judgment and behavior.

Use of color to create ambiance

Light, color, and surroundings

• Light and color can influence how people perceive the area around them. Different light sources affect how the colors of walls and other objects are seen.

• Lighter colors may appear to be more orange or "brownish" and darker colors may appear even darker.

• Light and color can influence how people perceive the area around them..

EMOTIONAL ASPECT AND CULTURAL DIVERSITY OF

COLORS

Cultural Color Meanings of Red

.Western:

· Energy, Excitement, Action· Danger· Love, Passion· A warning to stop anger· Christmas combined with green· Valentine's Day

Eastern:

· Prosperity· Good fortune· Worn by brides· Symbol of joy when combined with white

Cultural Color Meanings of Green

Western:

· Lucky color in most western cultures· Spring, New Birth, Regeneration· Nature and Environmental Awareness· Color for 'go' at traffic lights· Saint Patrick's Day· Christmas combined with red· Jealousy· Greed

Eastern:

· New life, regeneration and hope fertility

Cultural Color Meanings of Pink

Western:

• Caring and Nurturing• Love and Romance• Feminine

Eastern:

· Feminine

Cultural Color Meanings of Orange

Western:

• Affordable or Inexpensive items• Halloween, combined with black

Eastern:

• Happiness• Spirituality

Cultural Color Meanings of Yellow

Western:• Happiness, Joy• Hope• Cowardice• Caution, warning of hazards and hazardous substances

Eastern:

• Sacred• Imperial

Cultural Color Meanings of Blue

Generally the safest color to use world wide

Western:

• Trust and authority• Conservative, Corporate• Peace and Calm• Depression, Sadness• "something blue" Bridal tradition• Masculine color• Baby boys

Eastern:

• Immortality

Cultural Color Meanings of Purple

Western:

• Royalty• Spirituality• Wealth and Fame• High ranking positions of authority• Military Honor (Purple Heart)

Eastern:

• Wealth

Cultural Color Meanings of White

Western:

• Brides and Weddings• Angels• Hospitals, Doctors• Peace - the white dove• Purity and Cleanliness

Eastern:• Death, mourning and funerals• Sadness

Cultural Color Meanings of Black

Western:

• Power, Control, Intimidation• Funerals, death, mourning• Rebellion

Eastern:

• Wealth, Health and Prosperity

THANK YOU