Dan Grech (305) 926-8458 [email protected]Advanced Digital Marketing Training Copyright 2019 BizHack Academy. All Rights Reserved. Do not distribute without written permission. July 31, 2019 The 5 Defining Trends in Digital Communications in 2019 (Updated!)
22
Embed
BizHack PRSA FtL The Five Defining Trends in Digital ......Title: BizHack PRSA FtL The Five Defining Trends in Digital Communications in 2019 07.30.19 Created Date: 20190731150815Z
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
8www.bizhack.comBizHack Academy Advanced Digital Marketing Training
#2 - The Attack of the Messenger Bots
Copyright BizHack Academy 2019
9www.bizhack.comBizHack Academy Advanced Digital Marketing Training
Copyright BizHack Academy 2019
10www.bizhack.comBizHack Academy Advanced Digital Marketing Training
UPDATE: Otero Dental Centers learned to use bots
Copyright BizHack Academy 2019
11www.bizhack.comBizHack Academy Advanced Digital Marketing Training
UPDATE: They spent $2,750 and generated $149,000 in 4 months in 2019 (a 54x ROI)
Copyright BizHack Academy 2019
12www.bizhack.comBizHack Academy Advanced Digital Marketing Training
#3 - WhatsApp Sells its Soul
Copyright BizHack Academy 2019
13www.bizhack.comBizHack Academy Advanced Digital Marketing Training
• Announced in May at the annual Facebook Marketing Summit
• Will appear in the WhatsApp Stories section (like Instagram Stories, you’ll swipe up to visit a promotional page or brand website)
• No banner ads (yet)
UPDATE: Yep.
Copyright BizHack Academy 2019
14www.bizhack.comBizHack Academy Advanced Digital Marketing Training
#4 - The MarTec Mashup (Marketing + Technology)
Copyright BizHack Academy 2019
15www.bizhack.comBizHack Academy Advanced Digital Marketing Training
MarTec = Marketing and Technology
#4 - The MarTec Mashup (cont.)
Copyright BizHack Academy 2019
16www.bizhack.comBizHack Academy Advanced Digital Marketing Training
UPDATE: We’ve surpassed 7,000 Martec software
Copyright BizHack Academy 2019
17www.bizhack.comBizHack Academy Advanced Digital Marketing Training
#5 - Storytelling Matters More than Ever
Copyright BizHack Academy 2019
18www.bizhack.comBizHack Academy Advanced Digital Marketing Training
UPDATE: This is an eternal truth
Copyright BizHack Academy 2019
Two Upcoming Courses
Copyright BizHack Academy 2019
20www.bizhack.comBizHack Academy Advanced Digital Marketing Training
Free Ticket as a Thank You for coming today ($55 value)
Tomorrow: Facebook Ads Bootcamp in Miramar
Copyright BizHack Academy 2019
21www.bizhack.comBizHack Academy Advanced Digital Marketing Training
Cohort 10 By the Numbers:• Facebook ad run: 101• Total ad budget: $6,592• Leads captured: 797• Sales generated: $134,900• ROI on Ad Spend: 20x• ROI onthe Course: 2.3x