1 bizgrape Marketing Service Introduction All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc., May. 2010
Jan 21, 2015
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bizgrape
Marketing Service Introduction
All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc.,
May. 2010
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Bizgrape is the Real IMC Company!!Creative Marketing & Design
As a One-Stop service
I_1. Bizgrape’s Vision & Mission
BMS /
Before Mktg. service
Agency that recognizes
needs of client
beforehand
Marketing ROI /
Agency that meets the
practical needs of
Marketing ROI through
marketing operation
Marketing + Design
Professional Design Agency
that fully understands
the marketing
Creative Design
Agency that maximizes
effect of marketing
Through distinctive and
creative design
through various experience ofMarketing & Design Project
Realize Marketing ROI
Goal
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I_2. Bizgrape history
2004’
2005’
2006~2007’
~ 2010’
Establish Marketing & Research Team of Cnet Networks Korea localOperate professional IT Media ZDNet & Game Spot
Launch of Marketing Service Team in Cnet Networks Korea local- Formation conference and seminar holding of domestic IT enterprise
Launch of Cnet Direct Team
- Outbound Service based on US/UK/SG
- Launch of professional DB Marketing Division for IT Enterprise
- Manage IT Media/Entertainment site
Establish Bizgrape Corporation
- Become Independent of professional Marketing Agency
- Construct On/Off-line Service Infrastructure for 4 years
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BI Team System dev. Team Biz dev TeamB2B Mktg. Team
Mktg. Team Design Team Development Team
Finance
Strategy planningTeam
CEO
Graphic design Team System Eng. TeamStrategy planning
TeamB2C Mktg. Team
Web design Team System Mtn. Team Affililate Mktg. TeamPromotion Team
Service support Team
I_3. Bizgrape Organization
General Director
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I_4. Bizgrape Clients
Samsung Electronics, Juniper Networks, EMC, IDG, PTC etc..
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Marketing
& Other Services
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Efficient operation ofMarketing project
/Provide a differentiatied
Marketing service
Define client company’srequirments
/Analyze product and objective customer
Marketing scheme/
Advertisement, mail, TM etc.Select marketing channel->
Plan and amendmarketing contents
Hereafter marketing schemeFollowing in results
/Manage short term and
mid-term plan, andmarketing history
following in resultant analysis
Marketing operation/
Operate marketing project,reporting intermediate result,
reflect client company’srequirement
Marketing project reporting/
Reporting final result,Measure ROI following
In result
M_1. Marketing service process
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Remove repeated DataDelete Garbage
RFM / LTV AnalysisDB Mining..
DB Modeling..
DB marketing is?
DB Marketing is a methodology that arranges and analyzes company’s DB of various type
aiming at various target group based on result of analysis and we would like to provide
successful DB Marketing operation service from our experiences of project performance
aiming at various target group.
Analyze the latest DataPlan analysis standards
of Data
Marketing Team DB
Sales1 Team DB
Sales2 Team DB
Agency DB
Web member DB
DM sending DB
Et cetera File format DB
……
…….
DBCleansing
&
DBAnalysis
MarketingHistory
Analysis resultData
RefinedDB
DB Cleansing Service- Remove repeated data, Delete Garbage
DB Management Service- The latest DB update- Target DB extraction service
DB Analysis Service- Client DB Segmentation- DB analysis report service- DB mining, modeling
Promotione-mail
DMTM
EventAD
…………. etc
M_2. DB Marketing service
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- Tele-Marketing planning / Management / Reporting
Out-bound call service
List screening and update
Guide events and seminars
Promote companies and products
Induce membership joining
Telephone survey and monitoring
customer telephone response
In-bound call service
Act for Contact Center business
Act for events and seminars registration
Inquiry consult
Receive orders
Tele-Marketing(below TM) is the channel that can meet customers at the peak from marketing viewpoint.Through TM, we can investigate customers’ basic information as well as customers tendency, purchase tendency,purchase intention and with the information, we would like to provide TM project operation service so Marketing or Sales activity can get effective and actual effects.
TM project plan- Call script- Survey Item- Report form
TMr recruitmentand education
TM project operation- TMr 세팅- TM performance
checking
M_3. Tele-Marketing
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TM
Web site orSurvey page
Recognizebasic survey
Fill up survey clauses
Create possible customersin advance
Possible customersinspection
Client companyinspection
Deliver final result
Step 1
Targeting & TM
with e-mail & e-Survey
Step 2
Contact with customers and obtain information
Step 3
Obtain TM results and inspection
Advertsetc…
Sende-mail
Possiblecustomersinspection
BizgrapeDB
Clientcompny
DB
Targeting TM
- Company possesses DB
(about 400 thousand cases)
Send E-mail and data to
customers
Progress Cold TM
Send e-mail aiming at 2nd
customers TM
confirm survey investigation
after sending out e-mail
First inspection for TM results
Reporting TM results
Review TM results with
client company
M_3. Tele-Marketing
- Tele-Marketing work-flow
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E-mail is the most basic method of marketing.
For the effective e-mail marketing, it requires e-mail marketing operation ability such as e-mail
contents planning ability, design making ability, Copy planning ability, selecting the mass media and
connected marketing offering ability shown as below.
e-mailSending targets,
scheduleSelect the mass
media
e-mailContentsplanning
e-mailDesign
development Sendingreports
e-mail marketing service is?
Select the sending targets
- age, area, gender, particular targets standard..
Select the sending mass media (except sending itself)
- IT, ordinary donsumer goods, manufacturing
Set the sending schedule and time
- the most effective sending schedule, time..
Review other marketing connected to e-mail marketing
- progress e-Survey or web promotion at the same time..
Estimate expenses when e-mail marketing
- e-mail planning / Design / Delivery & Reporting
M_4. e-mail Marketing
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▶ eDM Campaign & Online survey
▶ Existing customer possessing Vendor DB or Media DB blasting
▶ Induce customer’s registration through send out eDM and Sales lead generation
M_4. e-mail Marketing
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Planning
Step
Practicing
Step
Operating
Step
Establishing
strategies and
Planning details
operating
events
Reporting
operation results
and catching
supplementations
• Planning events
- Establishing core values
- Drawing ideas
- Estimating targets
- Promotion strategies
• Establishing schedule plans
• Establishing budget plans
• Producing marketing contents
- Web design
- Produce and purchase souvenirs
• Equipment and detail operation
- Staff(T.A) education
- Guide TM
- Send SMS
• Operation
- Estimate operation results
- Set human resources
• Reporting operation results
- Input results
- Analyze and report survey results
- Monitoring & Clipping
• Tracking operation results
- Cleaning event customers DB
- Presentation and Promotion data
- Sending Thanks eDM
• Next-Plan
- Use customers DB
- Consider expansions of Sales effects
Events of every kind are specific gravity for all the marketing activities of each company.
Service combined with various marketing methodologies is needed and ‘Quality’ of that the
various marketing and advertisement, various programs and design products at event
places decides success or failure.
M_5. Event, Seminar, Conference etc
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- Event references introduction
Product Sales Promotion
Objective S/W Sales Promotion
Type Workshop / 48 persons
Target LG Group
Actvity Workshop, Golf events
Result Build LG Infra optimization
Product Sales Promotion
Objective S/W Sales Promotion
Type Workshop / 68 persons
Target Microsoft 3 sole distributors
Actvity Workshop, educating products
Result Managing channels, Improving efficiencies
Etc..
M_5. Event, Seminar, Conference etc
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It provides various services and tools related with other marketing and the
marketing service which can possibly provide shown as below.
M_6. Marketing others
Advertisement agency
- Providing advertisement agency service online or offline
Viral marketing
- Providing word-of-mouth marketing service by online community, blog or TM
for each product and service
Education service agency
- Providing the service of education place, lectures, textbooks for in/outside education
in/outside business tours and golf events agency
- Providing operation service which is needed for each company such as business tours and golf events
Providing CRM service
- Providing building CRM system service which is need for CRM consulting service and each company
Outsourcing agency
- Providing the outsourcing agency service for reducing internal cost such as human resources and
repetitive works
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- Brochure, Catalog, Pamphlet, Leaflet Design / Printing
Producing Brochure, Catalog IR Book , media-kit
Make offline creatures to online – Produce Web site and E-BOOK, Possible to provide various services by PDF
O_1. Design service
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- Making site with techniques, design / style guide / coding / flash / RIA
IT News , Providing information, Brand site, Making promotion site
We aim for coding and development for the service added using CSS and DIV coding and the elements which can be modified.
It has a design which can approach to customers with bringing the differences of brand and individuality.
O_1. Design service
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Producing advertisement by newspapers, posters and magazines
Building identities by advertisements, online advertisements and offline application, all linked together
- Poster / AD Material (Online banner, magazine)
O_1. Design service
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bizgrape Project
Reference
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1. Symantec back-up solution TM Project
• Client – Symantec Korea
• Project Title – Symantec NetBakcup TM Project
• Campaign Period - 43 Working Days (11th of May, 2007 ~ 25th of July, 2007)
• Campaign Brief
• Target Product – Symantec NetBackup 6.0 (Enterprise back-up solution)
• Target Audience – 1608 account1st : 410 Account
Provide vendor consultation / Sales higher than 1000th place as of 2004 / Except Named Acct in vendor standards
2nd : 438 Account
Sales lower than 1000th and more than 100 billion as of 2004 / A company which is not belong to a group / KOSDAQ / A stock exchange listed company
3rd : 760 Account
Sales more than 10 billion and 100 employees / KOSDAQ / A stock exchange listed company
Except Symantec named Acct (Except named group company and financial institution)
• Tactics-Symantec is a global vendor which is integrated security and special backup solution and it would like to request with internal distributor(D company) the progress of Sales Lead Generation about ‘Net Back-up’ product(a back-up solution mostly used by enterprises)
– According to the client company’s demands, it plans and progresses TM campaign operating Cold TM aiming at target customers to secure the high level of surveys such as introduction plans and budget, etc..
• Campaign Result
• 141 Sales Lead Generation
• Acquired 241 contact e-mail Opt-in
• Acquired a part of environment information of company IT: 982 Account
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2. Juniper Networks TM Campaign
• Client – Juniper Networks Korea
• Project Title – Juniper Networks TM Project
• Campaign Period - 2009. 04. 13. ~ 2009. 04. 30. (14 working days )
• Campaign Brief
• Target Product – Switch and Router Product
• Target Audience – 2231 account
• Manufacturing companies except thirties group companies
• Companies which are located in Seoul, Gyeonggi, Incheon, Daejeon
• Except companies which has small size by sales and employees standards
• Tactics
• Figure out the information and phone number of the person in charge with network and security, Install based switches/routers being used at present, the present condition of firewall and plans for introduction
• Acquire Juniper Networks opt-in for sending eDM afterward and sales call
• Campaign Result
• Hot Lead – Introduction plans available and the survey progress completed, Acquired Juniper opt-in, 12 account
• Warm Lead – No matter of introduction plans, the survey progress completed, Acquired Juniper opt-in, 136 account
• Love Bucket – Survey progress completed but failed to acquire opt-in, 57 account
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3. NetApp Annual TM Campaign
• Client – NetApp Korea
• Project Title – NetApp Annual SLG TM Project
• Campaign Period – NetApp FY 2007
• Campaign Brief
• Target Product – NetApp’s all Product
• Target Audience
• NetApp PO DB
• NetApp Marketing DB
• NetApp Seminar the list of attended customers
• NetApp Newsletter the list of receivers
• NetApp Partner the list of offered business sales customers
• Tactics
• Discover customers who are interested in all the products of NetApp and upload to Lead Management System
• Acquisition information: Acquire essential items(the information about the person in charge, introduction plans and budget information, opt-in etc.) for uploading to Lead Management System
• Monitoring how partners and sales persons in charge follow up the uploaded leads to Lead Management System
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4. Adobe Flex2 TM Project
• Client – Adobe Korea
• Project Title – Adobe Flex2 Sales Lead Generation Campaign
• Campaign Period – 2007.02.12~2007.02.28 (11 Workingday / 2TMr)
• Campaign Brief
• Target Product – Adobe Flex2 (software)
• Target Audience – 725 account
• Financial institutions(bank/insurance/stock) and high ranked companies for sales from manufacturing, distributions, communications, public institutions
• Tactics
• Acquisition information: the basic information about the person in charge
• Mandatory field : Investigation of Flex2 awareness, Development plans of UI, Development plans of RIA
• The core Acquisition Point
• Contact with the person in charge who can possibly purchase Adobe Flex products
• Build Marketing DB Pool for the plans of visit Presentation Campaign
• Campaign Result
• Total contacted account : 334 Accounts
• Acquisition develop rate : 105 / 334 Accounts (31%)
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5. EMC Retrospect
• Client – EMC Korea
• Project Title – EMC Retrospect Marketing project
• Campaign Period – 2008.Nov. ~ 2009 Jan.
• Campaign Brief
• Target Product – EMC Retrospect (back-up solution for SMB)
• Target Audience – IT Media user
• The customers who receive IT media’s newsletters and visit the site
• IT purchase or a draft person in charge
• Tactics
• 1st : RetroSpect product promotion(eDM & banner advertisement) and progress TM aiming at DB targets
• 2nd : eDM & e-Survey, Discover possible customers by banner advertisements(customer information and surveys acquisition)
• 3rd : Progress TM Q/C aiming at customers who gave information through eDM
• Campaign Result
• Hot lead – Introduction plans available and the survey progress completed, acquired opt-in, meeting arranged, 40 account
• Warm lead – No matter of introduction plans and the survey progress completed, acquired opt-in, meeting arranged, 22 account
BIZGRAPE | CEO | Gilbert Kim
e-mail | [email protected]
DID | +82-2-6403-4433 FAX | +82-2-6403-9922
Cell | +82-10-6252-6341
All rights reserved @Bizgrape / Value added Marketing Company, Bizgrape Inc.,