BIZBUILDERS_about_EN

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Agenda

Who we are What we do Our rules Our method References

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Tomáš Török Started in Mayer/McCann Erickson, an advertising agency. After a year, he started his own business and built one of the largest private educational organizations in SR and CR – Empire Knowledge Group (Empire – language schools, Smart Education, Wattsenglish). He specializes in strategy and company building, company growth and development.

Michal Mackov Worked as a marketer for St. Nicolaus and Heineken. He helped create FOU ZOO, BODY Energy Club, GAS petrol stations and Direct Language Lab brands for private investors. He focuses on creation of functional brand positioning, product strategy, marketing analyses and planning, corporate identity formation and creation of communication campaigns.

Agenda

Who we are What we do Our rules Our method References

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We focus on marketing We strive to help our clients´ businesses work properly. You need to know what your customers appreciate about your service, you need to be sufficiently different and have correct communication. It is followed by a company strategy How to define, set, write and implement it correctly; how to find trends and define which way the market will develop and transfer it onto the staff. If these things are set correctly, value is built And this is our goal – to help build your company and its value through well-working marketing and good strategy.

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Agenda

Who we are What we do Our rules Our method References

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Strong focus on results

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Proactive approach and partnership

Equal values

We are results-oriented – we want our solutions to work well in the market and in business. We focus on partnership – until the problem is solved, not only until a task is done.

We actively manage every project from the start. Clients participate and are involved, but we "drive“ it. We become a part of companies´ lives and like exceeding expectations.

We cooperate with companies and entrepreneurs who have a strong vision and ambition to push their companies forward. We want to work for clients who are on the same wavelength as we are.

We are more than just consultants We  mainly  carry  out  solu6ons  which  we  propose.  We  rather  work  than  ponder  about  something.  We  have  a  business  view  since  we  also  develop  our  own  companies.

Practical view We bring practical and simple solutions which are immediately usable and work well. We do not prepare dozens of complex theoretical recommendations.

Agenda

Who we are What we do Our rules Our method References

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Quick advice Practical opinion on building your company, strategy or marketing. It works if you or your companies need to move forward quickly in this area. Business formation Setting the company so that it works well in terms of marketing. You will mainly use it for correct setting of your project so that it is successful in the market. Project Systematic work on a particular task in strategy and marketing. It is divided into stages and contains practical conclusions which you may immediately implement in practice. Outsourcing Long-term form in which we become a part of life of your company. Most often as external strategic and marketing department for development projects.

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Agenda

Who we are What we do Our rules Our method References

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 Market leader in innovative attitudes to language learning. Slovak company which we helped build and are currently actively involved in its development. (web)

Task To increase the sales of courses and foster perception of the brand in the educational market, in the period of recession when the sales of courses of each competitor were dropping. Approach We have analysed the behaviour of the client – a student. We have used the Balanced scorecard™ technology with a tool for determining the client´s Value Curve. We have determined attributes (services) which are valuable for the client and which they are willing to pay for. We cooperated with employees who directly communicate with the client and with the company´s management. As a part of the following re-positioning of the brand we have introduced elements in the communication which were crucial in the client´s value curve. We have identified „socializing“ as one of the values and have therefore shifted the company more towards this value.

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We have started to use first names in our communication, we have made the premises more “friendly”, enriched the services and created a space for interaction. We have changed the strategy of communication on social networks and involved lecturers in the brand life more intensively. We started to lead active marketing and also mentored a selected employee who has gradually taken over all competencies. We have launched business processes which we have elaborated in detail in order to maximize the business conversion. Result Stabilisation of the retail segment and increased student loyalty, corporate segment growth by over 20% and creation of a parent brand for expansion to other TOP educational products which we have defined.

   What we are working on at the moment We ensure comprehensive marketing, strategy of expansion to new markets (including activities such as market research, designing business tools and mechanisms) and preparation of a 5-year company development strategy in the CEE region. It includes everything from trends analysis, product surveys in particular trends up to elaboration of business plans. And, naturally, we cooperate with a team of employees who are developing with us in order to be able to manage it all alone.

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The largest Slovak producer of bicycles and accessories who has been active in the European market for over 23 years. Task Find the right communication differentiation and positioning in a myriad of brands. Then to set the marketing department so that it can work well. Approach We started with a survey. We learnt the client´s B2C through a survey conducted in three crucial countries. Based on it we have determined how they think, how they perceive the brand and what they appreciate most about it. In the B2B segment we have directly visited shops and by conducting structured interviews we have found what is most important for dealers. We also involved employees throughout the process and we also found the future marketing manager during the process. Results: This all resulted in a change in the positioning and communication as well as a change in the strategy of work with B2B clients. We continue with particular marketing activities, supervising the marketing manager and setting marketing activities in the company.

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A company operating a network of jewellery and watch shops across Slovakia.    Task The brand and the previous company name did not correspond to trends or ambition of the company. The task was simple – thorough re-branding. Approach In addition to a market analysis performed in the particular segment we mainly conducted interviews with company owners and founders since we felt an extraordinarily personal attitude. This is what we wanted to incorporate in the communication since we have defined it as a crucial competitive advantage. Outcomes The basic and the most important outcome was a change in the company name, based on the founder´s name, into Presinsky & Co.. Today we are actively implementing this change in particular media – presentation materials, web, shops…

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At the first sight it is an unpretentious small Slovak company though its now-how and potential in the area of ergonomic design and digital products reach a world-class level. (web)

Task Manage a transition of a tiny company into a successful and respected company. Approach We started from the market and from the options it offers for company development. We have analysed trends where the market will be moving and prepared a strategy. We have verified everything in interviews with customer´s current clients. Then we have split the performance into individual steps – from building a corporate identity through designing business and marketing activities up to occupying the organisational structure with the right people. Result Even after the first stage we able to determine where the market will be moving and what the crucial differentiation will be. We have worded the strategy so that performance is simple and transferable onto the future company management.

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Company with 30 employees which has worked its way up from a local producer and renter of outdoor advertising media to one of the most respected providers of print services in Slovakia during five years. (web)

Task The brand and its communication did not correspond to the current business orientation of the company and were not adjusted to expectations of the target group. If the company wanted to advance, it needed to modify its identity and structure its services (B2B, B2C) more clearly. Approach We have performed a marketing audit, analysed the competitors and the form of presenting their brand and individual services. We confronted it all with owner´s ambitions. Results The output was a new „business form“ of the company. From defining markets which the company will focus on up to the structure and logics of the brand - both the parent brand and brands of individual segments which the company will be active in.

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Other references  

0905 316 457 [email protected]