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“Tell-Sell”The ART of Presenting

• Prepare what you’re going to say.• Start with the opening. (Say what you’re

going to say)• Provide a preview of your main points.• Clearly separate your main points.• ENGAGE…ENGAGE…ENGAGE (say it)• Be COMPELLING!• The CLOSE! Tell them what you said.

How to Present Effectively

• Hook ‘em or LOSE ‘em.• Tell them why you’re speaking (What

you’re GOING to say.)• Show them what’s in it for them.• Build credibility.• Use humor with caution.

The Opening Matters

• The agenda/outline.• Helps the audience understand and

remember what you say.• Provide a list of the key points, key

questions, or the main problem with solutions.

The Preview

• Backward and forward transitions help build and maintain continuity.

• An example:

“Now that we’ve covered the 4 points to effective presentations

(going back), let’s look ahead to…”

Transitions…

Keep their INTEREST

www.lifehack.org/articles/communication/18-tips-for-killer-presentations.html

Tell Vivid Stories

Majed&

Abdulaziz

Use Their Names

Visual Aides

Mix Up Your Energy Level

Ask for a Show of Hands

Solicit Input Throughout

• Summarize what you said.• Provide actions for follow up.• Refer to the opening.• If you run out of time focus on the main

objective(s.)

Close with a BANG!!!

Platforms toChoose From

Q&A Sessions:How to Take Questions

• Prepare in advance.• Show your understanding.• Stick to the objectives you outlined.• Keep everyone involved.

Fielding Questions

• If you don’t know the answer:– Say you don’t know.– Stall:

• “That’s a good question.”• “I’m glad you asked that.”

– Repeat the question to buy time– Turn the question around

• “How would you deal with this?”

– Turn the question outward• “How would the rest of you deal with this?”

Fielding Questions

• Confusing questions: long + rambling questions.

• Controlling questions: thank them and move on.)

• Hostile questions:– “I understand that you feel upset about

this.”– Answer unemotionally.

Challenging Questions

Become an Expert

• Practice…practice…practice.• Try to find as many opportunities as you

can to present (Toastmasters.)• Videotape your performance.• Join Toastmasters.

Become an EXPERT

Ace Your Meetings

• We expect people to engage/ participate but get annoyed when they talk TOO MUCH.

• We want people to be comprehensive, thoughtful and innovative, yet FAST and efficient.

• We expect people to provide their best ideas but not get defensive when we modify or reject them.

• We hold people to high standards and expect them not to get caught in “GROUPTHINK” but resent when they don’t follow along with the group.

Meetings Are DIFFICULT

Taken from Lindsay Rahmun

Meetings Are DIFFICULT• People have their own opinions, objectives and

agendas.• There is always a POLITICAL environment that

presents barriers.• Members differ in their cultural, personality,

experience, values, and belief systems.

Visual Aides

Visual Aides

• Can be a distraction• Avoid using a lot of text

- don’t read of the page like the text is author’ notes.

• Avoid using old graphics and Clip Art.

• Use words sparingly, and find NEW & EXCITING graphics.

Visual Aides

• Start with the design of the presentation as a WHOLE.– Do the closing and Agenda slides first

• Once you choose the platform, design the SLIDE layout.

• Design each slide.• Practice with all your visual aides

included.• Use VIDEO & AUDIO (I’m a

hypocrite!)

A Visually Compelling Talk

http://www.microsoft.com/atwork/skills/presentations.aspx

Design Your Slides

• Use headlines, sub-headlines.• Choose your colors.• Match copy with background color for

visual effect• Maintain consistent “LOOK” but mix up

slides to maintain interest.• Incorporate graphics, charts, pie charts,

graphs, to depict your message visually.

Designing Each Slide

• Cite your sources.• Check for errors.• Design slides to tell WHY & HOW!• Spacing matters.• Acclimate yourself to the equipment and

the venue.

Designing Each Slide

http://workawesome.com/software/28-creative-powerpoint-and-keynote-presentation-designs/

A World Outside Powerpoint

Prezi

D

Putting it all together: GREAT

Speeches

G

www.americanrhetoric.com/top100speechesall.html

D

http://artofmanliness.com/2008/08/01/the-35-greatest-speeches-in-history/

Churchill

www.youtube.com/watch?v=MkTw3_PmKtc

FDR

www.youtube.com/watch?v=ufoUtoQLGQY

D

www.youtube.com/watch?v=BLmiOEk59n8

G

www.youtube.com/watch?v=L_YBplucfuk

http://portal.sliderocket.com/BQUFO/Starbucks_presentaion-

Putting it all together: GREAT

Speeches

www.youtube.com/watch?v=gdTpU5WZHHM

www.youtube.com/watch?v=kjEO05mrLdQ

http://www.youtube.com/watch?v=RAHiVSGnPFE

www.youtube.com/watch?v=Bify_I2GIik

www.youtube.com/watch?v=q3CVys6YSTE

www.youtube.com/watch?v=ncoSRKoU6GQ

Powerpoint STINKS Because…

• Too many slides• Too much copy• Distracts the audience

Selfish Communications

Selfish Communications

• You approach the audience from a ME perspective.

• You DON’T add value.• You ASSUME they care about what you

have to say.• You don’t tailor the message to the

audience.• You are BORING!

Who Moved You?

www.youtube.com/watch?v=3fuGp8OUk6E

www.youtube.com/watch?v=NGIn4OfQ1LI

www.youtube.com/watch?v=Cxnp2_KV-48

www.youtube.com/watch?v=YtYdjbpBk6A

www.youtube.com/watch?v=--42a6bv16w

Bad Business Communication

Bad Business Communication

• Decreased productivity.• Low employee morale.• Mistakes.• Damaged relationships with: clients,

vendors, partners, suppliers, share-holders, the media.

• Unclear employee roles.• Wasted resources.