BIT III Chapter 5

Web 2.0: Concepts

and Applications

5Connecting People

Overview

Social media applications inform, educate, and entertain people through online media

A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest– Facebook– LinkedIn– MySpace– Twitter

Chapter 5: Connecting People 2

Overview


Common Features of Social Networking Applications Status messages display a current location, activity,

or thought Friends and contacts are those with whom you share

a common interest– Second-level contacts– Extended contacts

Your profile contains personal information– Name, E-mail address, Gender, Age, Location, Photograph


Common Features of Social Networking Applications


Common Features of Social Networking Applications

Social networking sites can access your e-mail address book and find people who you already know

Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information

You can search for certain groups of people


Connecting with Friends on Facebook

In December 2009, Facebook reported that more than 30 million people had signed up– The number of Facebook users has more than

doubled in 2009

Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends




Connecting with Friends on Facebook Facebook’s Wall tab

displays a blog-style page on which you can update your status message

Other tabs include Photos, Boxes, and Notes

Your News Feed is a log of several actions you might take


Connecting with Friends on Facebook Facebook has

thousands of applications that are available to users

Facebook partnered with third-party developers to develop applications


Connecting with Friends on Facebook The Application Directory page displays featured

applications, applications organized by category, recommended applications, and information about applications




Connecting with Friends on Facebook Social networks have a

privacy policy that describes how they will use your personal information

Facebook allows you to specify privacy settings for your personal information

Applications can gather information from your profile

Profiles can be indexed so that they are searchable



An effective way to organize your friends and control what they can access is to create a Friend List– Group friends based on relationship– You can assign specific privacy policies to each list






Business and Professional Networking with LinkedIn LinkedIn connects people with professional

colleagues More than 33 million members in 2009 LinkedIn profiles display:

– Current and previous work experience– Education– Web site or blog– Recommendations– Interests– Honors and awards


Business and Professional Networking with LinkedIn



Professional networks on LinkedIn can be helpful when you are seeking employment

You can search for a job using the Jobs link on the top navigation bar and entering your search terms

Search results display your contacts that know the person who posted the job





LinkedIn’s people search capability also helps you to identify people who share the same professional interests

You can contact people of interest with InMail, LinkedIn’s e-mail service

Most companies use LinkedIn as a recruiting tool for finding prospective employees– Companies can review an applicant’s credentials

and reviews prior to a job interview



Most social networks are free, but some charge a fee for additional services


Connecting People with Special Interests

Special-purpose social networks connect targeted groups of people with similar interests or situations– People who enjoy similar activities– People who support the same charitable causes or

organizations– People who share the same common goals

Bloggers and Web site owners can build an online community around their Web sites– Go2Web20




Connecting People with Special Interests Using Meetup, people

can find nearby activity partners who share common interests

Displays listings of happenings around the world

Users first create a profile, and then browse, join, or create groups


Connecting People with Special Interests On the PatientsLikeMe

Web site, patients with life-changing conditions reach out to other in similar situations– Seek support


Connecting People with Special Interests SlideShare is an online

community and repository for people to share PowerPoint presentations and other documents– Great source of

information for topics of interest



Social activists and nonprofit organizations have found the value in social networking for increasing awareness

Facebook’s Causes application provides members who support a cause with tools to share information





Social networking sites for charities– Network for Good



Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets– Provides technology infrastructure– Offers blogs, wikis, event calendars, and RSS

feeds– More than 6 million frequent visitors– More than 240,000 active social networks




Social Networks Created by the Ning Platform



The Long Tail can be applied to the social networking world– Most popular communities interest the most people


Twitter

Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less

Online application for creating a social network Tweeting is the process of sending a message on

Twitter Retweets are forwards of a message that you sent Shortened URLs point users to a Web site containing

more than 140 characters


Twitter


Twitter


Twitter


Twitter

TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag


Twitter

WeFollow is one of several directories of Twitter users

Add yourself to WeFollow if you want to be found on Twitter more easily

Twitter network can be a beneficial source of information


Twitter Applications


Twitter

URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL– Shortening service– Often with 18 to 25 characters– Requires a visit to an intermediate Web server

• Service may track statistics

– Beneficial when you do not want to include a long URL


Twitter


Twitter


Twitter

Many Twitter clients and phone applications include image-posting capabilities


Business Uses of Social Networking

The Conversation Prism shows the vast choices available in social media and their applications to business





Fan pages on Facebook are marketing tools with which companies can:– Share information– Promote products– Offer special deals or coupons to customers




Business Uses of Social Networking Companies can create social networking sites to

build relationships with employees and customers– IBM employees use the Blue Pages network– My Starbucks Idea

Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers– Social CRM is an extension allowing organizations to

monitor conversations on various social networks






Summary

Social networks provide tools for connecting people both personally and professionally– Facebook– LinkedIn

Ning enables people with specific interests to share information

Businesses can use social networks within their organizations Social CRM software assists in finding, tracking, and

responding to issues that arise from social networking sites such as Facebook or Twitter


Web 2.0: Concepts

and Applications

5Connecting People

Chapter 5 Complete

BIT III Chapter 5

Documents

facebook chapter

situations people

organizations people

friends chapter

linkedin linkedins people

facebook facebook

linkedin chapter

targeted groups of people