Bisnis Online Berbasis News

Bisnis Online Berbasis News

Netpreneur Conference 2011

Andry HuzainDirektur IT & Komersial Detik.com

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IT News

Commerce PM

Content ArchivalContent Delivery

UI/UXProduct Lifecyle

Sifat News di Internet

• Breaking News• Social News• Transparent• “Coffee House Effects”

Model Bisnis

• Online Advertising• Paid Contents (Subscribtion, Syndication, etc)• Retail Advertising • Offline Events

Online Advertising

• Display ads – Period based– via Agensi Periklanan

• Performance based ads– CPM, CPC, atau CPA/CPL– Real-time bidding via Ads Network

Paid Contents

• Subcriptions• Syndications

Retail Advertising

• C2C - IklanBaris• SME/UKM AdPoint• Google AdSense

Model Bisnis

• Online Advertising• Paid Contents (Subscribtion, Syndication, etc)• Retail Advertising • Offline Events• Others

Sudah melakukan semua, kenapa masih sepi pengunjung/iklan?

Tipping point

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