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SITI NORSYAKILA BT AHMAD ZAINI SITI NORSYAKILA BT AHMAD ZAINI (4092008451)(4092008451)ROSLIZA BT HASHIMROSLIZA BT HASHIM(4092012431)(4092012431)FAZREZAN ABD HAMIDFAZREZAN ABD HAMID(4102005831)(4102005831)RAJA A.RAHMAN RAJA A.RAHMAN (4102005591)(4102005591)MOHAMED FAWZUL ALEEM SHAFEEULLAMOHAMED FAWZUL ALEEM SHAFEEULLA(4102007831)(4102007831)
Executive SummaryIntroduction
K.A.M.I Oven Bakery is a start-up coffee and bakery retail establishment located in seksyen 7,Shah Alam . K.A.M.I Oven Bakery expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products .
The company plans to build a strong market position in the city, due to the partners' industry experience and located near residential area .
K.A.M.I Oven Bakery aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and students.
Mission
aim to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and students.
Provide healthy food and satisfied customer service
Key to success Providing the highest quality product with
personal customer service. Competitive pricing Marketing strategies
COMPANY DESCRIPTION Name of company: K.A.M.I Oven Bakery Location: K.A.M .I OVEN BAKERY, PUSAT KOMERSIAL SEKSYEN 7,
Company Background K.A.M.I Oven is a new bakery specializing in
gluten, wheat and dairy free products. Starting capital by the investment of 5
partnership, around RM100,000 and another RM60,000 from bank as a 6 years loan.
Has a strong and experience management team with different background in business world.
5 shareholders decided to venture into bakery business. This is because it is our own passion and dreams. We have gathered together in order to achieved our life long dreams.
Company Ownership
K.A.M.I Oven Bakery is incorporated in the state of Shah Alam. It was organized by 5 people with different backgrounds.
Profits are distributed equally amongst shareholder based on their share in the company.
and pastry products at all times during business operations.
K.A.M .I OVEN BAKERY offers a broad range of coffee and espresso products.
Provide Wi-Fi service. Our company will distribute the product to premises like
Unisel’s and UITM’s Cafe’, hotels, and hypermarkets. The customers can make their own sandwich at our
bakery.So they can choose what they want to add in the sandwich.
Provide relaxing atmosphere and reading material to the customer
MARKET ANALYSIS K.A.M.I Oven Bakery focus is on meeting
the demand of a regular local resident, students and employees customer base .
Promote our products through internet, advertising in newspaper, television and also distribute flyers in housing.
Our products have potential to develop. Nowadays, in our busy society and the need of fast food and nutritious is highly selective or choose. Our market target will be successful.
Market Segmentation
Target Market Segment StrategyDominant target market:i. a regular stream of students
(UNiSEL, UiTM students)ii.local residents
Personal and expedient customer service at a competitive price is key to maintaining the local market share of this target market.
Competitor and analysis
Increasing profitability in the industry suggests that people are becoming more dependent on fast food and specialty restaurants than they have ever been.
Examples of competitors: Dunkin Donut and Krispy Kreme, Competitors strength
Well known High quality product High class atmosphere
Competitors Weakness High Price No delivery service High service tax
MARKETING PLAN Meeting customer needs
We will allow customers to take monthly surveys in exchange for discounts on doughnuts and pastries. This will give insights into what customer’s desire and create customer loyalty.
Quality vs. QuantityMalaysian on the go tend to compromise with respect to quality
How we will sell: Word of mouth advertising . Take the product to the consumers and let them sample the product to help create brand awareness.
Ability to penetrate marketWe have unique cake design and special bread menu, enables to penetrate market
Strategy and Implementation Summary1. Sales Strategy
Our strategy focuses on building a customer base by providing good customer experience. We would also like to work closely with local residents, students.
Strategy and Implementation Summary2. Price
The product price is reasonable and suitable with the quality and quantity of the product. The price that we set could give back maximum profit to us because of the minimum investment which could produce commercialize products.
Strategy and Implementation Summary
3. PromotionTo promote product distributed by our company, we have come up with flyers about the product to be given to the public.We have decided this way of promotion because it is more economic and the percentages to attract customers are high.
Strategy and Implementation Summary
4. Distribution Our company will distribute the
product to premises like Cafe’, hotels, and hypermarkets. Our company distributes the products by our very own delivery through van.
Strategy and Implementation Summary
5. ProductYeast allergies are common, so K.A.M.I Oven Bakery offers a menu of yeast free breads. Egg free breads, muffins, and pastries are offered for vegans. Lastly, dairy free muffins and pastries are offered.
COMPANY STRUCTURE
Company Shareholder Informationi. MANAGER:FAZREZAN ABD HAMID
Education: Bachelor (Hons.) of Biotechnology Industry, Universiti Industri Selangor.Experience: Experience in food processing and have certificate in food processing.Functions: Have authority in company to make decision and hold the biggest company’s share 35%.
ii. ASSISTANT MANAGER :RAJA A.RAHMANEducation: Bachelor (Hons.) in Business Management, Universiti Kebangsaan Malaysia.
Experience: 4 years of employment as Business Management Officer in one private sector company.
Functions: Help manager manage the company administration and hold the second biggest company’s share, 20%.
Company Shareholder Informationiii. OFFICIAL EXECUTIVE OF PRODUCTION AND
MARKETING:MOHAMED FAWZUL ALEEM BIN SHAFEEULLAEducation: Bachelor (Hons.) in Marketing, Universiti Industri Selangor.Experience : 5 years of employment as officer in a cake and bakery production and processing company. Functions: Manage company product production side and hold 15% share of company.
iv. OFFICIAL EXECUTIVE OF FINANCIAL: ROSLIZA BT HASHIM
Education: Bachelor (Hons.) in Accountancy, Universiti Sains Malaysia.Experience: Hold accountant position in Gardenia Company for 3 years.Functions: Manage Company financial and hold 15% of the company’s share.
Company Shareholder Informationv.OFFICIAL EXECUTIVE OF ADMINISTRATION :SITI
NORSYAKILA AHMAD ZAINI Education: Bachelor (Hons.) in Human Resource
Management, Universiti Malaya. Experience: Used to work as human resource
officer in MARDI. Functions: Manage human resource and
administration of the company and hold 15% of company’s share.
OPERATIONS PLAN Business location
We are located at Shah Alam. There are several university located near to our premise which is University Technology Mara (UiTM),University Industry Selangor (Unisel), Management and Science University (MSU) and etc.We also managed our business online for the customers who are interested in buying our product but could not find time to come to our premise, could simply order from the following site, www.blogspot.com/lovin’_oven.
• Operation Flow ChartMeasure flour, egg, sugar, butter, etc.
1.Dough Mixer2.Dough Moulders3.Dough Dividers4.Ovens5.Other equipments (This will include sets of heavy-duty
hand tools like rolling pins, metal scrapers, bowl scrapers, spatulas, dough knives, baking tins, racks for cooling and scale(s) for weighing ingredient)
PRODUCT (OR SERVICES ) DESIGN AND DEVELOPMENT PLAN
Chocolate Chip Cookies Shrimp Sauce and Prawn Pizza
Raw Material CostRaw Material Cost Chocolate Chip Cookies ((For 1000 pieces of chocolate chips cookies production)
COST OF A PIECES OF CHOCOLATE CHIPS COOKIESCost of a pieces of chocolate chips cookies = Total Cost _____
Total chocolate chips cookies produced = RM 57.23 1 000 = RM 0.06
1 Packed of Cookies = RM0.06 x 20 cookies = RM 1.20Plus, with 1 plastic bag = 1.20 + 0.10 = 1.30So, 1 packet contains 20 pieces of cookies= RM 1.30TOTAL SALES(For 1000 pieces of chocolate chips cookies production) Selling Prices = RM 5.00 (20 pieces/packs)
ITEMS UNIT RMBaking Powder 500 g 2.55Chocolate Chips 1 000 g 25.00Sodium Bicarbonates 25 g 0.50Castard Sugar 500 g 2.10Brown Sugar 500 g 2.10Milo 250 g 4.38Butter 1 250 g 18.75Condensed Milk 250 g 1.85TOTAL 57.23Plastic bag 1pieces 0.10
Raw Material CostRaw Material Cost Tilapia Fish French Sandwich (For
120 pieces of sandwich production)
COST OF A PIECES OF SANDWICH Cost of a pieces of sandwich
= RM 183.50 120 = RM 1.53 TOTAL SALES (For production
of 120 pieces of sandwich)
Selling Prices = RM 3.50
ITEMS UNIT RMFresh Tilapia Fish
8 kg 72.00
Tamarind 300 g 0.75Musky Lime 5 pieces 1.00Onions 1 kg 2.20Garlics 1 kg 1.80Salt 350 g 0.80Lemon Grass 6 stalks 1.60Franch Bun 24 stalks 48.00Mayonnaise 3 litter 19.60Chilli Sauce 1.5 kg 6.00Oyster Sauce 1.5 kg 6.60Tomatoes 1 kg 6.00Cabbages Salad 1 kg 2.50Ginger 1 kg 3.60Labour oil 500 g 2.05TOTAL 183.50
Raw Material CostRaw Material Cost Shrimp Sauce and Prawn Pizza
(The raw material for 24 pizza production)
Dough:
Shrimp Sauce for pizza: ITEMS UNIT RM
High Protein Powder
1.5 kg 4.65
Castor Sugar 210 g 0.80
Salt 30 g 0.07
Yeast 30 g 0.90
Sodium Bicarbonate
5 g 0.13
Milk Powder 45 g 0.77
Softener 30 g 0.90
Shortening 153 g 1.02
Eggs 1 0.38
TOTAL 9.62
ITEMS UNIT RMWet Prowns 1 kg 5.00Garlics 2 pieces 0.40Onions 2 pieces 0.60Prego Pasta Sauce
300 g 4.30
Labour oil 500 g 2.05Chilli Sauce 500 g 2.70Tomato Sauce 475 g 2.40Narcissus mushroom
425 g 2.20
Prego tom yam 300 g 4.30Pineapples tin 300 g 4.00Mccormick mixed herbs
10 g 7.20
TOTAL 35.05
ITEMS UNIT RMWet Prowns 1 kg 5.00
Garlics 2 pieces 0.40Onions 2 pieces 0.60Prego Pasta Sauce
300 g 4.30
Labour oil 500 g 2.05Chilli Sauce 500 g 2.70
Tomato Sauce 475 g 2.40
Prego tom yam 300 g 4.30
Mccormick mixed herbs
10 g 7.20
TOTAL 28.95
Shrimp Sauce for bun A PIZZA COST A pizza cost = Total cost _____ Number of pizza produced = RM 44.67
24 = RM 1.86 TOTAL SALES ( for 24
pieces of pizza) Selling Price = RM
2.50
DETAILS 2010 2011 2012 2013Number of packets of Chocolate Chip
Cookies210 000 241 500 273 000 304 500
Selling price per packets
(RM) 5.00 5.00 5.00 5.00
TOTAL (RM) /YEAR 1 050 000 1 207 500 1 365 000 1 522 500Number of piece of French Tilapia Sandwich
36 000 41 400 46 800 52 200
Selling price piece of French Tilapia Sandwich
3.50 3.50 3.50 3.50
TOTAL (RM) /YEAR 126 000 144 900 163 800 182 700Number of piece of pizza
Raw Material 105 803.88 118 582.02 157 446.98 181 463.82
Gross Profit 1 286
196.12
1 482
217.98
1 652
153.02
1 836
936.18
( - )
Administration
expense
1 010
098.30
1 063
828.22
1 120
058.13
1 173
788.05
Interest - - - -
Depreciation - 59 050.00 59 050.00 59 050.00
Net profit
before taxes
276
097.82
359 339.76 473 044.89 604 098.13
Net Profit 276
097.82
359 339.76 473 044.89 604 098.13
Profit and Loss StatementProfit and Loss Statement Business Plan – Lovin’ Oven BakeryBusiness Plan – Lovin’ Oven BakeryProfit and Loss Statement for the year ended 31 December Profit and Loss Statement for the year ended 31 December 20132013
Pro-Forma Income Statement
The firm is expected making a sale in 2012: RM 1 809 600
Cash Flows StatementsCash Flows Statements Business Plan – Lovin’ Oven BakeryBusiness Plan – Lovin’ Oven BakeryCash Flows Statements ProjectCash Flows Statements ProjectCash FlowsCash FlowsFor the year ended December 31, 2013For the year ended December 31, 2013