This BISG WEBCAST took place This BISG WEBCAST took place Tuesday, October 20, 2009 at 3:00 p.m. ET To register for future BISG Webcasts, please visit: http://www bisg org/event-cat-6-webcasts php http://www.bisg.org/event cat 6 webcasts.php 1 Brought to you in partnership with GS1 US BISG WEBCAST www.bisg.org
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This BISG WEBCAST took placeThis BISG WEBCAST took placeTuesday, October 20, 2009 at 3:00 p.m. ET
To register for future BISG Webcasts, please visit:http://www bisg org/event-cat-6-webcasts phphttp://www.bisg.org/event cat 6 webcasts.php
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Brought to you in partnership with GS1 US
BISG WEBCASTwww.bisg.org
“Working to create a moreinformed empowered and efficientinformed, empowered and efficient
book industry supply chainfor both physical and digital products.”
www.bisg.org
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Jim Lichtenberg, President, Lightspeed, LLC
Starting in the early 1990s, as VP at the Association of American Publishers, Jim Lichtenberg has been consultingg y 99 g gand writing about the evolution of the Internet, information technology and digital tools. As President ofLightspeed, LLC, a management consulting practice in New York City, Jim provides strategic counsel to clients ingeneral business and book publishing including: The Conference Board, The Book Manufacturers Institute, Dell,Lightning Source, Houghton Mifflin, the American Library Association and the National Information StandardsOrganization. As a Board member of the Book Industry Study Group, he is leading an industry effort to assess the
t ti l f RFID t h l i th bli hi l h ipotential of RFID technology in the publishing value chain.
Michele Southall, Director of Community Development, GS1 US
As Director of Community Development, Michele Southall works with GS1 members to define best businessti f t d d b d l ti Mi h l h b t ff ith EPC l b l US i l t ith ipractices for standards based solutions. Michele has been on staff with EPCglobal US since late 2003, with prior
participation as Global Standards Director for GS1 US, where she was responsible for the development ofstandards for the Global Data Synchronization Network (GDSN).
P t i k J i k Di t f I d t D l t GS US / EPC l b l USPatrick Javick, Director of Industry Development, GS1 US / EPCglobal US
Patrick Javick is responsible for industry strategy, marketing, and business development in the Retail Sector. In his position he is tied to the on‐going RFID pilots and
implementations within the Apparel, Fashion and Footwear, Media & Entertainment, and Consumer Electronics Industries. Patrick is also a co facilitator for the RFID b d l l ll l d l h d
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based Electronic Article Surveillance, Tag Alteration and Apparel, Fashion and Footwear EPCglobal Standards subgroups within GS1 Standards Development.
BISG WEBCASTwww.bisg.org
The business case for RFID…
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Jim LichtenbergPresident
Lightspeed, LLCBISG WEBCASTwww.bisg.org
Digitization Print on demand Coordinated computerized used book marketPi Piracy
Napsterization Chunking Chunking Ebooks Digital booksg Re‐importation Digital printing
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Since 2003, all our focus has been on the technology of RFID: BISG annual meeting, 2003 RFID Working Group American Library Association American Booksellers Association American Booksellers Association Frankfurt Book Fair BookExpo America
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When we think about an electronic toll collection system, we don’t think “RFID…” E‐ZPass can process 250 to 300 percent more vehicles per lane EZ Pass saves you money through automatic discounts E‐ZPass helps to reduce congestion and reduce auto emissions E‐ZPass helps reduce fuel consumption E‐ZPass helps reduce fuel consumption
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When we think about an electronic toll collection system, we don’t think “RFID…” E‐ZPass can process 250 to 300 percent more vehicles per lane EZ Pass saves you money through automatic discounts E‐ZPass helps to reduce congestion and reduce auto emissions E‐ZPass helps reduce fuel consumption E‐ZPass helps reduce fuel consumption
It’ t b t th t h lIt’s not about the technology,it’s about the business and consumer benefits.
• E‐Z returns• E‐Z reduced inventory costs• E‐Z book lifecycle management• E Z printing cost reduction• E‐Z printing cost reduction• E‐Z warehouse management• E‐Z restockingg• E‐Z re‐shelving• E‐Z having the book on the shelf when the customer is ready to buy
Transparency Comprehensive Real‐time Data Supply Chain cooperation
All leading to…
11BISG WEBCASTwww.bisg.org
Transparency Comprehensive Real‐time Data Supply Chain cooperation
All leading to…
Lower cost and greater efficiencies.
The ability to know exactly where every bookThe ability to know exactly where every bookis in real time, all the time.
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“A clear relationship exists between pressure to improve profitability and the application of RFID improve profitability and the application of RFID, resulting in improved competitive performance.
(Producers and) retailers set strategies and take actions primarily around maximizing visibility ‐‐ improving process management,
d fand increasing customer satisfaction.
The selection of RFID technology … plays a crucial role in the gy p yability to turn these strategies into profit.”
In a real cost /benefit analysis, questions to beasked are: what is the real, total cost of returns and pulping? how much money is tied up in books sitting in the warehouse? how much money is lost in unnecessary printing and how much money is lost in unnecessary printing and transportation? how many sales/dollars are lost because books aren’t available to a customer with a credit card in her hand?
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Tags now cost a dime, ‘readers’ a couple of hundred dollars, and Gen 2 RFID is a proven , ptechnology.
So what’s stopping you?
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Engaging with standards…
Michele SouthallDirector of Community Development
Patrick JavickDirector of Industry Development
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Director of Community DevelopmentGS1 US
BISG WEBCASTwww.bisg.org
Director of Industry DevelopmentGS1 US / EPCglobal US
GS1 EPCglobal Standards are a GS1 EPCglobal Standards are a set of integrated industry-driven standards which have b d l d t t ’been developed to meet user’s requirements enabling the identification of objects, data capture and sharing of information among partners throughout the supply chainthroughout the supply chain.
Understanding the business processes that affect the “things” as they move through the supply chain
Providing the ability to answer a broad range of question what is the real, total cost of returns and pulping? how much money is tied up in books sitting in the how much money is tied up in books sitting in the warehouse? how much money is lost in unnecessary printing and transportation? how many sales/dollars are lost because books aren’t available to a customer with a credit card in her hand?
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available to a customer with a credit card in her hand?