Cloud BI For Business Execution
Aug 08, 2015
2
Explosion of data volumes
Explosion in end user demand
Costs inhibitlarge scale BIdeployments
$$$
Less time to Respond
Limited amount of data is in an EDW
Leveraging your data assets continues to get harder
3
Today’s BI reality: Capability vs. agility
Agility
Capabili
ty
• Leaves out non-technical users• Difficult to combine data from multiple sources
• Don’t Scale: Desktop solutions run out of steam at 50 users
• Not all data in enterprise data warehouse• No end-user self service• High costs and long turn-around timeframes
Ind
ivid
ual
An
aly
stEn
terp
rise
Years Quarters Months Weeks Days
Dep
art
men
tTe
am
4
Agility
Capabili
tyIn
div
idu
al
An
aly
stEn
terp
rise
Years Quarters Months Weeks Days
Dep
art
men
tTe
am
• Robust BI capabilities• Rapid deployment and
iteration• Best of both worlds, in the
cloud
Today’s BI reality: Capability vs. agility
5
Ente
rpri
seD
ata
Tie
rU
ser
Data
Tie
rBirst: 2-tier Analytics & Automated Data Refinement
Data Warehouse Existing Data Stores Apps + Big Data
User-ready Data Store
AutomatedData Refinement
Business Model and Data Navigator
ERP, CRM, SCM
7
Ente
rpri
seD
ata
Tie
rU
ser
Data
Tie
r
Data Warehouse Existing Data Stores Apps + Big Data
User-ready Data Store
AutomatedData Refinement
Business Model and Data Navigator
ERP, CRM, SCM
Ente
rpri
se B
I Experi
ence
Birst’s World-Class Set of Enterprise BI Capabilities
Enterprise reporting
Predictive analytics
Interactivedashboards
Visual discovery
Design studio
Mobile analytics
Open ClientInterface
8
Birst ImpactInitiative
2X Increase in Assets under managementSales analytics
75% Uplift in Catalog SalesMarketing analytics
$2M increase in profitsOperational analytics
5X increase in inventory turnsSupply chain analytics
Financial analytics $7.5M increase in revenue
Digital marketing 10% increase in click-through rate
HR Analytics 80% reduction in reporting resources & time
Enter at business use case, deliver rapid results
9
Complete view of company data available to non technical users. Providing freedom to analyze all data.
Optimize end-to-end business processes (lead-to-close, quote-to-cash, etc.) by combining data from all sources.
Consistent data, no more arguments in meetings about who has right numbers!
Implement in weeks not months or years! Agile development means fast changes/iterations on deliverables.
Benefits of this new unified approach: Business
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Plugs into and extends existing EDW, application and discovery investments.
Data is secure, stored cost effectively, and controlled centrally. Deployed in cloud or on premise.
Scales one use case at a time to thousands of users, who self serve.
Significantly lower total cost of ownership and operation compared to traditional models.
Benefits of this new unified approach: IT
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Op
era
tion
s
Em
bed
ded
Cu
stom
er
Mark
eti
ng
Financi
al
En
terp
rise
BI
Sale
s
Delivering value across multiple use cases
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Summary – Birst Customers Are the Happiest
Bir
st
Tab
leau
Qlik
Good
Data
Mic
roS
trate
gy
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%Positive
Nega-tive
Gartner Group Survey of Business Intelligence Customers, Aug 2014
Product Evaluation Frequency(Number of Unique Quarterly Pageviews)
Full-Stack Business Intelligence Platforms TrustMap™
5.0
4.5
4.0
3.5
3.0
2.5
0 2,400 4,800 7,200 9,600 12,000
Avera
ge U
ser-
Rati
ng
Trust Radius Survey of Full Suite BI Clients, December 2014
“ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.”
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Our business value is different.Operationalizing more data, one business case at a time. Every person, every decision, made better.
Our technology is different.Cloud BI. 2-tier Analytics and BI.Unique Automated Data Refinement.
Our point of view is different.Not just about the front end -- the data is the critical piece. Agility and consistency of data are key.
In Conclusion: Birst is different!