Cllr Steve Bedser Cabinet Member Health & Wellbeing Health and Social Care Overview and Scrutiny Committee Childhood Obesity Inquiry
Nov 12, 2014
Cllr Steve Bedser
Cabinet Member Health & Wellbeing
Health and Social Care Overview and
Scrutiny Committee
Childhood Obesity Inquiry
Sexual Health
Childhood Obesity - A Public Health Crisis
40% Birmingham children leave primary school either overweight or obese
Childhood Obesity
Sexual Health
Birmingham Health and Wellbeing
Strategy
• Priority to reduce childhood obesity
• Ambitious and aspirational target
• Reduce childhood overweight and obesity within 5 years
Childhood Obesity
Sexual Health
A first for Birmingham
• Joint strategic priority to reduce childhood obesity across Local Authority and NHS
• Strong political and strategic leadership
Childhood Obesity
Sexual Health
What is driving this crisis
• Changes in eating habits
• Reductions in activity
Childhood Obesity
Sexual Health
Changes to our eating patterns over
last 50 years.
•Increase in
convenience/ready to eat
food.
•More food eaten outside
the home.
•Less home
cooking/growing.
•Reduction in skills and
time to prepare meals.
Childhood Obesity
Sexual Health
Changes to our eating patterns over last 50 years
• Changes to shopping
habits.
• Move from family meals to
‘grab and go’.
• Change in proportion of
income spent on food.
• Social norms.
• Larger portion sizes.
Childhood Obesity
Sexual Health
Standard servings 1955 and 2001
Childhood Obesity
1955
Fries 72g
Coke 200ml
2001
Fries 205g
Coke 950ml
Sexual Health
Changes in our activity levels over the
last 50 years• Reduced occupational activity
• Increase in labour saving devices
• More sedentary behaviour e.g. screen time
• Reduction in perceived safety -> reduced outside play
Childhood Obesity
Sexual Health
Calorie Usage – Changes over 50 years
Childhood Obesity
Per week 1950s/2000s
Shopping on foot/car & supermarket 2400/275
Washing clothes by hand/machine 1500/270
Making a coal fire/gas fire 1300/3
Per hour
Hand lawn mower/electric mower 500/180
No power steering/with it 96/75
Sexual Health
What needs to happen?• No simple solution
• Multiple interventions required simultaneously
• Focus on:
• Behaviour
• Environment
• Opportunities
Childhood Obesity
Sexual Health
Alignment of strategic plans to support a
reduction in childhood obesity
Childhood
obesity
Birmingham
Mobility
Action Plan
CCG Plans
Food
Charter
Green Living
Spaces Plan
Cycling &
Walking
Ambition
Birmingham
Development
Plan
District Plans
(8/10 )
Childhood Obesity