Birla Sun Life Insurance Company Limited
(BSLI) is a joint venture between the Aditya
Birla Group and Sun Life Financial Inc, one
of the leading international financial services
organizations from Canada. With
experience of over a decade,
INTRODUCTION
BSLI has contributed to the growth and
development of the Indian life insurance
industry and currently is one of the leading life
insurance companies in the country.
Chairman
Mr. Donald Stewart
CEO / MD
Mr. A. Balasubramanian
PLAN SUMMARY
The life insurer should be in between 18 to 60 years.
The child, the nominee should be 13 year younger at
entry.
Parents must be of age 75 or younger when plan
matures and the
Guaranteed Maturity Benefit you choose must be at
least:
•RS 75000 for the 100% Guarantee maturity option
•RS 37500 for the 200% Guarantee maturity option
•RS 25300 for the 100% Guarantee maturity option
The Enhanced sum Assured you choose if any must be
at least RS 50000
Entry Age (age on last birthday) 25 –70 years
Accumulation Period 5 – 30 years subject to maximum
vesting age of 80 years
Pay Term Regular pay
Basic Premium Minimum Rs. 18,000 p.a. if paid
annually
Minimum Rs. 24,000 p.a. if paid semi-
annually,
Minimum Rs. 30,000 p.a. if paid
quarterly; or
Minimum Rs. 36,000 p.a. if monthly
Plan Summary :
What you choose:
Convenient base premium
amount:
What you receive:
Band 1: Rs. 400 – Rs. 599 per month
Band 2: Rs. 600 – Rs. 899 per month
Life cover to financially secure your
family
Premium Rebates:
Annual = 4%
Semi-Annual = 2%
On Maturity, you get a lump sum
which can be used for your goals
Band 3: Rs. 900 and above Liquidity of savings so you can
access your money any time
Option to double life cover for a
nominal additional premium for
enhanced financial security
How BSLI Dream Endowment
Plan works:1. You choose your Policy Term from our options of 10 / 15 / 20
/ 25 / 30 years.
2. Your Guaranteed Savings Date is the last policy anniversary
based on your choice of Policy Term.
3. You choose the Basic Premium you want to pay each year.
4. You choose Pay Term from options of 5-Pay / 10-Pay / 15-Pay
/ 20-Pay / Regular Pay.
5. You have an option to choose an Enhanced Sum Assured to
increase the financial security for your loved ones.
6. You have an option to choose from our range of riders to
further customize the financial security of your loved ones.
SWOT ANALYSIS
Strength•Multi-channel
Distribution
•Well Diversified plans
•Superior Investment
and risk management
frame work
WEEKNESSCompany have not
penetrate
in the rural market
There is no plan for low
income
Group
Fees for the advisor is
higher
than the other company
OPPORTUNITY
•Good potential
Market
•Company can
penetrate in Rural
Market
THREAT
“Old habits die hard”
its
Still difficult task to
win the
Confidence of public
towards
Private company
Competitors offering
similar
Kind of insurance
FINDINS ABOUT THE SELECTIONS
OF NEW ADVISOR
27%
73%
Male v/s femaleRespondence
FEMALE
MALE