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Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations Research and Strategic Planning and United Airlines in Research and Development. Areas of work included Yield Management, Fleet Planning, Aircraft Routing, and Crew Scheduling. Also worked for Hull Trading, a major market maker in stock index options, and on the staff at MIT’s Flight Transportation Lab. Apparently has a hard time holding a steady job. Education: Master’s, Engineer’s Degree, and Ph. © Scott Adams
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Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Dec 17, 2015

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Page 1: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Biography for William Swan

Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations Research and Strategic Planning and United Airlines in Research and Development. Areas of work included Yield Management, Fleet Planning, Aircraft Routing, and Crew Scheduling. Also worked for Hull Trading, a major market maker in stock index options, and on the staff at MIT’s Flight Transportation Lab. Apparently has a hard time holding a steady job. Education: Master’s, Engineer’s Degree, and Ph. D. at MIT. Bachelor of Science in Aeronautical Engineering at Princeton. Likes dogs and dark beer. © Scott Adams

Page 2: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

New Perspective on Fleet Planning

Prepared for AGIFORS 2002 Symposium

October 2002William M. SwanChief Economist

Boeing Commercial

Page 3: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Review of Fleet Plan Techniques

• Put and Take

• Push Down

• Vest Pocket

• Abandon all Hope

Page 4: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

SEA

DFW

ORD DTW

BOS

19:65

19:66

19:78

19:79

19:85

19:86

19:89

19:90

20:10

20:12

Put ‘n Take Fleet Plan Replaces Airplanes in a Schedule

Page 5: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

20 oldN110s

17 oldN110s

15 NewN142s

25 MediumN240s

15 NewN142s

10 NEWN220s

18 MediumN240s

Push Down Fleet Plan Reassigns Schedule

3

7

Page 6: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Vest Pocket Fleet Plan Uses Demand Distributions

0

5

10

15

20

25

30

0 50 100 150 200 250 300Demand (monthly avg per departure) US domestic Airlines

Air

pla

ne

s N

ee

de

d f

or

De

pa

rtu

res

Notional 1985

Page 7: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Divide Distribution by Airplane Size to get Fleet & Mix

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0 50 100 150 200 250 300Demand (monthly avg per departure) US domestic Airlines

Air

pla

ne

s N

ee

de

d f

or

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pa

rtu

res

Notional 1985

100-seat

150-seat200-seat

Page 8: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Grow Demand Distribution Based on Trends

0

5

10

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35

40

0 50 100 150 200 250 300Demand (monthly avg per departure) US domestic Airlines

Air

pla

ne

s N

ee

de

d f

or

De

pa

rtu

res

Feb-90

Notion-85

Page 9: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Trend Changes with RJs

05

101520253035404550

0 50 100 150 200 250 300Demand (monthly avg per departure) US domestic Airlines

Air

pla

ne

s N

ee

de

d f

or

De

pa

rtu

res

Feb-95

Feb-90

Notion-85

Aside:

Page 10: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

RJs Big Time

05

101520253035404550

0 50 100 150 200 250 300Demand (monthly avg per departure) US domestic Airlines

Air

pla

ne

s N

ee

de

d f

or

De

pa

rtu

res Feb-00

Feb-95

Feb-90

Notion-85

Further Aside:

Page 11: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Review of Fleet Plan Techniques

• Put and Take• Push Down

• Vest Pocket

• Abandon all Hope

Page 12: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Big Markets Do Not Mean Big Airplanes

150

200

250

300

350

400

450

0 1000 2000 3000 4000 5000 6000 7000

Seats/day Aug 2001 by Airport Pair

Sea

ts/D

epar

ture

Au

g 2

001,

Sam

e P

air

>5000km, 5+deps/week

Average

Page 13: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

0

50

100

150

200

250

300

350

400

450

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

Seats Per Day

Sea

ts P

er D

epar

ture

Average

Big Markets Do Not Mean Big Airplanes

All Airport Pairs under 5000km and over 1000 seats/day

Page 14: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Big Markets do not Mean Big Airplanes

0

50

100

150

200

250

0 1000 2000 3000 4000 5000 6000Seats/day in Airport Pair, European Regional Aug 2001

Sea

ts/D

epar

ture

data for markets > 4/week 1991 & 2001

Page 15: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Big Aircraft Markets Do Not Stay Big

150

200

250

300

350

400

450

150 200 250 300 350 400 450Seats/Departure Aug 1991

Sea

ts/D

epar

ture

Au

g 2

001,

Sam

e P

air

>5000km, 5+deps/week

Page 16: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

150

200

250

300

350

400

450

150 200 250 300 350 400 450

Seats/Departure in 1990, Atlantic pairs

Sea

ts/D

ep in

200

0 (s

ame

pai

r)

Size in 1990 Not a Forecast for Size in 2000

Size in 1990 Not a Forecast for Size in 2000

Page 17: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Size in 1991 not a Forecast for 2001

0

50

100

150

200

250

50 100 150 200 250 300

Seats/Dep Aug 1991 Pairs (Europe>4/week)

Sea

ts/D

ep A

ug 2

001,

sam

e pa

ir

Size Getting Larger

Size Getting Smaller

Page 18: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Small Airplanes not in New Markets

150

200

250

300

350

400

450

5000 7000 9000 11000

Distance (km)

Se

ats New

Old

Atlantic Airport Pairs with Service Aug 2000 but not Aug 1995

Page 19: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Big Markets Do Not Mean Big Airplanes

150

200

250

300

350

400

450

0 1000 2000 3000 4000 5000 6000 7000

Seats/day Aug 2001 by Airport Pair

Sea

ts/D

epar

ture

Au

g 2

001,

Sam

e P

air

>5000km, 5+deps/week

Average

Page 20: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Small Airplanes Not in New Markets

150

200

250

300

350

400

450

5000 6000 7000 8000 9000 10000 11000 12000 13000

Distance (Km)

Sea

ts/D

epar

ture

, Au

g 2

001

>5000km, 5+dep/week

Page 21: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Small Airplanes not in New Markets ?

0

50

100

150

200

250

0 500 1000 1500 2000 2500Distance (Km), European Regional Markets

Sea

ts/D

ep, A

ug 2

001

Old Markets

New Markets

Log. (New Markets)

Log. (Old Markets)

Page 22: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Why No Pattern in Size?

Page 23: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Cost per Seat Declines with Size

$-

$50

$100

$150

$200

$250

$300

$350

0 100 200 300 400Seats

$/S

eat Cost/Seat

Page 24: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Revenues Track Costs[30 business + discount fill to 80% LF]

$-

$50

$100

$150

$200

$250

$300

$350

0 100 200 300 400Seats

$/S

eat

Cost/SeatRev/Seat

Page 25: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Revenues Track Costs II[30 business + 90 discount, with Spill]

$-

$50

$100

$150

$200

$250

$300

$350

0 100 200 300 400Seats

$/se

at

Cost/SeatRev/Seat

Page 26: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Any Size Will Do[Averaged Demand Curve]

$-

$50

$100

$150

$200

$250

$300

$350

0 100 200 300 400Seats

$/se

at

Cost/SeatRev/Seat

Page 27: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Any Airplane Size Works

• Cost and Revenue Lines are the same shape• Profit nearly the same at any size• Possibility of a minimum profitable size• Upper limit at twice that size?

– Limit not set by airplane technology– Limit possibly set by market entry, split in ½– Or does cost curve rise due to ground costs?

Page 28: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

This is Speculation, Not Proof

• Strong lack of pattern in airplane size as used

• Need for model to explain observed behavior

• Proposed model explains what we see

• Proof by “Occam’s Toothbrush”

not convincing

Page 29: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Bonus: An example of business sleaze

(Occam’s Toothbrush) Introducing a technique often used in business

Proof by Assumptions “Test”What is the most reasonable set of assumptions

That fits all known data pointsAnd allows our guess to be right?

Page 30: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

Any Size Will Do[from minimum to 2x]

$-

$50

$100

$150

$200

$250

$300

$350

0 100 200 300 400Seats

$/se

at

Cost/SeatRev/Seat

Page 31: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.

William Swan:

Data Troll

Story Teller

Economist

Chief Economist, Boeing Commercial Airplanes, Marketing

Page 32: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.
Page 33: Biography for William Swan Currently the “Cheap” Economist for Boeing Commercial Aircraft. Previous to Boeing, worked at American Airlines in Operations.