- 1. Natural Valuesand Ecosystem Servicesin the Fight against
Poverty
- Jalpan de Serra, Quertaro, MxicoSeptember 2007
www.sierragorda.net Biodiversity Conservation in the Sierra
Gorda 2. Sierra GordaBiosphere Reserve, Quertaro., Mxico
www.sierragorda.net 3. Sierra GordaBiosphere Reserve
www.sierragorda.net 4. The most ecodiverse biosphere reserve in
Mxico. Tropical Forests Oak Forests Coniferous Forests Xerifilous
matorral Mesophilus forests Gallery forests www.sierragorda.net 5.
Local, national, and international partnerswww.sierragorda.net 6.
The Sierra Gorda Consortium www.sierragorda.net 7. Monitoring of
hydrology and soil erosion www.sierragorda.net 8. Runoff
coefficient for an area without vegetation and in a pine forest in
Pinal de Amoles, Quertaro Runoff Coefficient is the percentage of
rainfall that appears as runoff Without Vegetation Pine forest
www.sierragorda.net 9. Relative amount of soil loss for areas
without vegetation compared to pine and oak forests Bars display
weight of sediment (kilos) in every 100 m 3of runoff Without
vegetation Without vegetation www.sierragorda.net Sediment Sediment
Pine Pine 1 Pine 2 10. Volume of runoff in different vegetation
types in the semi-arid zone of Quertaro (Cadereyta) Without
vegetation www.sierragorda.net Volume of Runoff (m 3 ) 11. Carbon
sequestration plots& weighing biomass www.sierragorda.net 12.
Results of Carbon Inventory www.sierragorda.net 13. Total value (US
Dollars) of ecosystem services per vegetation type
www.sierragorda.net 14.
- Grupo Ecolgico Sierra Gorda I.A.P.,
- Bosque Sustentable A.C., and
- Productos y Servicios Tursticos Sierra Gorda, S.A. de C.V.
- with the preparation of an
- Integrated Strategic Plan.
www.sierragorda.net 15. Bosque Sustentable as an Aggregator
www.sierragorda.net 16. Environmental Services Products
www.sierragorda.net Product Type Geography Potential / Existing
Market Financial Objective Status Reforestation Carbon
sequestration Sierra Gorda International Cost recovering + some
charity Existing product Commercial plantation Carbon sequestration
Huasteca potosina International Profit generating Under development
Assisted natural generations Carbon sequestration Sierra Gorda
International Cost recovering Under development Gourmet product -
Integrated ecosystem Biodiversity Sierra Gorda International Cost
recovering + Profit generating Under development Avoided Soil
Erosion Soil Conservation Sierra Gorda State and Local Generation
of local employment Under Implementation 17. Sources of Competitive
Advantage
- Long history, tracing back to the grass root efforts of Grupo
Ecolgico since 1987;
- Coordinated and successful efforts in environmental education,
livelihood diversification, restoration, and plant and wildlife
conservation programs;
- Well-tested, sustainable, and improving institutional
co-management framework - public (Reserve) and private (NGO)
partnership.
www.sierragorda.net 18. Sources of Competitive Advantage
- As an aggregator, Bosque Sustentable can enable the pooling of
micro reforestation projects for the market, which helps to
alleviate poverty.
- Compensation to locals for the opportunity costs of forestry
conservation;
- Help the poor: the funding will be utilized for payment to land
/ forestry owners and also for employment for the forestry
management program;
- Additional benefits of improved quality of life for communities
and residents through participating in the programs.
www.sierragorda.net 19. Pricing Strategy www.sierragorda.net
Product Cost Reforestation
- US$15-18 per ton of CO 2 e;
- 35-40 or 60-65 split between Bosque Sustentable and land
owners;
- This effectively elevates the price of the product into the
higher end of the market.The pricing strategy appears justifiable
given the nature of micro products and the differential
advantages.
Commercial plantation
- 10 to 30 percent discount to reforestation due to (1) the
larger size of an individual project (normal is at least 50 ha
above); (2) the economic value expected from future wood
harvesting; (3) land owners are typically not as poor as those for
reforestation projects.
Assisted nature regeneration
- Need further input based on the on-going baseline studies.
Individual customers
- Above US$20 per ton of CO 2 e (World Land Trust at 15 per ton
of CO 2 e) because of the effort to aggregate customers.
20. Biodiversity ConservationGourmet Product www.sierragorda.net
Factor Description Flat fee
- Based on the minimum cost needed for conservation.
- US$200,000 400,000 per annum when annual product sales do not
exceed a certain amount (such as US$20 40 million, meaning one
percent of sales, or US$40 80million at 0.5 percent of sales).
Progressive contingent fee
- A percent (0.5 - one percent) of any sales exceeding the amount
defined above; the ratio may be reduced progressively as sales
increase.
Cap or extension
- Determining a cap of fees at an amount that would be a
sufficient payment to land owners and a complete forestry
management program.The cap may be based on one of the market
approaches (jaguar or carbon sequestration) previously
described.
- Alternatively, no cap of fees but instead extend the area of
conservation as fees reach a certain amount.(Amount to be
determined after a detailed budgeting).
Rationale
- Start with a low entry fee that may entice new customers;
- The contingent fee portion provides additional income as
arguably the biodiversity conservation image helps the success of
commercial product sales.
21. Biodiversity Monitoring :Jaguar Range Determination
www.sierragorda.net 22. Sierra Gorda Social Return on Investment
Analysis: Change in quality of lifesince the creation of the
reserve www.sierragorda.net 23. Desire to protect the
environment,before and after training www.sierragorda.net 24. Rates
ofgarbageseparationbefore and after training www.sierragorda.net
25. Gracias ! www.sierragorda.net