BIODATA - sarawaktimber.org.mysarawaktimber.org.my/timber_issue/1370845124-Paper 3... · SERBA DINAMIK GROUP (SERBA) ... BASF Petronas Chemical Snd. Bhd. ... Swot analysis b. Getting

BIODATA

HAJI ABDUL KADIER SAHIB

DATE & PLACE OF BIRTH : 13 – 4 -1949 in Bintulu

EDUCATION:

Primary : St. Anthony, Bintulu

Secondary : St. Thomas, Kuching

Bachelor of Economics (Hons.) University of Malaya , 1973

FAMILY :

Married , 2 daughters

CARRIER:

1974- Executive with Sarawak Economic Development

Corporation

1986 _ Involved in own business

Present- Group Chairman, Serba Dinamik Group Bhd and Serba

Dinakim Sdn. Bhd

actively involved in strategic management, providing corporate

advice on issues related to business planning and development of

the Group.

BIODATA (CONT’D)

HAJI ABDUL KADIER SAHIB

NGO:

Member of Party Pesaka Bumiputra Bersatu Sarawak (PBB). Held

various post at branch level, Executive Committee State Level PBB Youth

Wing for 2 terms, 1985/1987 & 1987/1989.

Founding Chairman Dewan Usahawan Bumiputra Sarawak (DUBS)

Bintulu

Presently holding post of Chairman DUBS Bintulu branch and Vice

President DUBS Negeri

Chairman PersatuanPengusaha Industri Ruminan Bintulu

Adviser to a number of NGOs in Bintulu

AWARD:

Awarded Sarawak State Entrepreneur of the Year by Ministry of Industrial

Development Sarawak in 2008.

PLACE OF STAY : Bintulu

SERBA DINAMIK SDN BHD

#1 Background of Company

#2 Key Milestones and Achievements

#3 Sharing Experience

Background of Company

• Incorporated in Malaysia on 11th June 1993 with paid-up capital

RM 50,000

• Authorised and paid-up capital to date : RM 60 M and RM 56 M r

• An established and a fully integrated and specialized engineering

and maintenance service provider to the oil & gas (O&G),

petrochemical, and utilities industries in Malaysia, Indonesia and

the Middle East.

• A TERAS company since 2012 , under TERAJU

Founders and key Directors are

1) Dr Ir Hj Abdul Karim Bin Abdullah, 47

• a qualified professional mechanical engineer with more than 24

years of hands-on experience in the O&G industry

2) Hj Abdul Kadier Bin Sahib, 62

• Bachelor of Economic graduate has more than 30 years of

experience in diversified business sectors

3) Hj Awang Daud Bin Awang Putera, 51

• a mechanical engineering graduate has more than 25 years of

hands-on experience in the O&G industry

#1 Background of Company

OFFICES & CENTRES

Head Quarters : Bintulu

Corporate Office : Shah Alam

Overseas : Subsidiaries in Indonesia, Qatar, Saudi Arabia

: Associates in Thailand, UAE, Bahrain, Kuwait, Oman

: Representative Office in Vietnam, Brunei, UK, USA

Workshop : Bintulu, Miri, Labuan, Kota Kinabalu, Paka (Terengganu)

SHAREHOLDERS’ PROFILES

Shareholdings Of Serba Dinamik Sdn Bhd

Nama / Syarikat Shareholdings Percentage (%)

Serba Dinamik Group Berhad 49,500,000 90.0

Hj Abdul Kadier Sahib 5,500,000 10.0

Total 55,000,000 100.0

Redeemable Preference Shares Holder 1,000,000

Shareholdings Of Serba Dinamik Group Bhd

Nama / Syarikat Shareholdings Percentage (%)

Dr Ir Hj Mohd Abdul Karim Bin Abdullah 27,009,350 43.5

Hj Abdul Kadier Sahib 21,421,208 34.5

Hj Awang Daud Bin Awang Putera 13,659,900 22.0

Total 62,090,458 100.0

VISION AND MISSION

VISION

MISSION • TO CONTINUE TO BE THE MOST HIGHLY REGARDED

VALUE-ADDER IN TERMS OF SAFETY QUALITY &

EFFECTIVENESS

• THE FIRST CHOICE FOR CUSTOMERS THAT THEY NEED

NOT LOOK FOR OTHER ALTERNATIVES

• PROFIT CONTRIBUTOR TO OUR SHAREHOLDERS

• TO EXCEL AS A GLOBAL AND RECOGNISED

PROVIDER OF TOTAL TECHNICAL ENGINEERING

AND COMMERCIAL SERVICES

SERBA DINAMIK GROUP (SERBA) is a dynamic and

diversified international group with a focus oriented approach

offering :-

(i) Integrated Engineering, Contracting & Maintenance:

(ii) System Integrator/Packager:

‘A one stop solution’ is an approach which is liked by a lot of

clients and SERBA offers this service under this system of

integrator/packager capabilities.

We have met and exceeded our clients’ expectations by

adhering strictly to our Quality, Safety and Environmental

Procedures, which form the WAY FORWARD CULTURE of

our entire workforce globally.

GROUP OVERVIEW

Construction & Fabrication Business Unit

Plant Operation & Maintenance Business Unit

Mechanical, Electrical & Plumbing (MEP) Business Unit

Education & Training Business Unit

Global Trading Business Unit

IT Solutions Business Unit

SERBA DINAMIK GROUP

CORPORATE BUSINESS UNIT

2%

40%

55%

0.50%

1.50% 1%

MECHANICAL, ELECTRICAL & PLUMBING

CONSTRUCTION & FABRICATION

OPERATION & MAINTENANCE

IT SOLUTIONS

GLOBAL TRADING

EDUCATION & TRAINING

MALAYSIAN NETWORK

Paka,

Terengganu

Shah Alam,

Pasir Gudang,

Bintulu

Miri

Selangor

Johor

Revenue :

Staff Strength :

RM 243 Million (2012)

210 nos Parmanent

200 nos Contract & is growing…

Labuan

Kota Kinabalu

International

Revenue : RM130

million

Staff Strength :

• Permanent :

90nos

• Contract : 150nos

& is growing…

INTERNATIONAL

NETWORK

REGISTRATION Malaysia

Overseas MOF

ADGAS SAFCO

MEMBERSHIP

DEWAN USAHAWAN BUMIPUTERA

SARAWAK

MALAYSIAN OIL & GAS SERVICES COUNCIL

WORLD ISLAMIC ECONOMIC FORUM

#1 Background of Company

OHSAS 18001:2007

ISO 9001:2008

ISO 14001:2004

CERETIFICATION

COMMENDATION

& AWARDS

PLEDGE

Serba Dinamik:

•Look forward for partnering with YOU to achieve efficiency

and reliability of improve equipment

•First and last choice that YOU need not look for other

alternatives

•Adopt a culture of ‘Think globally, act locally’

List of Clients

Amoco Chemical (M) Sdn. Bhd.

Asean Bintulu Fertillizer (ABF) Snd. Bhd.

BASF Petronas Chemical Snd. Bhd.

CUF Gebeng, Teknik Janakuasa Snd. Bhd.

Conoco International Inc

CUF Kerteh, Teknik Janakuasa Snd. Bhd.

Eastman Chemical (M) Sdn. Bhd.

Ethylene / Polyethylene (M) Sdn. Bhd.

FPG Oleochemical Sdn. Bhd.

Gas District Cooling (M) Sdn. Bhd.

Gas District Cooling (M) KLIS Sdn. Bhd.

Huntsman Tioxide (M) Sdn. Bhd.

Malaysia LNG Tiga Sdn. Bhd.

Malaysia Shipyard & Engineering Sdn. Bhd.

Malaysia Newprint Industries Sdn. Bhd.

MLNG Sdn. Bhd.

MMC Oil & Gas Engineering Sdn. Bhd.

MTBE / Polypropylene (M) Sdn. Bhd.

Nippon Oil Exploration (M) Ltd

Optimal Chemicals (M) Sdn. Bhd.

PETRONAS Ammonia Sdn. Bhd.

PETRONAS Carigali Sdn. Bhd., KLCC

PETRONAS Carigali Sdn. Bhd., Miri

PETRONAS Carigali Sdn. Bhd., Sabah

PETRONAS Carigali Sdn. Bhd., Terengganu

PETRONAS Fertillizer (Kedah) Sdn. Bhd

PETRONAS Gas Bhd., Complex A

PETRONAS Gas Bhd., Complex B

PETRONAS Methanol (Labuan) Sdn. Bhd.

PETRONAS Penapisan (Melaka) Sdn. Bhd.

…List of Clients PETRONAS Penapisan (Terengganu) Sdn. Bhd.

PETRONAS Research & Scientific Service

Petronas Gas Bhd. (Segamat)

Polyplastics Asia Pacific Sdn. Bhd.

Puncak Niaga (M) Sdn. Bhd.

Sabah Shell Petroleum Co.

Sabah Shell Berhad

Second Ethylene Cracker Project

Shell MDS (M) Sdn. Bhd.

Teknik Janakuasa Sdn. Bhd.

Tioxide (M) Sdn. Bhd.

Tenaga Nasional Berhad Generation (TNB) Sdn. Bhd., JOR

Tenaga Nasional Berhad Generation (TNB) Sdn. Bhd.,

Serdang

Tenaga Nasional Berhad Generation (TNB) Sdn. Bhd.,

Tunku Jaafar PD

Turboservices Sdn. Bhd.

Uniqema (Malaysia) Sdn. Bhd.

Vinyl Chloride (Malaysia) Sdn. Bhd.

Nouvo Pignone SPA

Italvalv Snc

SVT Gmbh

Total Fina Elf

Nouvo Pignone / Qatar Gas LNG

GPIC, Bahrain

Oman LNG Ltd.

ADGAS, UAE

Qatar Petroleum, Qatar

GE Rotoflow, USA

Massaood John Brown, UAE

SAFCO, Saudi Arabia

WoodGroup Int, UK

PT Pertima

PT Badak NGL

PT PAL Indonesia

PT Mecdo

PT Tjiwi Kimia

PT Indonesia Power

PT Pindo Deli

…List of Clients

Incorporation of SDSB to provide fabrication construction, repair

and maintenance of turbo machineries, and supply of technical

training, material and equipment, manpowe,r general labor.

1993 0.05 M

SDSB built its first mechanical and fabrication workshop in

Bintulu, Sarawak. 1994

Vendor status under the Petronas VDP to provide repair and

maintenance of rotating equipment 1997

Incorporation of SDLC to provide specialized learning and

consultancy courses in maintenance to personal in oil and gas

companies, refineries, petrochemical and power industries.

1998 0.5 M

Incorporation of SDC to provide maintenance of instrument

and control system, supply of instrumentation, control and

electrical product and software, as well as installation,

erection and commissioning of instrument and electrical

systems.

June 2000 1 M

Incorporation of SDAE to provide engineering solutions and

various quality audit, control and testing services related to

maintenance and reliable operation of plant equipment.

Aug. 2000

Incorporation of SDG to provide corrosion/erosion and energy

efficiency coating systems for plant equipment. Aug. 2000

Key Milestones and Achievements

Incorporation of SDI to procure equipments and parts for

clients and to meet the requirement of other internal associate

companies project needs, where the equipments/parts are

required to fulfill the “TEAM” package.

Sept. 2002

Incorporation of SDIL in Labuan) to provide TEAM package

through joint venture companies outside Malaysia.

Awarded first overseas job (in UAE)

Sept. 2002

Set up new workshop and plant in Paka, Terengganu 2004 6.8 M

Set up of PT. Serba Dinamik in Indonesia 2005

Set up Middle East office in Qatar 2006

Graduated from PETRONAS VDP, an indication that SDSB has

grown to a level where it can complete openly in local and

international market.

2007

Setting up of a JV company in Saudi Arabia, Serba Dinamik

(KSA) LLC, a move to indicate a strong commitment to make a

presence in Middle East.

2010 12 M (2009)

Appointed a Trust Company under TERAJU 2012 21 M (2011)

Set up workshop in Miri, Labuan, KK 2012 56 M

Key Milestones and Achievements

Sharing Serba Dinamik Experience

1. Setting up - ( Easiest stage) : What business to do? Do homework

2. Getting first business :

- Challenges

a. track record

b. Registration

c. Semi Skill / Skill workers

d. Tools

- Strategy

a. Use licenced company

b. Factors to consider

* Pricing

* Strength & Weakness

* Competitions

3. Early stage of Establisment

a. Registration & Licences

b. Supplier support

c. Direct execution vs Sub-con

d. Building Trade record

* Getting jobs in targated sector

* Quality

* Delivery

* Safety

* Clients satisfaction

e. Build close working relation with clients

f. Financing

…Sharing Serba Dinamik Experience

4. Growth Stage

a. Swot analysis

b. Getting 3rd party recognation

* Certification

* Awards

c. Training

* In house training for own workers

* Training for industry

d. Inculcate understanding, trust, teamwork

* Among shareholders

* Between workers

* Between workers and management

* Between workers, management and shareholders

e. Strategic Planning

* Target sector & region

* Aggressive training

* Capital, project financing

f. Increase Capital

…Sharing Serba Dinamik Experience

5. Expansion Stage

a. Building strong strategic alliance and technical collaboration with

established service providers

a. Rebranding as

* Reliable Co. (quality, delivery, safety, quick response)

* Owner – operator

* Repeat customers

* "Think Globally, act locally“

* Wider base clients

c. R & D

* Create competitive edge

* Inovative Edge

* Technical Edge

* Product improvement

d. Strategic Planning

* Training for clients workers

* Secure long term contracts

* Spread out in different regions (Geopolitical safety net)

e. Challenges

* Bigger competitors

* Quality control

* Different working enviroment, culture

Staff relation

Thank You