BinSina Pharmacy Portfolio

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The campaign to be launched discusses the struggle faced in attempting to come up with a unique repositioning strategy for Bin Sina Pharmacy and how the creative team went about deriving consumer insights in order to develop executions that may gain exposure. The campaign recommended, mainly centers around the idea that every individual has their own unique story. This insight was then used to connect people’s stories with different colors and different product lines.

Bin Sina explained the brief for students to come up with a specific strategy that not only rebrands the concept in a more vibrant and dynamic way but instead forming up a technique that dignifies on why Bin Sina Pharmacy excels in terms of recognition but fail in terms of exhibiting a competitive edge in todays market.

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For the consumers to know what there hopes are; and are more than willing to reach them; the cutout explain a variety of seven color which each describe a specific attribute that help motivate them. Each cut-out is also linked with a product line to further induce the meaning of the colors.

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Red

Orange

Blue Black

Green

Yellow

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The billboard tends to play consistency on the role of post-it notes towards the campaign. It shows how with each consumer contributing to taking a note and writing there inner feelings for the day; the post-it note pad that is shown is almost over which would motivate consumers as a call to action strategy.

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The instore color wheel of fortune wraps around our Public relation event as well as the website to help consumers try the game and win packages that include product samples that are directly connected to the colors.

In-store color wheel of fortune

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WebsiteThe design would be directly parallel to our product line division through colors. Once a consumer chooses a color a further web page would appear directing him/her to the products in specificity.

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With our target audience known to be using the metro, an advertising in the metro stations was bound to happen.

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The layout of the store & what the employees will wear would certify our 7 color concept even further.

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The commercial tends to bring to life a customers experience on what excites her day. the concept connects to our `’what’s your story?” technique, where further research would lead to connecting her story with a color that is affiliated with a product line.

We are not goons, bullies, intimidated or horrified

We are gathered from all around the world to represent

this university

Because in this suit of armor we stand strong in belief

Because when together we bond to create joy and pride

I Am A.U.D KnightsI represent the knights in battles and wars because “I

Am Blue”

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To further improve exposure, Round abouts across Jumeirah Beach Residence will be used as it is mostly visited by tourists.

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Magazine inserts IThe magazine insert will contribute to the promotional period during the duration of our campaign in which consumers will be asked to show the post-it in store to recieve a present.

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Magazine inserts IIThis magazine insert will be a humoros appeal to grab attention towards the campaign and increase exposre.

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BrochureThe brochure tends to flow on our playful/colorful concept where a childhood game called “fortune teller” would be implemented to show the colors and the products associated with the color.

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Promotional boxThe promotional box which is the present asserted by the employees includes the brochure, a pill like shape with more information on each color on the inside and a sample product from the color category of what the consumer is feeling.

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Designed with rejoice, the letterhead tends to be a playful object inorder to stay within consumer minds and avoid being forgotten with all other bombarded letters or notes.

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