Billing of everything Anna Kozłowska-Jarosz BSS Product Manager Preparation for challenges in the Digital World
Jan 23, 2018
Billing of everything
Anna Kozłowska-Jarosz
BSS Product Manager
Preparation for challenges in the Digital World
• Challenges faced by CSPs today
• Digital services – changes
• Billing of everything for everyone – key features
• Billing as a part of omnichannel approach – story
• Summary
AGENDA
CHALLENGES FACED BY CSPs TODAY
REVENUEDECREASE
CUSTOMER CHURN
NON TELCO PROVIDERS
SILOED LEGACY SYSTEMS
VARIETY OF PLAYERS AND DIGITAL SERVICES
Communications Service Providers
Providers of IoT services
Application providers
Device providers
Third-parties (partners)
Customers / Resellers
End Users
THE WAY OF THINKING
NEW CHALLENGES IN TERMS OF SYSTEMS/PLATFORMS
PARTNERSHIP IS A MUST
Each service provider in the value chain has a clear role
Roles are defined in the Partnership Model dimensions
co-branding
direct sales to end users / customers
billing on-behalf
Pricing models depends on verticals
Value-based pay-per-use model
Criteria-based flat rate model
Consumer device model
Enterprise device model
Tailored pricing model
BUSINESS MODELS
VARIETY OF RELATIONS AND
SETTLEMENTS: B2X, B2B2X
SETTLEMENTS WITH TELCO AND
NON TELCO PARTNERS
PRICING MODELS
TRADITIONAL PRICING
- USAGE BASED
- EVENT BASED
- SUBSCRIPTION
BILLING OF APPLICATION
SLA/QoS DEPENDING
FINANCIAL MODELS
FINANCIAL DOCUMENTS
VARIETY
ASSIGNMENT OF
CHARGES TO
APPROPRIATE DOCUMENT
MULTIPLE BILLING
REVENUE MODELS
MULTI…
… LEVELED
…TENANT
…CURRENCY
…COUNTRY
…LANGUAGE
…DEVICE
KEY ASPECTS OF BILLING OF EVERYTHING FOR EVERYONE
WHAT CUSTOMER CENTRIC MEANS IN DIGITAL WORLD ?
Conscious and demanding customer
Unrivaled Customer Experience
One provider for everything
Single Point of Contact
Provider is a partner of end customer
One invoice/one payment
Billing of everything
and for everyone
A story
NEW CAR BOX DEVICE LAUNCH
DEMO TELCO SIGNED ANAGREEMENT WITH PARTNERS
- DEVICE MANUFACTURER
- APPLICATION PROVIDER
PARTNERS:
- DEVICE MANUFACTURER (car-boxes)
- APPLICATION PROVIDER (parking space app, intelligent car analytics, games)
John Cage is an active social media user and he loves gadgets and
innovations.
He has just signed an agreement with Demo Telco and lately his friends
told him about connected car option.
BUSINESS AND FINANSE RELATIONS
Application provider Car-boxes manufacturer Car dealer
John Cage
Partners side:
Define a model of cooperation with partners
Define agreed pricing models
End customer side
Define a service for end customer
in Product Catalog
Notify customer about new option
WHAT IS REQUIRED IN DEMO TELCO SYSTEMS ?
Dear John,
We have great offer for you…
Please log in via self service application in order to GET CAR BOXfor your car !
JOHN LOGS IN TO SELF SERVICE
BILLING FOR EVERYTHING AND FOR EVERYONE
POSSIBLEwith
Comarch Convergent Billing
SUCCESS ENABLER – COMARCH CONVERGENYT BILLING
Ready to support
new Digital
Scenarios
Multi-party
settlements
Omnichannel
compatibilityB2B2X support
Telco & Non-
Telco servicesMulti…support
Thank you
Anyquestions?
al. Jana Pawła II 39 a
31-864 Kraków
Poland
Phone: +48 12 64 61 000
E-mail: [email protected]
www.comarch.com