BillerudKorsnäs responsive corporate website

RESPONSIVE CORPORATE WEBSITE www.billerudkorsnas.com 2012-12-10 Elisabet Olin

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RESPONSIVE WEBSITE IN 3 MONTHS?

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Denial

Anger

Resignation

Acceptance

Commitment

IN BRIEF

BILLERUDKORSNÄS

Listed on OMX Stockholm

Sales of approx. SEK 20 billion

4,400 employees in 13 countries

1500 customers in 100 countries

Eight production units for

renewable packaging materials

Most focused and innovative

company within the primary fibre

based packaging industry

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BEGINNING 2011

EPiServer since 2005

Only one re-build since then – all other EPiServer upgrades have been

incremental

Awarded and good positions in various rankings

We considered ourselves well ahead

2005 – 2011

FOCUS

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Customer orientation

Innovation

International expansion

THE WAKE UP CALL

Increased number of visitors from mobile devices

Flash technology considered outdated

The world had changed and we had not

2006 2007 2008 2009 2010 2011 2012

Shift in technology

and behaviour

ITS ALL ABOUT BEING RELEVANT

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A NEW DIGITAL STRATEGY

1. Boost our brand

2. Sales tools based on iPads and apps

3. Website accessible on tablets (emerging markets)

4. Meet the investor community on several grounds

5. Attract attention from students – on any device

= responsive design

RESPONSIVE DESIGN – WHAT IS IT?

One website

Adjusts to device or

screen size

Flexible layouts,

font sizes, content,

navigation, images

= full site content,

accessible to all

HIGH PROFILE EXAMPLES

Time Magazine

Microsoft

GOOD EXAMPLE OF HAVING A SEPARATE MOBILE VERSION

Desktop version Mobile version

WE WANT ALL CONTENT REGARDLESS OF DEVICE

Desktop version Mobile version

POTENTIAL DOWNSIDES

Time Developing time

Time for testing

Money

Visitors using old browsers

But really, what’s the alternative?

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2013: OVER 50% VISITORS ON TABLETS AND SMARTPHONES

THE RESULT

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Increased traffic from mobile devices

Very positive response from customers, students, and

investors – builds confidence internally

Improved efficiency & flexibility

Strong proof of concept brand building

FOCUS ON THE POSSIBILITIES

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Elisabet Olin

Phone: +46 70 672 52 33, [email protected]

www.billerudkorsnas.com

THANK YOU FOR LISTENING!