Billboards

Billboard media Bushra Aziz

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Billboards A large outdoor board for displaying

advertisements Found in high-traffic areas such as alongside

busy roads

Types of billboards Painted billboards Digital billboards Mobile billboards Walking billboards

Painted billboards The image was projected on the series of

paper panels that made up the billboard. Using oil paints, artists would use large

brushes to paint the image.

Digital Billboards A digital board is a billboard that is created

from computer programs and software. Digital billboards can be designed to display

running text, display several different displays from the same company, and even provide several companies a certain time slot during the day.

Mobile billboards Unlike a typical billboard, mobile billboards

are able to go directly to their target audience.

They can be placed wherever there is heavy foot traffic due to an event – including convention centers, train stations, airports and sports arenas

Walking billboards Walking Billboards are what we refer to as our

Mobile Backpack Display Units which are equipped with LED Lights to illuminate the Ad at night and can be viewed from traffic that is going by.

3D bilboard

Advantages of billboards

People Will See It• They are highly successful at capturing

people’s attention from a distance because of their huge size.

• They are placed along highways and busy streets, you'll be guaranteed that people will see your advertising

• Billboard advertisements normally stay up for a set period of days or weeks, so people will easily memorise.

Customized Placement

you can specify which locations you want to use

Disadvantages Messages Must Be Brief• Text must be brief because billboards placed

by the roadside must only have less than a paragraph of text

• Long-term Commitment• Billboard companies often have businesses

enter into contracts that involve long-term commitments this is because it takes a lot of time, energy and money to constantly change billboard ads.

Conclusion

Billboard Different types of billboards Advantages and disadvantage Trend of 3D billboards