Billboard stories be the story

BillboardStories… be the story

The Concept

At Simblia we love the concept of “smart cities” where the citizens can interact with the city in a fun and intelligent way.

We would like to contribute to the development of this concept and therefore we came up with a new innovative product that changes the way people can interact with billboards in the city infrastructure.

Basically the solution has two objectives, a commercial and a social one. Both are taking place in an avatar universe displayed on proximity and content controlled billboards (through beacons).

The commercial angle

Imagine standing in an underground station within the range of a digital billboard equipped with beacons on each side of it.Depending on you demographic profile (gender, age etc.) and consumer preferences the content of the billboard changes.

For example, take a guy in his thirties who likes to go out in the weekends, walking by the billboard and the content suddenly changes to a beer commercial. The advertiser could even provide the advertising with a push message saying: “Hi… Come a bit closer and get a voucher for 20 % off a beer at the local bar”

The commercial angle

Now imagine the composition of people in the underground station changes and the ad´s shown on the billboard changes as well. We have implemented a “follow you home”-feature that enables the ad to follow you when walking around (within the range of the billboard).

Further, when the underground station is crowded with a lot of people a cluster analysis is deployed. The biggest cluster of similar profiles then determines which ads are shown on the billboard. If, for example, a group of women walks into the underground station the billboard would display a shoe ad. (the examples are very stereotypical and only serve to explain the idea)

The social angle

Besides the commercial focus the concept also has great potential in a social context. You can interact with your own avatar or other avatars in the area. If you do nothing your avatar will be bored and start making exercises or poking other avatars etc. But you are also able the control your avatar through a mood board. For example “change your avatar-skin”, “hug a nearby avatar”, “moonwalk“ or ”post a message”

Case - Two men walks into a bar

This is an example of how the solution can be used in a more sophisticated way using product placement.Depending on the composition of the people in the area the ads behind the bar changes and inspires the customer.

Thank you!

If you want to hear more about the concept or if you are interested in what your business can do with beacons please contact us or visit our website at simblia.com.

SimbliaMartin SorensenFounder, CEO

E: [email protected]: +45 28100122