Bill Mitchell Session #3 imim 2013: The How of Project Innovation

International Media Innovation Management

Session #3, Project Innovation: The How Bill Mitchell, [email protected]

1 October, 2013Vienna

Your projects, revised

Using every day tools more consciously and professionally

Some tool tips: Facebook

Finding & refining audiences using Facebook Graph Search

More with Facebook Graph Search: Austrians living in Boston

An inside source for you at Facebook

How journalists can use Twitter

• Seek info as you begin your reporting (note New York Times example)

• Stay connected with sources (create a Twitter list like imimtwitter13 list – public or private)

• Find & capture reaction (great for events where lots of people showed up but scattered)

• Use Topsy to search old (3-4 years) Tweets• Twitter critical to your post-publication strategy

Twitter Lists

Twitter List Subscribers

Tweets from the List

Hootsuite: A tool to manage Twitter

Storify: Social media publishing tool

Behind the scenes with Storify

Basic business models

• The tension between reach & revenue– Advertising revenue– Subscription revenue

• Crowdfunding (Krautreporter, etc.)• Membership plans• Do journalism – but sell something else

The sustainability question

Many ventures just don’t survive

Your project, revised

• Create a new post at http://imim2013.wordpress.com/Your Name revised: headlineSharpen your framing of the various categories – audience, audience problem, innovation project, etc. etc.