Bigit Keynote - Big Data & Critical Thinking

Lu

tzFi

nger

.com

Big Data & Critical Thinking

Sep 2016

Twitter: @LutzFingerSnapchat: LutzFinger

Lu

tzFi

nger

.com

DisclaimerThis presentation is solemnly my

own opinion and does not necessarily represent the opinion of

my employers.

Lu

tzFi

nger

.com

Data Is Value?

Lu

tzFi

nger

.comI was not alone…

Lu

tzFi

nger

.com

ASK the right Questions.

MEASURE the right data – even if it is not Big data.

Take Actions and LEARN from them.

?

Lu

tzFi

nger

.com

They Knew How To Make Money

Lu

tzFi

nger

.com

Google had the Right Question Leading to the Right Data

But They Had Not The Right Data

Lu

tzFi

nger

.com

ASK the right Questions.

MEASURE the right data – even if it is not Big data.

Take Actions and LEARN from them.

?

Lu

tzFi

nger

.com

Harper Reed, CTO at Obama for America

BIG DATA IS “BULLSHIT”

Lu

tzFi

nger

.com

To Get Data is EASYTo Get The Right Data is HARD

To Get Insights is EASYTo Make Money of Data/Insights is

HARD

Lu

tzFi

nger

.com

SCHOOLS COMPANIES KNOWLEDGE SKILLSMEMBERS JOBS

LinkedIn's vision is to create economic opportunity for every member of the global

workforce.

Lu

tzFi

nger

.com

The Right Data - But ...

300+ Million Member at LinkedIn

60.000 with a Job Title that might fit

19.000 who switched after 3 to 8 years

24 who had the same career path

Lu

tzFi

nger

.com

Describing Skills

Source: World Economic Forum - Human Capital Report 2016

Lu

tzFi

nger

.com

Talent On The Move

Source: World Economic Forum - Human Capital Report 2016

Lu

tzFi

nger

.com

Data by itselfis

USELESS

Information by itselfis often

USELESS

Only Action

Counts!

Data Reportingprescriptive, predictive, actionable, data science … the holy grail

Lu

tzFi

nger

.com

Data Business Cases .• Banking: Card Fraud Detection• Banking: Credit Scoring• Media: Content Recommendation • HR: Online Recruiting • Health Care: Fraud Detection• Medicine: Image Processing• Medicine: Outliers Detection• Education: Course Improvement• Retail: Likelihood to Buy• Books: Marketing Planning• Manufacturing: Machine Failure Prediction• Manufacturing: Optimization• Insurance: Likelihood & Pricing• Transportation: Route Planning• Energy: Grid Utilization

Lu

tzFi

nger

.com

Everyone Tries … Many Just Start

Volumn o

f Data

Busine

ss C

ase

Advan

ced ?

Lu

tzFi

nger

.com

Measure / Data is essential. ● Impactful● Access● Competitive ● Sustainable

Lu

tzFi

nger

.com

“Data is the new oil”- World Economic Forum

Photo by William Warby under the Creative Commons (CC BY 2.0)

Lu

tzFi

nger

.com

Lu

tzFi

nger

.com

Photo by KOMUnews under the Creative Commons (CC BY 2.0)

Lu

tzFi

nger

.com

Data Might (Not) Be A Barrier To Enter

Lu

tzFi

nger

.com

Data Might (Not) Be A Barrier To Enter

Lu

tzFi

nger

.com

Does Size Matter?

Lu

tzFi

nger

.com

How Many Points For A Line?

Lu

tzFi

nger

.com

Summary

THE ASK is the hardest part, but there are many use-cases to get started.?Take Actions and LEARN with the Right Team and the Right Timing.

MEASURE / DATA is essential. Data needs to create an impact as well as a sustainable competitive advantage.

Lu

tzFi

nger

.com

Thank You